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<channel>
	<title>Richard Davy</title>
	<link>https://cargocollective.com</link>
	<description>Richard Davy</description>
	<pubDate>Sun, 24 Aug 2014 03:00:26 +0000</pubDate>
	<generator>https://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Logos</title>
				
		<link>https://cargocollective.com/richarddavy/Logos</link>

		<comments>https://cargocollective.com/richarddavy/following/richarddavy/Logos</comments>

		<pubDate>Sun, 24 Aug 2014 03:00:26 +0000</pubDate>

		<dc:creator>Richard Davy</dc:creator>
		
		<category><![CDATA[brand, personal]]></category>

		<guid isPermaLink="false">24443</guid>

		<description>A collection of logos created over the past few years.&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/24443/logos_1_905.png" width="905" height="400" width_o="905" height_o="400" src_o="https://payload.cargocollective.com/1/0/1411/24443/logos_1_o.png" data-mid="22172006" border="0" align="left" data-title="905 — 905 × 400"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/24443/logos_2_905.png" width="905" height="400" width_o="905" height_o="400" src_o="https://payload.cargocollective.com/1/0/1411/24443/logos_2_o.png" data-mid="22172008" border="0" align="left" data-title="905 — 905 × 400"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/24443/logos_3_905.png" width="905" height="400" width_o="905" height_o="400" src_o="https://payload.cargocollective.com/1/0/1411/24443/logos_3_o.png" data-mid="22172009" border="0" align="left" data-title="905 — 905 × 400"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/24443/logos_4_905.png" width="905" height="400" width_o="905" height_o="400" src_o="https://payload.cargocollective.com/1/0/1411/24443/logos_4_o.png" data-mid="22172010" border="0" align="left" data-title="905 — 905 × 400"/&#62;</description>
		
		<excerpt>A collection of logos created over the past few years.</excerpt>

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		<media:thumbnail url="https://payload.cargocollective.com/1/0/1411/24443/prt_1350948672.jpg" />

	</item>
		
		
	<item>
		<title>Coca-Cola - Careers</title>
				
		<link>https://cargocollective.com/richarddavy/Coca-Cola-Careers</link>

		<comments>https://cargocollective.com/richarddavy/following/richarddavy/Coca-Cola-Careers</comments>

		<pubDate>Sun, 24 Aug 2014 03:00:24 +0000</pubDate>

		<dc:creator>Richard Davy</dc:creator>
		
		<category><![CDATA[recruitment, interactive]]></category>

		<guid isPermaLink="false">24475</guid>

		<description>&#60;img src="https://payload.cargocollective.com/1/0/1411/24475/coca_cola_1_24_905.jpg" width="905" height="800" width_o="905" height_o="800" src_o="https://payload.cargocollective.com/1/0/1411/24475/coca_cola_1_24_o.jpg" data-mid="22724231" border="0" align="left" data-title="905 — 905 × 800"/&#62;A refreshing spin on careers at Coca-Cola.The task was difficult. We were asked to design a site that persuaded people that a job at Coca-Cola Europe is more than just a job, it is a career filled with great possibilities. We came up with a solution that allowed users to navigate through different interactive video testimonies, allowing the user to understand what it is like to work for Coca-Cola. &#60;br /&#62;
&#60;br /&#62;
The rest of the site plays off the concept of the "secret formula" with the titles of each page acting as navigational sub-elements to allow the user to dig deeper into the Coca-Cola employment process.		&#60;br /&#62;
&#60;br /&#62;
Role: Art Direction, Senior Designer&#60;br /&#62;
Agency: SAS Design – London, 2008&#60;br /&#62;
&#60;br /&#62;
URL: europeancareers.coca-cola.com&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/24475/coca_cola_2_22_905.jpg" width="905" height="800" width_o="905" height_o="800" src_o="https://payload.cargocollective.com/1/0/1411/24475/coca_cola_2_22_o.jpg" data-mid="22235869" border="0" align="left" data-title="905 — 905 × 800"/&#62;</description>
		
		<excerpt>A refreshing spin on careers at Coca-Cola.The task was difficult. We were asked to design a site that persuaded people that a job at Coca-Cola Europe is more than...</excerpt>

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		<media:thumbnail url="https://payload.cargocollective.com/1/0/1411/24475/prt_1350940767.jpg" />

	</item>
		
		
	<item>
		<title>Folica</title>
				
		<link>https://cargocollective.com/richarddavy/Folica</link>

		<comments>https://cargocollective.com/richarddavy/following/richarddavy/Folica</comments>

		<pubDate>Sun, 24 Aug 2014 03:00:23 +0000</pubDate>

		<dc:creator>Richard Davy</dc:creator>
		
		<category><![CDATA[ecommerce, interactive]]></category>

		<guid isPermaLink="false">918269</guid>

		<description>&#60;img src="https://payload.cargocollective.com/1/0/1411/918269/folica_1_1_905.jpg" width="905" height="577" width_o="905" height_o="577" src_o="https://payload.cargocollective.com/1/0/1411/918269/folica_1_1_o.jpg" data-mid="22233949" border="0" align="left" data-title="905 — 905 × 577"/&#62;&#60;br /&#62;
A wash &#38; rinse for America's top online supplier of hair products.We chose to redesign the site with a look and feel that conveyed the sense of stepping into a hair boutique. Also by redesigning the brand and its online marketing we were able to achieve our aim of wanting the audience to feel like they had arrived at the number one destination for hair!&#60;br /&#62;
&#60;br /&#62;
We also introduced new ways to shop - such as "Shop by brand", "Shop by hair type" and enabled extensive customer and expert reviews of products to help not only customers but Folica understand what the market values. &#60;br /&#62;
&#60;br /&#62;
Role: Art Direction, Senior Designer, Design QA Lead.&#60;br /&#62;
Agency: Alexander Interactive – NYC, 2010&#60;br /&#62;
&#60;br /&#62;
URL: folica.com&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/918269/folica_2_2_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/918269/folica_2_2_o.jpg" data-mid="22233951" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/918269/folica_4_4_905.jpg" width="905" height="468" width_o="905" height_o="468" src_o="https://payload.cargocollective.com/1/0/1411/918269/folica_4_4_o.jpg" data-mid="22233959" border="0" align="left" data-title="905 — 905 × 468"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/918269/folica_4_16_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/918269/folica_4_16_o.jpg" data-mid="22514039" border="0" align="left" data-title="905 — 905 × 700"/&#62;</description>
		
		<excerpt>A wash &#38; rinse for America's top online supplier of hair products.We chose to redesign the site with a look and feel that conveyed the sense of stepping into a...</excerpt>

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		<media:thumbnail url="https://payload.cargocollective.com/1/0/1411/918269/prt_1350940641.jpg" />

	</item>
		
		
	<item>
		<title>BizFilings</title>
				
		<link>https://cargocollective.com/richarddavy/BizFilings</link>

		<comments>https://cargocollective.com/richarddavy/following/richarddavy/BizFilings</comments>

		<pubDate>Sun, 24 Aug 2014 03:00:21 +0000</pubDate>

		<dc:creator>Richard Davy</dc:creator>
		
		<category><![CDATA[ecommerce, interactive, b2b]]></category>

		<guid isPermaLink="false">886627</guid>

		<description>&#60;img src="https://payload.cargocollective.com/1/0/1411/886627/biz_1_18_905.jpg" width="905" height="653" width_o="970" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/886627/biz_1_18_o.jpg" data-mid="22196312" border="0" align="left" data-title="905 — 905 × 653"data-hi-res="https://payload.cargocollective.com/1/0/1411/886627/biz_1_18_o.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
Helping a B2B talk to people.When BizFilings approached us, they wanted us to help them sell their products to people who wanted to start their own small business. The task was simple, but hard – how to make accounting and bureaucracy sound personable. &#60;br /&#62;
&#60;br /&#62;
We tackled this by redesigning the site and brand to become more people focused rather than product. By using existing and satisfied customers as the face of BizFilings, we were able to transform the site from a standard product driven site to a brand that really cares about their customer.&#60;br /&#62;
&#60;br /&#62;
Additionally we introduced new ways for the customer to understand the different types of incorporation available to them, through online wizard and comparison tools. And increase sales for the client by streamlining the product selection and checkout process.&#60;br /&#62;
&#60;br /&#62;
Role: Art Direction, Senior Designer, Design QA Lead.&#60;br /&#62;
Agency: Alexander Interactive – NYC, 2010&#60;br /&#62;
&#60;br /&#62;
URL: bizfilings.com&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/886627/biz_2_905.jpg" width="905" height="653" width_o="970" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/886627/biz_2_o.jpg" data-mid="22196224" border="0" align="left" data-title="905 — 905 × 653"data-hi-res="https://payload.cargocollective.com/1/0/1411/886627/biz_2_o.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/886627/biz__905.jpg" width="905" height="339" width_o="970" height_o="364" src_o="https://payload.cargocollective.com/1/0/1411/886627/biz__o.jpg" data-mid="22196222" border="0" align="left" data-title="905 — 905 × 339"data-hi-res="https://payload.cargocollective.com/1/0/1411/886627/biz__o.jpg" /&#62;</description>
		
		<excerpt>Helping a B2B talk to people.When BizFilings approached us, they wanted us to help them sell their products to people who wanted to start their own small...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/0/1411/886627/prt_1350942774.jpg" />

	</item>
		
		
	<item>
		<title>Bench.</title>
				
		<link>https://cargocollective.com/richarddavy/Bench</link>

		<comments>https://cargocollective.com/richarddavy/following/richarddavy/Bench</comments>

		<pubDate>Sun, 24 Aug 2014 03:00:19 +0000</pubDate>

		<dc:creator>Richard Davy</dc:creator>
		
		<category><![CDATA[motion, advertisement]]></category>

		<guid isPermaLink="false">23970</guid>

		<description>&#60;img src="https://payload.cargocollective.com/1/0/1411/23970/Bench-logo1.jpg" width="460" height="142" width_o="460" height_o="142" src_o="https://payload.cargocollective.com/1/0/1411/23970/Bench-logo1_o.jpg" data-mid="22688824" border="0" align="left" data-title="905 (460) — 460 × 142"/&#62;&#60;br /&#62;
&#60;br /&#62;
Bench.-ifying the United Kingdom.We were approached by the street-fashion brand, Bench. to create two animations to compliment and promote the opening of their new stores around the United Kingdom. The first animation was produced for their change-room cubicles (designed as tube carriages) – the concept was to illustrate a "Bench.-ified" tube journey around the UK – an alternative Monty Python-esque world with each stop representing either the history of Bench. or a new store location.&#60;br /&#62;
&#60;br /&#62;
The second part of the brief was to produce a series of 28 x short 20 second animations – to be displayed as countdowns to the opening of each Bench store. Elements from the store architecture (including mannequins with TV heads) and from the tube journey animation were introduced into the separate countdowns. 		&#60;br /&#62;
&#60;br /&#62;
Role: Creative Director / Storyboard&#60;br /&#62;
Agency: Busara – London, 2007&#60;br /&#62;
&#60;br /&#62;
To view the videos, enter the following password: pw4bench&#60;br /&#62;
Change-room animation&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/23970/bench_2_22_905.jpg" width="845" height="266" width_o="845" height_o="266" src_o="https://payload.cargocollective.com/1/0/1411/23970/bench_2_22_o.jpg" data-mid="22231332" border="0" align="left" data-title="905 (845) — 845 × 266"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
Countdown animations&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
</description>
		
		<excerpt>Bench.-ifying the United Kingdom.We were approached by the street-fashion brand, Bench. to create two animations to compliment and promote the opening of their...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/0/1411/23970/prt_1350943870.jpg" />

	</item>
		
		
	<item>
		<title>AFOG</title>
				
		<link>https://cargocollective.com/richarddavy/AFOG</link>

		<comments>https://cargocollective.com/richarddavy/following/richarddavy/AFOG</comments>

		<pubDate>Sun, 24 Aug 2014 03:00:16 +0000</pubDate>

		<dc:creator>Richard Davy</dc:creator>
		
		<category><![CDATA[brand, interactive, print, personal]]></category>

		<guid isPermaLink="false">4211106</guid>

		<description>&#60;img src="https://payload.cargocollective.com/1/0/1411/4211106/afog_1_905.jpg" width="905" height="400" width_o="905" height_o="400" src_o="https://payload.cargocollective.com/1/0/1411/4211106/afog_1_o.jpg" data-mid="22481050" border="0" align="left" data-title="905 — 905 × 400"/&#62;&#60;br /&#62;
Out of the fog.AFOG is a new NYC film production company, founded by the talented Brian Streem. After working for the last few years on major shoots throughout the world, Brian has decided to take the plunge and start up his new company in Brooklyn, New York. &#60;br /&#62;
&#60;br /&#62;
I was approached by Brian to work with him in designing his new brand and a web experience that would he would be able to use both on a desktop and on an iPad in client meetings. A clean 50 degree stroke is used to bind the elements of the logo together, whilst also being used as a navigational element on the website. The repetitive angled lines used throughout the site help bring focus to the large high resolution photography (taken from the works that Brian has been involved in) which serve as the heroes of the site.&#60;br /&#62;
&#60;br /&#62;
Role: Branding and Art Director, Project Manager, Design QA&#60;br /&#62;
Agency: Personal – NYC, 2012&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/4211106/afog_2_2_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211106/afog_2_2_o.jpg" data-mid="22481120" border="0" align="left" data-title="905 — 905 × 700"/&#62;Web experience&#60;img src="https://payload.cargocollective.com/1/0/1411/4211106/afog_3_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211106/afog_3_o.jpg" data-mid="22481054" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/4211106/afog_4_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211106/afog_4_o.jpg" data-mid="22481056" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;br /&#62;
Swipe friendly web experience&#60;img src="https://payload.cargocollective.com/1/0/1411/4211106/afog_5_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211106/afog_5_o.jpg" data-mid="22481058" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;br /&#62;
Mood board&#60;img src="https://payload.cargocollective.com/1/0/1411/4211106/afog_6_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211106/afog_6_o.jpg" data-mid="22481062" border="0" align="left" data-title="905 — 905 × 700"/&#62;</description>
		
		<excerpt>Out of the fog.AFOG is a new NYC film production company, founded by the talented Brian Streem. After working for the last few years on major shoots throughout the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/0/1411/4211106/prt_1349660813.jpg" />

	</item>
		
		
	<item>
		<title>Schwinn</title>
				
		<link>https://cargocollective.com/richarddavy/Schwinn</link>

		<comments>https://cargocollective.com/richarddavy/following/richarddavy/Schwinn</comments>

		<pubDate>Sun, 24 Aug 2014 03:00:14 +0000</pubDate>

		<dc:creator>Richard Davy</dc:creator>
		
		<category><![CDATA[ecommerce, interactive, pitch]]></category>

		<guid isPermaLink="false">975848</guid>

		<description>&#60;img src="https://payload.cargocollective.com/1/0/1411/975848/schwinn_1_13_905.jpg" width="905" height="650" width_o="905" height_o="650" src_o="https://payload.cargocollective.com/1/0/1411/975848/schwinn_1_13_o.jpg" data-mid="22196670" border="0" align="left" data-title="905 — 905 × 650"/&#62;&#60;br /&#62;
A change in gear for America's favourite bicycle brand.We were approached by Schwinn to create their first-ever e-commerce site. The aim of the new website was to focus on two strong aspects of the bicycle brand - "The Schwinn Life" and the impressive bicycle and accessory product range (both current and archived catalogues).&#60;br /&#62;
&#60;br /&#62;
One of the key elements in the new site design was to introduce interactive features, such as "Find a Bike" which helped to guide the user through the site to the bicycle best suited for their needs. 		&#60;br /&#62;
&#60;br /&#62;
Role: Art Direction, Senior Designer, Design QA Lead&#60;br /&#62;
Agency: Alexander Interactive – NYC, 2011&#60;br /&#62;
&#60;br /&#62;
URL: schwinnbikes.com&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
Concept designs&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/975848/schwinn_2_15_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/975848/schwinn_2_15_o.jpg" data-mid="22231613" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/975848/schwinn_3_19_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/975848/schwinn_3_19_o.jpg" data-mid="22724787" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
Applied design&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/975848/schwinn_4_20_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/975848/schwinn_4_20_o.jpg" data-mid="22513860" border="0" align="left" data-title="905 — 905 × 700"/&#62;</description>
		
		<excerpt>A change in gear for America's favourite bicycle brand.We were approached by Schwinn to create their first-ever e-commerce site. The aim of the new website was to...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/0/1411/975848/prt_1350942602.jpg" />

	</item>
		
		
	<item>
		<title>Healthways Innergy</title>
				
		<link>https://cargocollective.com/richarddavy/Healthways-Innergy</link>

		<comments>https://cargocollective.com/richarddavy/following/richarddavy/Healthways-Innergy</comments>

		<pubDate>Sun, 07 Oct 2012 08:17:40 +0000</pubDate>

		<dc:creator>Richard Davy</dc:creator>
		
		<category><![CDATA[health, interactive, iphone]]></category>

		<guid isPermaLink="false">4211104</guid>

		<description>&#60;img src="https://payload.cargocollective.com/1/0/1411/4211104/innergy_1_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211104/innergy_1_o.jpg" data-mid="22493064" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;br /&#62;
Making today matter.Obesity has become an epidemic in the United States. More than one third of American adults are obese and another third of the population is overweight.  But how do you combat this through the web? How do you help people lose weight through one-on-one coaching through a singular website? That was the problem we were asked to solve for Healthways. &#60;br /&#62;
&#60;br /&#62;
We were asked by Healthways to partner with them in conceiving and designing a solution that could be used across multiple devices and one that harnessed the power of social interaction. The Healthways solution is unique in that they partnered with John Hopkins Medicine to understand that sustained weight loss can only be achieved effectively through education and a gradual 24 month process. One of the problems we faced was how to keep the user returning to the website over this period and not losing interest. The solution involved incorporating new learning articles, photography and visual elements each week; which would keep the site fresh; badges to encourage good behaviour and achieving milestones; using a friendly and encouraging tone in the language; and by syncing the website account with mobile solutions.&#60;br /&#62;
&#60;br /&#62;
Role: Design Lead, Art Director, UI/UX Consultant, Design QA Lead&#60;br /&#62;
Agency: RoundarchIsobar – NYC, 2011&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/4211104/innergy_2_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211104/innergy_2_o.jpg" data-mid="22493065" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/4211104/innergy_3_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211104/innergy_3_o.jpg" data-mid="22493075" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/4211104/innergy_7_905.jpg" width="905" height="510" width_o="905" height_o="510" src_o="https://payload.cargocollective.com/1/0/1411/4211104/innergy_7_o.jpg" data-mid="22493082" border="0" align="left" data-title="905 — 905 × 510"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/4211104/innergy_5_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211104/innergy_5_o.jpg" data-mid="22493077" border="0" align="left" data-title="905 — 905 × 700"/&#62;</description>
		
		<excerpt>Making today matter.Obesity has become an epidemic in the United States. More than one third of American adults are obese and another third of the population is...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/0/1411/4211104/prt_1350944085.jpg" />

	</item>
		
		
	<item>
		<title>Air National Guard</title>
				
		<link>https://cargocollective.com/richarddavy/Air-National-Guard</link>

		<comments>https://cargocollective.com/richarddavy/following/richarddavy/Air-National-Guard</comments>

		<pubDate>Sun, 07 Oct 2012 08:08:48 +0000</pubDate>

		<dc:creator>Richard Davy</dc:creator>
		
		<category><![CDATA[recruitment, marketing, interactive]]></category>

		<guid isPermaLink="false">4211087</guid>

		<description>&#60;img src="https://payload.cargocollective.com/1/0/1411/4211087/ang_1_5_905.jpg" width="905" height="800" width_o="905" height_o="800" src_o="https://payload.cargocollective.com/1/0/1411/4211087/ang_1_5_o.jpg" data-mid="22726977" border="0" align="left" data-title="905 — 905 × 800"/&#62;&#60;br /&#62;
Jumping into the action.We were approached by the United States Air National Guard to completely redesign their existing recruitment website – GoANG.com. Although the United States Air National Guard is a major force within the military – with about 110,000 men and women in service – it still battles to actively recruit citizens into it's ranks, through lack of awareness of it's existence. This is due mostly to the active recruitment campaigns and bigger budgets that the other arms of service have (for example, US Air Force, US Army, US Marines, US Navy etc). &#60;br /&#62;
&#60;br /&#62;
The size of the US Air National Guard.&#60;img src="https://payload.cargocollective.com/1/0/1411/4211087/ang_stat_14_905.jpg" width="905" height="370" width_o="905" height_o="370" src_o="https://payload.cargocollective.com/1/0/1411/4211087/ang_stat_14_o.jpg" data-mid="22701784" border="0" align="left" data-title="905 — 905 × 370"/&#62;&#60;br /&#62;
&#60;br /&#62;
Instead of shying away from these big competitors, we tackled them head-on – by employing a similar graphic language and interactive elements that guide the user through a rich experience. Early on in the project, we interviewed ANG recruiters and new recruits on what they thought was important for the site to use. This information was invaluable and helped us produce the interactive features. We introduced elements that focused on "career and base location", clear call-to-actions throughout the site that push the user to contact a recruiter, and an engaging campaign that educates and highlights the excitement and importance of being part of the ANG.&#60;br /&#62;
&#60;br /&#62;
Lastly, it was important that the site could be used by the ANG recruiters who use their iPads out in the field. The site was designed and developed to be iPad friendly and using the latest CSS and HTML markup, with the experience section "Jump into the Action" harnessing the power of parallax scrolling.&#60;br /&#62;
&#60;br /&#62;
Role: Design Lead, Art Director, UI/UX Consultant, Design QA Lead&#60;br /&#62;
Agency: RoundarchIsobar – NYC, 2012&#60;br /&#62;
&#60;br /&#62;
URL: GoANG.com&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/0/1411/4211087/ang_2_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211087/ang_2_o.jpg" data-mid="22688697" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/4211087/ang_3_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211087/ang_3_o.jpg" data-mid="22688699" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/4211087/ang_5_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211087/ang_5_o.jpg" data-mid="22688702" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/4211087/ang_6_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211087/ang_6_o.jpg" data-mid="22688703" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/4211087/ang_7_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211087/ang_7_o.jpg" data-mid="22688704" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/4211087/ang_8_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211087/ang_8_o.jpg" data-mid="22688705" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/4211087/ang_9_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211087/ang_9_o.jpg" data-mid="22688706" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;img src="https://payload.cargocollective.com/1/0/1411/4211087/ang_4_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="https://payload.cargocollective.com/1/0/1411/4211087/ang_4_o.jpg" data-mid="22688701" border="0" align="left" data-title="905 — 905 × 700"/&#62;&#60;br /&#62;
&#60;br /&#62;
</description>
		
		<excerpt>Jumping into the action.We were approached by the United States Air National Guard to completely redesign their existing recruitment website – GoANG.com. Although t...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/0/1411/4211087/prt_1350946849.jpg" />

	</item>
		
		
	<item>
		<title>About</title>
				
		<link>https://cargocollective.com/richarddavy/About</link>

		<comments>https://cargocollective.com/richarddavy/following/richarddavy/About</comments>

		<pubDate>Wed, 29 Dec 2010 05:07:31 +0000</pubDate>

		<dc:creator>Richard Davy</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">886820</guid>

		<description>&#60;img src="https://payload.cargocollective.com/1/0/1411/886820/ABOUT_5_905.jpg" width="905" height="800" width_o="905" height_o="800" src_o="https://payload.cargocollective.com/1/0/1411/886820/ABOUT_5_o.jpg" data-mid="22519326" border="0" align="left" data-title="905 — 905 × 800"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
Hi, my name is Richard Davy. I am a senior interactive creative with over 12 years experience, who has recently arrived back in Sydney, after spending an invaluable 9.5 years working in London and New York. &#60;br /&#62;
&#60;br /&#62;
My international career has included running my own successful business, being a creative director for a small boutique agency in London, freelancing for the top agencies in London, and working for 2 of the leading design and development agencies in the USA. Before leaving for Sydney, I was working in New York City for one of the USA's top interactive agencies, Roundarch Isobar. It was an incredible learning experience. I am now looking forward to introducing these newly acquired skills back into the Australian market.&#60;br /&#62;
&#60;br /&#62;
My career has spanned over multiple design disciplines - from print to animation to digital. At the end of the day, it is the digital world that really gets me excited, in particular I love challenging the user's interactive experience across multiple devices.&#60;br /&#62;
&#60;br /&#62;
This website is an archive of personal and professional work created over the past few years.&#60;br /&#62;
&#60;br /&#62;
Please note: I also have a password protected page which contains some recent pitch work. If you would like to see this, please do get in touch.&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
If you wish to get in touch, please email richard@redafro.com  or call me on 0407 160 861.&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
A few kind words from past colleagues...Adam Jackson, Creative Director, Roundarch Isobar (2012)"I have had the pleasure of having Richard contribute during his tenure at Roundarch Isobar. He consistently delivered above expectations as an Art Director and was on track to be promoted to Associate Creative Director for year-end had he continued with our company. I can't say enough good things about his performance, contribution to the wellness of the team and being an all-round good nut."&#60;br /&#62;
&#60;br /&#62;
Kapil Bahadur, Engagement Director, Roundarch Isobar (2012)"Richard played the leadership role of Art Director and Lead Visual Designer for an important redesign project and was instrumental in the successful design and delivery of this creative work. &#60;br /&#62;
His creative genius, ability to connect the brand essence with the user needs and his steadfast focus on quality is a model and inspiration to his team and everyone he works with. I cannot say enough about Richard…he is truly a very skilled, talented and dedicated designer and is always focused on creating compelling and truly great experiences. &#60;br /&#62;
Richard has always shown tremendous loyalty and dedication to his work and to the company, and I will miss having him here as part of the team. I would not hesitate to recommend Richard for any number of leadership roles and with his blessing would be happy to discuss any opportunities he may be pursuing with you or your organization."&#60;br /&#62;
&#60;br /&#62;
David Kamm, Quality Assurance Lead, Alexander Interactive (2011)"As the Quality Assurance Lead at Ai, I’ve worked with Richard for 2 years. His very strong and creative design sense is complemented by his attention to detail and his ability to stay on time/budget. He routinely leads a project in several passes of Design QA throughout the development of the project.&#60;br /&#62;
From a QA perspective, his designs are very tight and his continuity throughout pages on a website is excellent. His communication skills across the different disciplines is awesome and he’s very responsive and provides clear concise answers to questions when they arise."&#60;br /&#62;
&#60;br /&#62;
Nick Hanling, Project Team Leader, Adobe Consulting (2009)“Richard was brought in to provide visual designs for a government project. His work was of consistently very high quality and were well-received by the end-client. His designs were always produced on time against a background of tight timelines and changing requirements.”&#60;br /&#62;
&#60;br /&#62;
Daniel Angel, Design Director, SAS Design (2008)"Richard was employed as a freelance senior designer and art director on various projects, and was involved in the full creative process, from initiating concepts to implementing design to liaising with various groups during build. &#60;br /&#62;
&#60;br /&#62;
I felt he brought creativity and enthusiasm to finding design solutions to the brief, whether working alone or with a team of designers, and demonstrated an understanding of the client’s needs as well as the desire to push the ideas creatively. His eye for detail and general design sensibilities resulted in beautifully crafted sites and he was always determined to ensure that the execution and build of those designs was of the highest quality. He also stepped in on several occasions to take on work from other designers and develop it further.&#60;br /&#62;
&#60;br /&#62;
Richard was proactive and responsive to feedback, and his easy going manner meant he became an integral part of our digital design team during the relatively short time he was with us."&#60;br /&#62;
&#60;br /&#62;
Sinni Simpson, Producer, SAS Design Design (2008)“Richard is a fantastic member of a team, he really 'gets' the brief and is amazingly fast at turning work around - something that is always helpful in this fast paced environment with very tight deadlines. Creatively he is superb and I would have no hesitation in recommending him and hopefully to work with him again in the future.”&#60;br /&#62;
&#60;br /&#62;
Arif Harbott, Chief Technical Officer, Busara (2007)“Richard is an amazing designer and Creative Director, who produces consistently high levels of work, which far exceeds expectations. I worked with Richard on several successful large accounts for P&#38;G, Oracle, Bench and other well known consumer brands.”&#60;br /&#62;
&#60;br /&#62;
Luke Sturgeon, Flash Designer, Busara (2007)“Richard is always a pleasure to work with, he values other peoples views and opinions whilst openly discussing his own thoughts. He is open to suggestions but monitors projects well and makes sure all goals are met within a set timeframe. Richard is easy to work alongside, he is a talented designer and a great team leader and always pushes for the best results from people.”&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br&#62;&#60;br&#62;</description>
		
		<excerpt>Hi, my name is Richard Davy. I am a senior interactive creative with over 12 years experience, who has recently arrived back in Sydney, after spending an...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/0/1411/886820/prt_1349660256.jpg" />

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