Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</title>
	<link>https://cargocollective.com</link>
	<description>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</description>
	<pubDate>Mon, 06 Jul 2020 17:58:43 +0000</pubDate>
	<generator>https://cargocollective.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Netflix / La Casa de Papel</title>
				
		<link>https://cargocollective.com/jesusrevuelta/Netflix-La-Casa-de-Papel</link>

		<comments>https://cargocollective.com/jesusrevuelta/following/jesusrevuelta/Netflix-La-Casa-de-Papel</comments>

		<pubDate>Mon, 06 Jul 2020 17:58:43 +0000</pubDate>

		<dc:creator>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</dc:creator>
		
		<category><![CDATA[Entertainment, digital, social, Netflix, FCB&#38;FiRe]]></category>

		<guid isPermaLink="false">14127903</guid>

		<description> HELPING TO MAKE LA CASA DE PAPEL &#60;br /&#62;
THE MOST WATCHED NETFLIX'S SHOW EVER&#60;br /&#62;
IN EMEA &#38; LATAM  &#60;br /&#62;
&#60;br /&#62;
CLIENT: Netflix Gobal&#60;br /&#62;
PRODUCT: "La Casa de Papel" Global Launch (S3) &#60;br /&#62;
AGENCY: FCB&#38;FiRe Spain&#60;br /&#62;
MAIN REGIONS:  EMEA and LATAM.&#60;br /&#62;
&#60;br /&#62;
- WE SIGNED NEYMAR FOR LCDP AFTER A SINGLE REACTIVE TWEET:&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
- CHARACTER'S POSTERS (SLIDESHOW) &#60;br /&#62;
 &#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Tokyo_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Tokyo_FCB_jesus_Revuelta_1009.jpg" data-mid="76887526" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Tokyo_FCB_jesus_Revuelta_1000.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Berlin_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Berlin_FCB_jesus_Revuelta_1009.jpg" data-mid="76887528" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Berlin_FCB_jesus_Revuelta_1000.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Nairobi_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Nairobi_FCB_jesus_Revuelta_1009.jpg" data-mid="76887535" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Nairobi_FCB_jesus_Revuelta_1000.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Palermo_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Palermo_FCB_jesus_Revuelta_1009.jpg" data-mid="76887537" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Palermo_FCB_jesus_Revuelta_1000.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Denver_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Denver_FCB_jesus_Revuelta_1009.jpg" data-mid="76887538" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Denver_FCB_jesus_Revuelta_1000.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Rio_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Rio_FCB_jesus_Revuelta_1009.jpg" data-mid="76887539" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Rio_FCB_jesus_Revuelta_1000.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Lisboa_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Lisboa_FCB_jesus_Revuelta_1009.jpg" data-mid="76887540" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Lisboa_FCB_jesus_Revuelta_1000.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Helsinki_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Helsinki_FCB_jesus_Revuelta_1009.jpg" data-mid="76887541" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Helsinki_FCB_jesus_Revuelta_1000.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Estocolmo_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Estocolmo_FCB_jesus_Revuelta_1009.jpg" data-mid="76887542" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Estocolmo_FCB_jesus_Revuelta_1000.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Bogota_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Bogota_FCB_jesus_Revuelta_1009.jpg" data-mid="76887543" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Bogota_FCB_jesus_Revuelta_1000.jpg" /&#62; &#60;img src="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Profesor_FCB_jesus_Revuelta_670.jpg" width="670" height="669" width_o="1009" height_o="1008" src_o="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Profesor_FCB_jesus_Revuelta_1009.jpg" data-mid="76887525" border="0" align="left" data-title="670 — 670 × 669"data-hi-res="https://payload.cargocollective.com/1/3/115693/14127903/LCDP_Netflix_campaign_Profesor_FCB_jesus_Revuelta_1000.jpg" /&#62;</description>
		
		<excerpt>HELPING TO MAKE LA CASA DE PAPEL  THE MOST WATCHED NETFLIX'S SHOW EVER IN EMEA &#38; LATAM    CLIENT: Netflix Gobal PRODUCT: "La Casa de Papel" Global Launch (S3) ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/3/115693/14127903/prt_1594035243.jpg" />

	</item>
		
		
	<item>
		<title>Trapa / An Unrepeatable Photograph?</title>
				
		<link>https://cargocollective.com/jesusrevuelta/Trapa-An-Unrepeatable-Photograph</link>

		<comments>https://cargocollective.com/jesusrevuelta/following/jesusrevuelta/Trapa-An-Unrepeatable-Photograph</comments>

		<pubDate>Fri, 30 Nov 2018 18:37:51 +0000</pubDate>

		<dc:creator>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</dc:creator>
		
		<category><![CDATA[print, sustainability, FCB&#38;FiRe, Entertainment]]></category>

		<guid isPermaLink="false">13726352</guid>

		<description> A SIMPLE SPANISH CHOCOLATE AD&#60;br /&#62;
SAVED A PART OF A RAINFOREST IN BORNEO &#60;br /&#62;
&#60;br /&#62;
TO RELAUNCH THIS BRAND, WE DECIDED TO REMOVE PALM OIL,&#60;br /&#62;
AND STARTING A BATTLE AGAINST DEFORESTATION (AND THE PALM OIL LOBBY) &#60;br /&#62;
&#60;br /&#62;
PROJECT: An Unrepeatable Photograph?&#60;br /&#62;
CLIENT: Trapa Chocolates&#60;br /&#62;
AGENCY: FCB&#38;FiRe Spain&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
WATCH THE CASEFILM: &#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
PRINT AD: AN UNREPEATABLE PHOTOGRAPH?:&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/13726352/AN_UNREPEATABLE_PHOTOGRAPH_trapa_chocolates_palm_oil_free_borneo_rainforest_670.jpg" width="670" height="937" width_o="1000" height_o="1399" src_o="https://payload.cargocollective.com/1/3/115693/13726352/AN_UNREPEATABLE_PHOTOGRAPH_trapa_chocolates_palm_oil_free_borneo_rainforest_1000.jpg" data-mid="75207451" border="0" align="left" data-title="670 — 670 × 937"data-hi-res="https://payload.cargocollective.com/1/3/115693/13726352/AN_UNREPEATABLE_PHOTOGRAPH_trapa_chocolates_palm_oil_free_borneo_rainforest_1000.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
___________________________&#60;br /&#62;
AWARDS:&#60;br /&#62;
&#60;br /&#62;
Cannes Lions 2019&#60;br /&#62;
PRINT, Innovative Use of Print, Bronze&#60;br /&#62;
PR, Launch and Relaunch, Shortlist&#60;br /&#62;
&#60;br /&#62;
LIA Awards 2019, Las Vegas&#60;br /&#62;
PRINT, Use of Photography, Gold&#60;br /&#62;
NON-TRADITIONAL, Guerrilla, Shortlist&#60;br /&#62;
&#60;br /&#62;
The One Show, NY&#60;br /&#62;
PRINT, Innovation in Print, Merit&#60;br /&#62;
PUBLIC RELATIONS, Current Event Response, Merit&#60;br /&#62;
&#60;br /&#62;
El Sol - Festival Iberoamericano 2019, Madrid&#60;br /&#62;
PRINT, GRAND PRIX&#60;br /&#62;
PRINT, Innovative Use of Print, Gold&#60;br /&#62;
PR, Corporate Social Responsibility, Gold&#60;br /&#62;
PR, Corporate Comms, Silver&#60;br /&#62;
MEDIA, Best use of Print, Silver&#60;br /&#62;
BRANDED CONTENT, Innovative Use of Branded Content, Bronze&#60;br /&#62;
BRANDED CONTENT, Digital Video, Bronze&#60;br /&#62;
&#60;br /&#62;
El Ojo de Iberoamérica 2019, Buenos Aires&#60;br /&#62;
PRINT PRODUCTION, GRAND PRIX&#60;br /&#62;
PRINT PRODUCTION, Use of photography, Gold &#60;br /&#62;
PRINT, Non conventional print, Gold&#60;br /&#62;
SUSTAINABILITY, Environment, Gold&#60;br /&#62;
MEDIA, Innovative use of print, Silver&#60;br /&#62;
PR, Corporate Image, Silver&#60;br /&#62;
PR, Corporate Social Responsibility, Silver&#60;br /&#62;
CONTENT, video, Bronze&#60;br /&#62;
&#60;br /&#62;
IAB - Inspirational Festival 2019, Madrid&#60;br /&#62;
BRANDED CONTENT, Gold&#60;br /&#62;
&#60;br /&#62;
CdeC Club de Creativos de España 2019, San Sebastián &#60;br /&#62;
IDEAS, Bronze&#60;br /&#62;
&#60;br /&#62;
Best Awards (Food &#38; Beverages) 2019, Madrid &#60;br /&#62;
BRANDED CONTENT, Gold&#60;br /&#62;
PRESS, Gold&#60;br /&#62;
&#60;br /&#62;
Premios Anuncios 2019, Madrid (open vote amongst ad professionals)&#60;br /&#62;
Best Print, finalist&#60;br /&#62;
Best Content, winner&#60;br /&#62;
&#60;br /&#62;
Premios CTRL 2019, Madrid (open vote amongst ad professionals)&#60;br /&#62;
Best Social Campaign&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
___________________________&#60;br /&#62;
TEAM:&#60;br /&#62;
Chief Creative Officer: Jesús Revuelta&#60;br /&#62;
Creative Director: Alba Vence&#60;br /&#62;
Head of Art: Dani Requena&#60;br /&#62;
Creatives: Sergio Villarrubia, Yerai Gómez&#60;br /&#62;
Motion Graphics: Miguel Seisdedos&#60;br /&#62;
Account team: Maite Flores, Raquel Jara&#60;br /&#62;
Strategy: Jesús Revuelta &#38; Manuel López&#60;br /&#62;
Social Media team: Ana García, Pepe García, Miguel Sánchez&#60;br /&#62;
Production Company: BLUA&#60;br /&#62;
Blua production team: Eugenia Esquerdo, Juan Blanco, Miriam Castelao, Fran Bafaluy &#60;br /&#62;
Photographer: Anne Roig&#60;br /&#62;
Model: A. Ivanyuk&#60;br /&#62;
Environment consultants: International Animal Rescue Indonesia&#60;br /&#62;
Indonesia Production Service: Not made public due to received pressures. &#60;br /&#62;
&#60;br /&#62;
___________________________&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/13726352/Trapa_unrepeatable_photograph_rainforest_satellite_press-chocolate_borneo_670.jpg" width="670" height="670" width_o="2000" height_o="2000" src_o="https://payload.cargocollective.com/1/3/115693/13726352/Trapa_unrepeatable_photograph_rainforest_satellite_press-chocolate_borneo_2000.jpg" data-mid="74820210" border="0" align="left" data-title="670 — 670 × 670"data-hi-res="https://payload.cargocollective.com/1/3/115693/13726352/Trapa_unrepeatable_photograph_rainforest_satellite_press-chocolate_borneo_1340_c.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/13726352/unrepeatable_picture_trapa_FCB_fotografia_irrepetible_print_prensa_488.png" width="488" height="206" width_o="488" height_o="206" src_o="https://payload.cargocollective.com/1/3/115693/13726352/unrepeatable_picture_trapa_FCB_fotografia_irrepetible_print_prensa_488.png" data-mid="74159772" border="0" align="left" data-title="670 (488) — 488 × 206"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/13726352/fotografia_irrepetible_foto_unrepeatable_photograph_photo_trapa_palm_oil_aceite_palma_chocolates_FCB_jesus_revuelta_670.png" width="670" height="588" width_o="2006" height_o="1762" src_o="https://payload.cargocollective.com/1/3/115693/13726352/fotografia_irrepetible_foto_unrepeatable_photograph_photo_trapa_palm_oil_aceite_palma_chocolates_FCB_jesus_revuelta_2006.png" data-mid="74599951" border="0" align="left" data-title="670 — 670 × 588"data-hi-res="https://payload.cargocollective.com/1/3/115693/13726352/fotografia_irrepetible_foto_unrepeatable_photograph_photo_trapa_palm_oil_aceite_palma_chocolates_FCB_jesus_revuelta_1340_c.png" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/13726352/trapa_unrepeatable_photograph_save_rainforest_satellite_chocolates_palm_oil_670.png" width="670" height="852" width_o="1180" height_o="1502" src_o="https://payload.cargocollective.com/1/3/115693/13726352/trapa_unrepeatable_photograph_save_rainforest_satellite_chocolates_palm_oil_1180.png" data-mid="74820220" border="0" align="left" data-title="670 — 670 × 852"data-hi-res="https://payload.cargocollective.com/1/3/115693/13726352/trapa_unrepeatable_photograph_save_rainforest_satellite_chocolates_palm_oil_1000.png" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/13726352/trapa_unrepeatable_photograph_save_rainforest_chocolate_palm_oil_670.png" width="670" height="849" width_o="1174" height_o="1488" src_o="https://payload.cargocollective.com/1/3/115693/13726352/trapa_unrepeatable_photograph_save_rainforest_chocolate_palm_oil_1174.png" data-mid="74820221" border="0" align="left" data-title="670 — 670 × 849"data-hi-res="https://payload.cargocollective.com/1/3/115693/13726352/trapa_unrepeatable_photograph_save_rainforest_chocolate_palm_oil_1000.png" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
</description>
		
		<excerpt>A SIMPLE SPANISH CHOCOLATE AD SAVED A PART OF A RAINFOREST IN BORNEO   TO RELAUNCH THIS BRAND, WE DECIDED TO REMOVE PALM OIL, AND STARTING A BATTLE AGAINST...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/3/115693/13726352/prt_1543602747.jpg" />

	</item>
		
		
	<item>
		<title>Atrapalo.com/ Revívelo</title>
				
		<link>https://cargocollective.com/jesusrevuelta/Atrapalo-com-Revivelo</link>

		<comments>https://cargocollective.com/jesusrevuelta/following/jesusrevuelta/Atrapalo-com-Revivelo</comments>

		<pubDate>Fri, 30 Nov 2018 18:12:46 +0000</pubDate>

		<dc:creator>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</dc:creator>
		
		<category><![CDATA[integrated, TV commercial, digital, social media, promotional marketing, portfolio, doubleyou, atrapalo, awards]]></category>

		<guid isPermaLink="false">3558986</guid>

		<description> CURIOSITY IS AS POWERFUL WEAPON AS SCI-FI OR METAPHORS.&#60;br /&#62;
 AN EXTREME TEASER -INTEGRATED CAMPAIGN- UNVEILED ONLY ON SOCIAL MEDIA AND WEBSITE.&#60;br /&#62;
&#60;br /&#62;
CLIENT: Atrapalo.com (Travel, tickets and leisure online agency)&#60;br /&#62;
CAMPAIGN: "Revívelo" (Campaign launched in Spain, Italy, Brazil and Chile).&#60;br /&#62;
AGENCY: DoubleYou Barcelona&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
INSIGHT:&#60;br /&#62;
A trip is an unforgettable experience so generate memories that remain forever in our minds, becoming valuable treasures.&#60;br /&#62;
It does make sense to explain that using sci-fi codes.&#60;br /&#62;
&#60;br /&#62;
IDEA:&#60;br /&#62;
The unimaginable can become reality. A fake company, "Revívelo" (re-live-it, live it again), offered unforgettable memory implants.&#60;br /&#62;
Every ad was a perfect metaphor of Atrapalo's products. &#60;br /&#62;
&#60;br /&#62;
IMPACT:&#60;br /&#62;
Revivelo.com became the meeting point between those who asked and those who knew the answers: &#60;br /&#62;
835,000 visits, 45% direct traffic from offline campaign, 85.000 new registered users, 32.000 new Facebook likes, 23.000 times shared, 6.500 comments.&#60;br /&#62;
_____________________________&#60;br /&#62;
&#60;br /&#62;
AWARDS:&#60;br /&#62;
&#60;br /&#62;
El Sol&#60;br /&#62;
Digital&#62; Websites. Gold.&#60;br /&#62;
&#60;br /&#62;
EFI&#60;br /&#62;
Silver&#60;br /&#62;
&#60;br /&#62;
LAUS&#60;br /&#62;
Digital&#62; Silver&#60;br /&#62;
_____________________________&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/3558986/prensa_pagina.jpg" width="670" height="992" width_o="1280" height_o="1897" src_o="https://payload.cargocollective.com/1/3/115693/3558986/prensa_pagina_o.jpg" data-mid="28691642" border="0" align="left" data-title="670 — 670 × 992"data-hi-res="https://payload.cargocollective.com/1/3/115693/3558986/prensa_pagina_o.jpg" /&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/3558986/capturas_site_01.jpg" width="670" height="379" width_o="1638" height_o="929" src_o="https://payload.cargocollective.com/1/3/115693/3558986/capturas_site_01_o.jpg" data-mid="28691722" border="0" align="left" data-title="670 — 670 × 379"data-hi-res="https://payload.cargocollective.com/1/3/115693/3558986/capturas_site_01_o.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
TEAM:&#60;br /&#62;
Executive Creative Director: Daniel Solana&#60;br /&#62;
Creative Director: Xavi Caparrós&#60;br /&#62;
Senior Concept Writer: Jesús Revuelta&#60;br /&#62;
Copywriter: Andrés Rubio&#60;br /&#62;
Head of Art: Roberto Fara&#60;br /&#62;
Art Director: Joan Ot&#60;br /&#62;
Designer: Dani Requena&#60;br /&#62;
Client Services Director: Anna Escorial&#60;br /&#62;
Account Director: Nuria Andrés&#60;br /&#62;
Account Executive: Sara Romero&#60;br /&#62;
Production Manager: Antonio Rivera&#60;br /&#62;
Front-End Developers: Nahuel Scotti / Antonio Miranda&#60;br /&#62;
Technical Director: Álvaro Sandoval&#60;br /&#62;
AV Producer: Eugenia Esquerdo</description>
		
		<excerpt>CURIOSITY IS AS POWERFUL WEAPON AS SCI-FI OR METAPHORS.  AN EXTREME TEASER -INTEGRATED CAMPAIGN- UNVEILED ONLY ON SOCIAL MEDIA AND WEBSITE.  CLIENT: Atrapalo.com...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/3/115693/3558986/prt_1339511824.jpg" />

	</item>
		
		
	<item>
		<title>Atrapalo.com / Trappers</title>
				
		<link>https://cargocollective.com/jesusrevuelta/Atrapalo-com-Trappers</link>

		<comments>https://cargocollective.com/jesusrevuelta/following/jesusrevuelta/Atrapalo-com-Trappers</comments>

		<pubDate>Fri, 30 Nov 2018 18:08:43 +0000</pubDate>

		<dc:creator>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</dc:creator>
		
		<category><![CDATA[integrated, digital, entertainment, promotional marketing, portfolio, atrapalo, doubleyou, awards]]></category>

		<guid isPermaLink="false">1544910</guid>

		<description> WAS IT AN INTEGRATED CAMPAIGN, OR A GAME?&#60;br /&#62;
 BANNERS THAT DIDN'T PURSUE THE PEOPLE, &#60;br /&#62;
BUT PEOPLE WHO PURSUED THE BANNERS.&#60;br /&#62;
&#60;br /&#62;
CLIENT: Atrapalo.com (Online travel &#38; leisure agency)&#60;br /&#62;
CAMPAIGN: "Atrapantes" (Trappers) &#60;br /&#62;
AGENCY: DoubleYou Barcelona&#60;br /&#62;
&#60;br /&#62;
INSIGHT: &#60;br /&#62;
Atrapalo sells experiences and trips. That's entertainment. To sell Atrapalo's products, why don’t we entertain instead of just advertise?&#60;br /&#62;
&#60;br /&#62;
IDEA:&#60;br /&#62;
(“Atrapalo” means “catch it”).&#60;br /&#62;
We infected the Spanish internet with 80 millions “trappers” –rich media banners with no brand, text or logo-. Inside these creatures, there were hidden attractive offers and deals by Atrapalo. We communicated it as a plague. &#60;br /&#62;
&#60;br /&#62;
IMPACT:&#60;br /&#62;
Historical CTR: 28,5%.&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
 &#60;br /&#62;
____________________________&#60;br /&#62;
&#60;br /&#62;
- AWARDS&#60;br /&#62;
&#60;br /&#62;
Cannes, 2009&#60;br /&#62;
Interactive Campaign, Bronze &#60;br /&#62;
Promotional Marketing, Bronze&#60;br /&#62;
Media, Bronze&#60;br /&#62;
&#60;br /&#62;
El Sol, 2009&#60;br /&#62;
Integrated Campaign, Bronze&#60;br /&#62;
Promotional Marketing, Gold and Grand Prix&#60;br /&#62;
Direct Marketing, Gold&#60;br /&#62;
Digital communication campaign, Gold&#60;br /&#62;
&#60;br /&#62;
Anuario del CdeC 2009&#60;br /&#62;
Merit&#60;br /&#62;
____________________________&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/1544910/atrapante.jpeg" width="450" height="300" width_o="450" height_o="300" src_o="https://payload.cargocollective.com/1/3/115693/1544910/atrapante_o.jpeg" data-mid="28691458" border="0" align="left" data-title="670 (450) — 450 × 300"/&#62;&#60;br /&#62;
&#60;br /&#62;
- TEAM&#60;br /&#62;
Executive Creative Director: Daniel Solana&#60;br /&#62;
Creative Director: Xavi Caparrós &#60;br /&#62;
Senior Concept Writer: Jesús Revuelta&#60;br /&#62;
Head of Art: Blanca Piera&#60;br /&#62;
Art Direction: Ilaria Totaro&#60;br /&#62;
Client Services Director: Anna Escorial&#60;br /&#62;
Account Manager: Luis Ortiz</description>
		
		<excerpt>WAS IT AN INTEGRATED CAMPAIGN, OR A GAME?  BANNERS THAT DIDN'T PURSUE THE PEOPLE,  BUT PEOPLE WHO PURSUED THE BANNERS.  CLIENT: Atrapalo.com (Online travel &#38;...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/3/115693/1544910/prt_1307230616.jpg" />

	</item>
		
		
	<item>
		<title>Awards</title>
				
		<link>https://cargocollective.com/jesusrevuelta/Awards</link>

		<comments>https://cargocollective.com/jesusrevuelta/following/jesusrevuelta/Awards</comments>

		<pubDate>Fri, 30 Nov 2018 18:08:36 +0000</pubDate>

		<dc:creator>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</dc:creator>
		
		<category><![CDATA[awards, portfolio, ogilvy costa rica, doubleyou, MRM/McCann, FCB&#38;FiRe]]></category>

		<guid isPermaLink="false">10415224</guid>

		<description>In 2018, I was named "Best Spanish Professional in advertising under 35" (Premio Juan Mariano Mancebo) by the Spanish Club de Creativos (CdeC) and jury formed by all CdeC historical presidents: Toni Segarra, Jose L. Esteo, Miguel G. Vizcaíno, Rafa Antón, Antonio Montero, Ezequiel Triviño, Carlos Holemans, Guille Viglione and Uschi Henkes.&#60;br /&#62;
&#60;br /&#62;
AWARDS:&#60;br /&#62;
- Cannes Lions Entertainment Grand Prix 2017: 6th GP in the Spanish advertising history, 1st in Entertainment.&#60;br /&#62;
- 9 Cannes Lions. (3 Entertainment, 2 Promo, 1 Media, 1 Cyber, 1 Film, 1 Print),  7 shortlists (1 Direct, 2 Promo, 2 PR, 2 Entertainment). &#60;br /&#62;
-  33 El Sol. Including 3 Grand Prix: 1 Media (2008), 1 Promo (2009), 1 Print (2019).&#60;br /&#62;
- 18 El Ojo de Iberoamérica, Including Branded Content Grand Prix (2017) and Print Production Grand Prix (2019).&#60;br /&#62;
- 8 EFFIE (5 in Spain, 3 in Costa Rica).&#60;br /&#62;
- 4 LIA (2 Entertainment, 1 Non-Traditional, 1 Print).&#60;br /&#62;
- 12 Premios Antigua Guatemala (Central America), including Media Grand Prix.&#60;br /&#62;
- +25 Premios Volcán (Costa Rica), including Integrated Grand Prix, Direct Grand Prix, Promo Grand Prix and Best Campaign of The Year.&#60;br /&#62;
&#60;br /&#62;
-  Ogilvy Costa Rica was Agency of the Year in the country for the first and second time in its history during the 2 years I led the creative department, so I was named best creative in 2014 and 2015, and 2nd of Central America.&#60;br /&#62;
&#60;br /&#62;
- In barely 1 year and a half working at MRM//McCann Madrid, it became the Spanish Creative Agency of the Year at Cannes Lions 2017, being also the 1st MRM//McCann office worldwide on winning a Grand Prix ever.&#60;br /&#62;
&#60;br /&#62;
JURY MEMBER AT FESTIVALS:&#60;br /&#62;
- El Sol Festival 2020 (Grand Jury) and 2018 (Branded Content)&#60;br /&#62;
- Cannes Lions 2019 (Entertainment)&#60;br /&#62;
- Antigua Guatemala 2019 (Jury President)&#60;br /&#62;
- Eurobest 2018 (Entertainment)&#60;br /&#62;
- Lisbon Ad Festival 2018 (Outdoor) &#60;br /&#62;
- Ad Stars South Korea 2018&#60;br /&#62;
- CdeC, Spanish National Creativity Awards 2018 (Digital).&#60;br /&#62;
- IAB Spain, Inspirational 2017  (Digital &#38; Innovation).&#60;br /&#62;
- El Ojo de Iberoamerica 2014 (Direct), and 2015 (Media). &#60;br /&#62;
- The Lovie Awards, 2012 &#38; 2013 (Digital).&#60;br /&#62;
&#60;br /&#62;
LECTURES AND UNIVERSITY TEACHING: &#60;br /&#62;
- Central American Festival, Guatemala (2019)&#60;br /&#62;
- Cannes Lions Edit, Ecuador (2018): WATCH THE TALK&#60;br /&#62;
- FCB International Meeting, Portugal (2018). "Would you pay to watch a commercial?"&#60;br /&#62;
-  El Ojo de Iberoamérica (2017): "Advertising people pay for" &#60;br /&#62;
- Moscow Digital Marketing Conference 2017: "Advertising people pay for".&#60;br /&#62;
- Escuela de Creativos Brother Madrid (Teacher, 2016)&#60;br /&#62;
- UAB - Universitat Autónoma de Barcelona. Digital Advertising Creativity &#38; Planning Master Degree (Teacher 2009-2013)&#60;br /&#62;
- Complot Escuela de Creativos. New Media course. (Teacher 2009-2013)&#60;br /&#62;
- Talks at Universities: IE Business School, Blanquerna URL, Elisava, ESDEN, UPV/EHU.&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
More about me.&#60;br /&#62;
More about my career, on LinkedIn.&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/10415224/Jesus_revuelta_Grand_prix_El_sol_festivalFCB_fire_Trapa_FCB-FiRe_670.jpg" width="670" height="447" width_o="2362" height_o="1576" src_o="https://payload.cargocollective.com/1/3/115693/10415224/Jesus_revuelta_Grand_prix_El_sol_festivalFCB_fire_Trapa_FCB-FiRe_2362.jpg" data-mid="75269538" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/3/115693/10415224/Jesus_revuelta_Grand_prix_El_sol_festivalFCB_fire_Trapa_FCB-FiRe_1340_c.jpg" /&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/10415224/MRM_McCann_Grand_Prix_beyond_money_Santander_Entertainment_jesus_Revuelta_670.jpeg" width="670" height="502" width_o="1600" height_o="1200" src_o="https://payload.cargocollective.com/1/3/115693/10415224/MRM_McCann_Grand_Prix_beyond_money_Santander_Entertainment_jesus_Revuelta_1600.jpeg" data-mid="69388127" border="0" align="left" data-title="670 — 670 × 502"data-hi-res="https://payload.cargocollective.com/1/3/115693/10415224/MRM_McCann_Grand_Prix_beyond_money_Santander_Entertainment_jesus_Revuelta_1340_c.jpeg" /&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/10415224/jesus_revuelta_ogilvy_-_mather_cannes_lions_525.jpeg" width="525" height="350" width_o="525" height_o="350" src_o="https://payload.cargocollective.com/1/3/115693/10415224/jesus_revuelta_ogilvy_-_mather_cannes_lions_525.jpeg" data-mid="56307988" border="0" align="left" data-title="670 (525) — 525 × 350"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/10415224/Jesus_revuelta_El_Ojo_iberoamerica_Ogilvy_-_Mather_641.png" width="641" height="362" width_o="641" height_o="362" src_o="https://payload.cargocollective.com/1/3/115693/10415224/Jesus_revuelta_El_Ojo_iberoamerica_Ogilvy_-_Mather_641.png" data-mid="56308031" border="0" align="left" data-title="670 (641) — 641 × 362"/&#62;</description>
		
		<excerpt>In 2018, I was named "Best Spanish Professional in advertising under 35" (Premio Juan Mariano Mancebo) by the Spanish Club de Creativos (CdeC) and jury formed by...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/3/115693/10415224/prt_1498377926.jpg" />

	</item>
		
		
	<item>
		<title>Gov. of Spain/ 58 Soul Riders</title>
				
		<link>https://cargocollective.com/jesusrevuelta/Gov-of-Spain-58-Soul-Riders</link>

		<comments>https://cargocollective.com/jesusrevuelta/following/jesusrevuelta/Gov-of-Spain-58-Soul-Riders</comments>

		<pubDate>Sun, 21 May 2017 10:16:44 +0000</pubDate>

		<dc:creator>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</dc:creator>
		
		<category><![CDATA[outdoor, direct marketing, viral, film, digital, media, awards, MRM/McCann,]]></category>

		<guid isPermaLink="false">12852374</guid>

		<description> SOUL-LESS (GPS) DATA TURNED INTO &#60;br /&#62;
SOULS THAT SAVE LIVES&#60;br /&#62;
&#60;br /&#62;
PROJECT: 58 Soul Riders&#60;br /&#62;
CLIENT: Ministerio del Interior (Spanish Government) &#60;br /&#62;
PRODUCT: Safety for bikers   &#60;br /&#62;
AGENCY:  MRM//McCann Madrid&#60;br /&#62;
&#60;br /&#62;
CASE&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
BACKGROUND&#60;br /&#62;
In Spain, there is still no culture of respect for bicycles and cyclists. &#60;br /&#62;
The arrival of public bicycle rental services has increased the number of daily cyclists to 3.8 million. &#60;br /&#62;
This has led to a dramatic increase in accidents. In the last year, 58 cyclists died and 652 were seriously injured.&#60;br /&#62;
&#60;br /&#62;
IDEA&#60;br /&#62;
To remind that there is a life on every bicycle, we used self-driven bikes to recreate the last ride of cyclists who have lost their lives in traffic accidents. &#60;br /&#62;
To achieve this, victims’ families gave us access to the GPS data of their relatives last rides, so we could reproduce them again and again.&#60;br /&#62;
&#60;br /&#62;
WEBSITE: &#60;br /&#62;
58soulriders.com&#60;br /&#62;
almasciclistas.com&#60;br /&#62;
&#60;br /&#62;
IMPACT&#60;br /&#62;
- More than 70M organic impacts in just one week.&#60;br /&#62;
- More than $ 800.000 earned media&#60;br /&#62;
- #Almasciclistas, 1 Trending Topic in Spain, both Twitter and Facebook&#60;br /&#62;
- The hashtag #almasciclistas (soul riders) is being used by people on Twitter everytime a new cyclist have an accident on the road.&#60;br /&#62;
&#60;br /&#62;
______________________________________&#60;br /&#62;
&#60;br /&#62;
AWARDS&#60;br /&#62;
&#60;br /&#62;
The One Show 2018&#60;br /&#62;
PR, Events &#38; Experiential, Silver&#60;br /&#62;
&#60;br /&#62;
Cannes Lions 2017&#60;br /&#62;
PR, Public Sector, Shortlist&#60;br /&#62;
Promo &#38; Activation, Public Sector, Shortlist&#60;br /&#62;
&#60;br /&#62;
El Sol 2017&#60;br /&#62;
MEDIA, Ambient small scale, Gold&#60;br /&#62;
OUTDOOR, Public Institutions, Silver&#60;br /&#62;
PR, Public issues, Silver&#60;br /&#62;
&#60;br /&#62;
Epica Awards 2017, Berlin&#60;br /&#62;
MEDIA INNOVATION, Alternative Media, Gold&#60;br /&#62;
&#60;br /&#62;
IAB Inspirationals 2017&#60;br /&#62;
Digital Outdoor &#38; Installation, Gold&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/12852374/58_soul_riders__ministry_DGT_Spain_MRM_mcCann_Jesus_revuelta_almas_ciclistas_670.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="https://payload.cargocollective.com/1/3/115693/12852374/58_soul_riders__ministry_DGT_Spain_MRM_mcCann_Jesus_revuelta_almas_ciclistas_1024.jpg" data-mid="68821046" border="0" align="left" data-title="670 — 670 × 502"data-hi-res="https://payload.cargocollective.com/1/3/115693/12852374/58_soul_riders__ministry_DGT_Spain_MRM_mcCann_Jesus_revuelta_almas_ciclistas_1000.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
TEAM &#60;br /&#62;
Chief Creative Officer: Miguel Bemfica&#60;br /&#62;
Executive Creative Director: Jesús Revuelta&#60;br /&#62;
Head of Art: Rafa Merino&#60;br /&#62;
Creatives: Sergio Villarrubia, Yerai Gómez, Marcos Martínez, Rubén Sánchez&#60;br /&#62;
Visual designer: David Hidalgo&#60;br /&#62;
Producer: Mercedes García Parreño&#60;br /&#62;
Account team: María Martínez, Reyes Antón &#60;br /&#62;
Client Contact: Juan José Esteban Servus&#60;br /&#62;
Production Company: Garage Films&#60;br /&#62;
Director: Miguel Bueno &#60;br /&#62;
Editor: Miguel Donaire</description>
		
		<excerpt>SOUL-LESS (GPS) DATA TURNED INTO  SOULS THAT SAVE LIVES  PROJECT: 58 Soul Riders CLIENT: Ministerio del Interior (Spanish Government)  PRODUCT: Safety for bikers  ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/3/115693/12852374/prt_1495360336.jpg" />

	</item>
		
		
	<item>
		<title>Santander Bank / Beyond Money</title>
				
		<link>https://cargocollective.com/jesusrevuelta/Santander-Bank-Beyond-Money</link>

		<comments>https://cargocollective.com/jesusrevuelta/following/jesusrevuelta/Santander-Bank-Beyond-Money</comments>

		<pubDate>Sat, 06 May 2017 10:24:21 +0000</pubDate>

		<dc:creator>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</dc:creator>
		
		<category><![CDATA[integrated, entertainment, digital, direct marketing, video, viral, content, film, media, awards, MRM/McCann, ]]></category>

		<guid isPermaLink="false">12803688</guid>

		<description> HOW TO SELL SOMETHING &#60;br /&#62;
TO THOSE WHO DON'T WANT TO LISTEN TO YOU?&#60;br /&#62;
&#60;br /&#62;
WHAT'S WORTH MORE: MONEY OR EXPERIENCES?&#60;br /&#62;
A 160 YEARS OLD BANK QUESTIONING THE VALUE OF MONEY THROUGH SCI-FI.&#60;br /&#62;
&#60;br /&#62;
PROJECT: Beyond Money&#60;br /&#62;
CLIENT: Santander Bank&#60;br /&#62;
PRODUCT: 1&#124;2&#124;3 Smart Account (youth account)&#60;br /&#62;
AGENCY:  MRM//McCann Madrid&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
VIDEOCASE (2'15")&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
FILM (17') &#60;br /&#62;
(You may want to activate YouTube ENG subtitles)&#60;br /&#62;
If you prefer, you can watch the 1' trailer before.&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
BACKGROUND&#60;br /&#62;
Spanish millennials have suffered the crisis more than anybody and, who do they blame? The banks.&#60;br /&#62;
In April 2017, Santander launches the Millenials 1&#124;2&#124;3 SMART Account, offering not only financial benefits but youth-oriented services and experiences.&#60;br /&#62;
How can we sell an account to those who don’t even want to listen to the banks?&#60;br /&#62;
&#60;br /&#62;
IDEA:&#60;br /&#62;
Beyond Money, a sci-fi 17' minutes film set in a near future where you can sell and buy experiences stored in your memory. &#60;br /&#62;
It’s the story of Lucía (played by Adriana Ugarte, the young star of the latest Almodóvar film) and the pursuit of her own balance between money and experiences.&#60;br /&#62;
A 160-year-old bank questioning the real value of money through sci-fi. &#60;br /&#62;
&#60;br /&#62;
IMPACT:&#60;br /&#62;
- In a time in which banks aren’t trusted anywhere in the world, Santander got its fastest sign up rate in its 160 years of history: 70% of the annual business goals, in 2 months.&#60;br /&#62;
- The negative sentiment towards the bank, dropped 24% after the premier. &#60;br /&#62;
- 7,3 Million views in the different channels (cinemas, TV, VOD platforms, website, offices nationwide...), in 1 week.&#60;br /&#62;
&#60;br /&#62;
___________________________&#60;br /&#62;
AWARDS&#60;br /&#62;
&#60;br /&#62;
Cannes Lions 2017&#60;br /&#62;
ENTERTAINMENT LIONS &#62; TV &#38; VOD: Fiction 15 Minutes or over, GRAND PRIX&#60;br /&#62;
FILM / Long Fiction Film, Gold&#60;br /&#62;
ENTERTAINMENT / Cinema &#38; Theatrical: Fiction Film, Silver&#60;br /&#62;
ENTERTAINMENT / Online, fiction over 15 minutes, Silver&#60;br /&#62;
&#60;br /&#62;
The One Show 2018, New York&#60;br /&#62;
BRANDED ENTERTAINMENT&#62; BEST IN DISCIPLINE (GRAND PRIX)&#60;br /&#62;
Broadcast, Long Form, Single, Gold&#60;br /&#62;
Innovation in Branded Entertainment, Silver&#60;br /&#62;
&#60;br /&#62;
Eurobest 2017&#60;br /&#62;
INTEGRATED /  Integrated Local Campaign, Gold&#60;br /&#62;
ENTERTAINMENT / Excellence in Audience Engagement or Distribution Strategy for Branded Content, Silver&#60;br /&#62;
ENTERTAINMENT / Bronze / Cinema &#38; Theatrical: Fiction &#38; Non-Fiction, Bronze&#60;br /&#62;
ENTERTAINMENT / TV &#38; VOD: Fiction &#38; Non-Fiction, Bronze&#60;br /&#62;
&#60;br /&#62;
Clio Awards 2017, New York&#60;br /&#62;
BRANDED ENTERTAINMENT, Gold.&#60;br /&#62;
INTEGRATED, Shortist.&#60;br /&#62;
&#60;br /&#62;
LIA Awards 2017, Las Vegas&#60;br /&#62;
BRANDED ENTERTAINMENT / Branded Intellectual Property, Gold&#60;br /&#62;
BRANDED ENTERTAINMENT / Scripted Short Film, Bronze&#60;br /&#62;
NON TRADITIONAL / Corporate Image, Bronze&#60;br /&#62;
BRANDED CONTENT / TV-cinema-film, Bronze&#60;br /&#62;
&#60;br /&#62;
El Ojo de Iberoamérica 2017, Buenos Aires&#60;br /&#62;
BRANDED CONTENT / Video: 3' or over / GRAND PRIX&#60;br /&#62;
FILM, content created for TV, cinema, or online platforms, Silver &#60;br /&#62;
&#60;br /&#62;
El Sol 2017, Spain&#60;br /&#62;
BRANDED ENTERTAINMENT / Cinema &#38; TV branded film, Gold&#60;br /&#62;
PR / Financial communications, Silver&#60;br /&#62;
PR / Media Impact, Silver&#60;br /&#62;
FILM / Financial Services, Bronze&#60;br /&#62;
MEDIA / Best Integrated campaign, Bronze&#60;br /&#62;
PR / Events, Bronze &#60;br /&#62;
&#60;br /&#62;
CdeC Club de creativos/as de España 2018, Spain&#60;br /&#62;
IDEAS, Gold&#60;br /&#62;
&#60;br /&#62;
Epica Awards 2017, Berlin&#60;br /&#62;
FILMS &#38; SERIES, Gold&#60;br /&#62;
ONLINE CAMPAIGNS / Consumer Services &#38; Household Products, Gold&#60;br /&#62;
&#60;br /&#62;
IAB - Inspirational Festival 2017, Madrid&#60;br /&#62;
EFFECTIVENESS, Gold&#60;br /&#62;
BRANDED CONTENT, Gold&#60;br /&#62;
DIGITAL CAMPAIGN, Gold&#60;br /&#62;
TRANSMEDIA CAMPAIGN, Gold&#60;br /&#62;
ONLINE VIDEO, Gold&#60;br /&#62;
&#60;br /&#62;
D&#38;AD 2018, London&#60;br /&#62;
FILM, Wood pencil&#60;br /&#62;
&#60;br /&#62;
Webby Awards 2018, London&#60;br /&#62;
BRANDED CONTENT, Winner&#60;br /&#62;
&#60;br /&#62;
Sitges What's Next 2018&#60;br /&#62;
One of the Top15 innovation in communications to watch in the world.&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/12803688/beyond_money_santander_mas_alla_del_dinero_smart_jesus_revuelta_670.png" width="670" height="956" width_o="1874" height_o="2676" src_o="https://payload.cargocollective.com/1/3/115693/12803688/beyond_money_santander_mas_alla_del_dinero_smart_jesus_revuelta_1874.png" data-mid="68562999" border="0" align="left" data-title="670 — 670 × 956"data-hi-res="https://payload.cargocollective.com/1/3/115693/12803688/beyond_money_santander_mas_alla_del_dinero_smart_jesus_revuelta_1340_c.png" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
TEAM:&#60;br /&#62;
Chief Creative Officer: Miguel Bemfica&#60;br /&#62;
Executive Creative Director: Jesús Revuelta&#60;br /&#62;
Head of Art: Rafa Merino&#60;br /&#62;
Visual Designer: Dani Requena&#60;br /&#62;
Creatives: Yerai Gómez, Rubén Sánchez, Marcos Martínez, Sergio Villarrubia&#60;br /&#62;
Producer: Sara Muñoz&#60;br /&#62;
Account team: Jorge de Federico, Germán Fritzsch, María Cosmen, Helena García, Rubén Mateos&#60;br /&#62;
Planning: Raquel Espantaleón, Mirco Lucaroni&#60;br /&#62;
Advertiser team: Elena Alti, Marina Peña, Sergio Ramírez&#60;br /&#62;
Director: Kike Maíllo&#60;br /&#62;
Cast: Adriana Ugarte, Bárbara Goenaga, Will Shepard, Miquel Fernández.&#60;br /&#62;
Photography Director: Alex Catalán&#60;br /&#62;
Production Company: Oxígeno&#60;br /&#62;
Music: Josep Vilagut&#60;br /&#62;
Concert original music: Tversky. “The way I feel about you”&#60;br /&#62;
&#60;br /&#62;
------------------------&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/12803688/Beyond_Money_Santander_Bank_Cannes_Lions_Grand_Prix_MRM_McCann_Jesus_Revuelta_670.png" width="670" height="666" width_o="702" height_o="698" src_o="https://payload.cargocollective.com/1/3/115693/12803688/Beyond_Money_Santander_Bank_Cannes_Lions_Grand_Prix_MRM_McCann_Jesus_Revuelta_702.png" data-mid="69420148" border="0" align="left" data-title="670 — 670 × 666"data-hi-res="https://payload.cargocollective.com/1/3/115693/12803688/Beyond_Money_Santander_Bank_Cannes_Lions_Grand_Prix_MRM_McCann_Jesus_Revuelta_702.png" /&#62; &#60;img src="https://payload.cargocollective.com/1/3/115693/12803688/Grand_Prix_Jesus_Revuelta_MRM_Cuanto_mas_alla_del_dinero_Banco_Santander_corto_McCann_670.png" width="670" height="644" width_o="936" height_o="900" src_o="https://payload.cargocollective.com/1/3/115693/12803688/Grand_Prix_Jesus_Revuelta_MRM_Cuanto_mas_alla_del_dinero_Banco_Santander_corto_McCann_936.png" data-mid="69792396" border="0" align="left" data-title="670 — 670 × 644"data-hi-res="https://payload.cargocollective.com/1/3/115693/12803688/Grand_Prix_Jesus_Revuelta_MRM_Cuanto_mas_alla_del_dinero_Banco_Santander_corto_McCann_936.png" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
Interviewed by "Anuncios", the main Spanish ad magazine, in a Madrid's city center Santander Bank branch office. &#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/12803688/BEYOND_MONEY_REVIEWS_MOVISTAR_VOD_SANTANDER_MAS_ALLA_DEL_DINERO_CUANTO_670.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/3/115693/12803688/BEYOND_MONEY_REVIEWS_MOVISTAR_VOD_SANTANDER_MAS_ALLA_DEL_DINERO_CUANTO_1920.jpg" data-mid="68563190" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/3/115693/12803688/BEYOND_MONEY_REVIEWS_MOVISTAR_VOD_SANTANDER_MAS_ALLA_DEL_DINERO_CUANTO_1340_c.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/12803688/beyond_money_santander_cuando_mas_alla_del_dinero_poster_jesus_revuelta_670.jpg" width="670" height="618" width_o="1074" height_o="991" src_o="https://payload.cargocollective.com/1/3/115693/12803688/beyond_money_santander_cuando_mas_alla_del_dinero_poster_jesus_revuelta_1074.jpg" data-mid="68563191" border="0" align="left" data-title="670 — 670 × 618"data-hi-res="https://payload.cargocollective.com/1/3/115693/12803688/beyond_money_santander_cuando_mas_alla_del_dinero_poster_jesus_revuelta_1000.jpg" /&#62; &#60;img src="https://payload.cargocollective.com/1/3/115693/12803688/Beyond_Money_castSantander_smart_Adriana_Ugarte_MRM_McCann_Jesus_Revuelta_670.jpg" width="670" height="402" width_o="820" height_o="492" src_o="https://payload.cargocollective.com/1/3/115693/12803688/Beyond_Money_castSantander_smart_Adriana_Ugarte_MRM_McCann_Jesus_Revuelta_820.jpg" data-mid="68570606" border="0" align="left" data-title="670 — 670 × 402"data-hi-res="https://payload.cargocollective.com/1/3/115693/12803688/Beyond_Money_castSantander_smart_Adriana_Ugarte_MRM_McCann_Jesus_Revuelta_820.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/12803688/beyond_money_premier_adriana_ugarte_cinema_mas_alla_del_dinero_callao_estreno_jesus_revuelta_670.jpg" width="670" height="445" width_o="3000" height_o="1996" src_o="https://payload.cargocollective.com/1/3/115693/12803688/beyond_money_premier_adriana_ugarte_cinema_mas_alla_del_dinero_callao_estreno_jesus_revuelta_3000.jpg" data-mid="68570522" border="0" align="left" data-title="670 — 670 × 445"data-hi-res="https://payload.cargocollective.com/1/3/115693/12803688/beyond_money_premier_adriana_ugarte_cinema_mas_alla_del_dinero_callao_estreno_jesus_revuelta_1340_c.jpg" /&#62; &#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
"Beyond Money", starred by Adriana Ugarte, the young star of the latest Almodóvar film. (Pictures of the premiere at Callao Cinemas, Madrid)</description>
		
		<excerpt>HOW TO SELL SOMETHING  TO THOSE WHO DON'T WANT TO LISTEN TO YOU?  WHAT'S WORTH MORE: MONEY OR EXPERIENCES? A 160 YEARS OLD BANK QUESTIONING THE VALUE OF MONEY...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/3/115693/12803688/prt_1494065290.png" />

	</item>
		
		
	<item>
		<title>Claro / Signs of Progress</title>
				
		<link>https://cargocollective.com/jesusrevuelta/Claro-Signs-of-Progress</link>

		<comments>https://cargocollective.com/jesusrevuelta/following/jesusrevuelta/Claro-Signs-of-Progress</comments>

		<pubDate>Wed, 27 May 2015 15:41:11 +0000</pubDate>

		<dc:creator>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</dc:creator>
		
		<category><![CDATA[integrated, direct marketing, promotional marketing, media, outdoor, service &#38; product design, ogilvy costa rica, awards, Claro, portfolio]]></category>

		<guid isPermaLink="false">9910883</guid>

		<description> WHY TO COMMUNICATE A PRODUCT THAT EXISTS &#60;br /&#62;
WHEN YOU CAN TRANSFORM IT INTO A PRODUCT THAT COMMUNICATES?&#60;br /&#62;
&#60;br /&#62;
ANTENNAS THAT NOT ONLY RECEIVE A SIGNAL&#60;br /&#62;
BUT RECEIVE INCOME&#60;br /&#62;
&#60;br /&#62;
CLIENT: Claro Costa Rica&#60;br /&#62;
PRODUCT: Claro Satellite TV&#60;br /&#62;
PROJECT: Signs of Progress&#60;br /&#62;
AGENCY: Ogilvy &#38; Mather Costa Rica&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
INSIGHT:&#60;br /&#62;
Rural Central American housewives are unseen and unpaid for their housework. &#60;br /&#62;
A large part of rural families income is spent on TV screen loans. &#60;br /&#62;
Without sacrificing the TV, can we help their economy?&#60;br /&#62;
&#60;br /&#62;
IDEA:&#60;br /&#62;
Claro promotes rural women's startups by ceding its most valuable outdoor advertising space: its antennas.  &#60;br /&#62;
Housewives were encouraged to create small startups based on their favourite household activities such as tailoring, cooking or giving hair tints. Then, collaborating with local artists to paint brightly colored billboards on their own satellite dish.&#60;br /&#62;
&#60;br /&#62;
IMPACT:&#60;br /&#62;
- Rural Costa Rican women are now seen and paid, so they are socially and economically empowered. According to the Ministre of Culture, Signs of Progress is provoking "a real social transformation in the community".&#60;br /&#62;
- The brand is helping to change traditional gender roles.&#60;br /&#62;
- Now, the Claro TV Satellite product is "self-liquidable": it generates money enough to let families pay the service and the TV loans. &#60;br /&#62;
- Claro "Signs of Progress" creates a reason to buy (acquisition) and a reason to stay (retention), by giving a new competitive advantage to Claro TV.&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
_________________________________&#60;br /&#62;
AWARDS:&#60;br /&#62;
&#60;br /&#62;
El Ojo de Iberoamérica 2015:&#60;br /&#62;
Direct - Alternatie media, Silver&#60;br /&#62;
Media - Public space, Bronze&#60;br /&#62;
Promo &#38; Activation - Positioning, Bronze&#60;br /&#62;
Best Costa Rican Campaign&#60;br /&#62;
2nd Best Central American Campaign&#60;br /&#62;
&#60;br /&#62;
Festival de Antigua Guatemala (Premios Jade) 2015:&#60;br /&#62;
Direct, Gold&#60;br /&#62;
Media - Best use of Outdoor, Gold&#60;br /&#62;
Outdoor, Silver&#60;br /&#62;
Design - Technique, Silver&#60;br /&#62;
Design - Special Designs, Silver&#60;br /&#62;
Promo &#38; Activation, Bronze&#60;br /&#62;
&#60;br /&#62;
Festival Volcán, Costa Rica 2016 &#60;br /&#62;
Media, Best use of offline media, Gold&#60;br /&#62;
Outdoor, Ambient, Silver&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/01_Antenna_flowers_Signs_of_progress_670.jpg" width="670" height="425" width_o="1920" height_o="1220" src_o="https://payload.cargocollective.com/1/3/115693/9910883/01_Antenna_flowers_Signs_of_progress_1920.jpg" data-mid="53465289" border="0" align="left" data-title="670 — 670 × 425"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/01_Antenna_flowers_Signs_of_progress_1340_c.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/02_Antenna_Claro_Signs_of_Progress_beauty_salon_670.jpg" width="670" height="686" width_o="1543" height_o="1581" src_o="https://payload.cargocollective.com/1/3/115693/9910883/02_Antenna_Claro_Signs_of_Progress_beauty_salon_1543.jpg" data-mid="53465292" border="0" align="left" data-title="670 — 670 × 686"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/02_Antenna_Claro_Signs_of_Progress_beauty_salon_1340_c.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/03_Antenna_Claro_Signs_of_Progress_tamales_670.jpg" width="670" height="447" width_o="3680" height_o="2456" src_o="https://payload.cargocollective.com/1/3/115693/9910883/03_Antenna_Claro_Signs_of_Progress_tamales_3680.jpg" data-mid="53465298" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/03_Antenna_Claro_Signs_of_Progress_tamales_1340_c.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/04_Antenna_Claro_Signs_of_Progress_chile_sauce_670.jpg" width="670" height="447" width_o="3680" height_o="2456" src_o="https://payload.cargocollective.com/1/3/115693/9910883/04_Antenna_Claro_Signs_of_Progress_chile_sauce_3680.jpg" data-mid="53465304" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/04_Antenna_Claro_Signs_of_Progress_chile_sauce_1340_c.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/05_Antenna_Claro_Signs_of_Progress_tailoring_670.jpg" width="670" height="447" width_o="3680" height_o="2456" src_o="https://payload.cargocollective.com/1/3/115693/9910883/05_Antenna_Claro_Signs_of_Progress_tailoring_3680.jpg" data-mid="53465307" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/05_Antenna_Claro_Signs_of_Progress_tailoring_1340_c.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
TEAM&#60;br /&#62;
Chief Creative Officer: Jesús Revuelta&#60;br /&#62;
Group Account Director: Nuria Andrés&#60;br /&#62;
Creative Supervisors: Pablo Castillo / Andrés Aguilar&#60;br /&#62;
Art Supervisors: Daniel Gurfinkiel / Héctor Acuña  &#60;br /&#62;
Creative Copywriters: Paula Corella / Manrique Alvarado&#60;br /&#62;
Designers: Josué Garro, José Salazar&#60;br /&#62;
Account Executive: Gloriana Leiton&#60;br /&#62;
Production Company: Applebox Producciones&#60;br /&#62;
Video Editor: Leo Fallas&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
-------------------------------&#60;br /&#62;
SOME GLOBAL (MAINSTREAM, INNOVATION, ART &#38; DESIGN) COVERAGE: &#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/The_Huffington_Post_OGILVY_antenas_claro_costa_rica_.svg_670.png" width="670" height="258" width_o="2000" height_o="773" src_o="https://payload.cargocollective.com/1/3/115693/9910883/The_Huffington_Post_OGILVY_antenas_claro_costa_rica_.svg_2000.png" data-mid="57033958" border="0" align="left" data-title="670 — 670 × 258"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/The_Huffington_Post_OGILVY_antenas_claro_costa_rica_.svg_1340_c.png" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/signs_progress_seales_progreso_ogilvy_costa_rica_jesus_revuelta_claro_670.png" width="670" height="110" width_o="947" height_o="156" src_o="https://payload.cargocollective.com/1/3/115693/9910883/signs_progress_seales_progreso_ogilvy_costa_rica_jesus_revuelta_claro_947.png" data-mid="57033968" border="0" align="left" data-title="670 — 670 × 110"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/signs_progress_seales_progreso_ogilvy_costa_rica_jesus_revuelta_claro_947.png" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/claro_costa_rica_ogilvy_antenas_seales_progreso_signs_progress_601.png" width="601" height="495" width_o="601" height_o="495" src_o="https://payload.cargocollective.com/1/3/115693/9910883/claro_costa_rica_ogilvy_antenas_seales_progreso_signs_progress_601.png" data-mid="57033961" border="0" align="left" data-title="670 (601) — 601 × 495"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/GOOD_magazine_signs_progress_claro_670.png" width="670" height="458" width_o="902" height_o="617" src_o="https://payload.cargocollective.com/1/3/115693/9910883/GOOD_magazine_signs_progress_claro_902.png" data-mid="53744513" border="0" align="left" data-title="670 — 670 × 458"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/GOOD_magazine_signs_progress_claro_902.png" /&#62; &#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/designboom_claro_signs_progress_670.png" width="670" height="59" width_o="780" height_o="69" src_o="https://payload.cargocollective.com/1/3/115693/9910883/designboom_claro_signs_progress_780.png" data-mid="53744495" border="0" align="left" data-title="670 — 670 × 59"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/designboom_claro_signs_progress_780.png" /&#62; &#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/Designboom_claro_signs_progress_claro_483.png" width="483" height="471" width_o="483" height_o="471" src_o="https://payload.cargocollective.com/1/3/115693/9910883/Designboom_claro_signs_progress_claro_483.png" data-mid="53744483" border="0" align="left" data-title="670 (483) — 483 × 471"/&#62; &#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/springwise_claro_signs_progress_claro_670.png" width="670" height="431" width_o="1024" height_o="660" src_o="https://payload.cargocollective.com/1/3/115693/9910883/springwise_claro_signs_progress_claro_1024.png" data-mid="53744492" border="0" align="left" data-title="670 — 670 × 431"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/springwise_claro_signs_progress_claro_1000.png" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/Claro_Signs_of_progress_Contagious_Ogilvy_670.png" width="670" height="571" width_o="782" height_o="667" src_o="https://payload.cargocollective.com/1/3/115693/9910883/Claro_Signs_of_progress_Contagious_Ogilvy_782.png" data-mid="53783603" border="0" align="left" data-title="670 — 670 × 571"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/Claro_Signs_of_progress_Contagious_Ogilvy_782.png" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/Claro_signs_progress_Ogilvy_Contagious_670.png" width="670" height="580" width_o="779" height_o="675" src_o="https://payload.cargocollective.com/1/3/115693/9910883/Claro_signs_progress_Ogilvy_Contagious_779.png" data-mid="53783604" border="0" align="left" data-title="670 — 670 × 580"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/Claro_signs_progress_Ogilvy_Contagious_779.png" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/Claro_Signs_of_Progress_Contagious_670.png" width="670" height="239" width_o="793" height_o="283" src_o="https://payload.cargocollective.com/1/3/115693/9910883/Claro_Signs_of_Progress_Contagious_793.png" data-mid="53816223" border="0" align="left" data-title="670 — 670 × 239"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/Claro_Signs_of_Progress_Contagious_793.png" /&#62;  &#60;img src="https://payload.cargocollective.com/1/3/115693/9910883/Seales_Progreso_Claro_El_Periodico_670.jpeg" width="670" height="922" width_o="909" height_o="1251" src_o="https://payload.cargocollective.com/1/3/115693/9910883/Seales_Progreso_Claro_El_Periodico_909.jpeg" data-mid="54478243" border="0" align="left" data-title="670 — 670 × 922"data-hi-res="https://payload.cargocollective.com/1/3/115693/9910883/Seales_Progreso_Claro_El_Periodico_909.jpeg" /&#62;</description>
		
		<excerpt>WHY TO COMMUNICATE A PRODUCT THAT EXISTS  WHEN YOU CAN TRANSFORM IT INTO A PRODUCT THAT COMMUNICATES?  ANTENNAS THAT NOT ONLY RECEIVE A SIGNAL BUT RECEIVE INCOME ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/3/115693/9910883/prt_1432320145.jpg" />

	</item>
		
		
	<item>
		<title>Claro / Extra Minutes</title>
				
		<link>https://cargocollective.com/jesusrevuelta/Claro-Extra-Minutes</link>

		<comments>https://cargocollective.com/jesusrevuelta/following/jesusrevuelta/Claro-Extra-Minutes</comments>

		<pubDate>Tue, 20 May 2014 00:30:30 +0000</pubDate>

		<dc:creator>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</dc:creator>
		
		<category><![CDATA[integrated, outdoor, promotional marketing, direct marketing, mobile, media, events, ogilvy costa rica, claro, portfolio, awards]]></category>

		<guid isPermaLink="false">7930638</guid>

		<description> A SPONSORSHIP INTEGRATED IN THE GAME &#60;br /&#62;
&#60;br /&#62;
CLARO TRANSFORMED A KEY MOMENT OF THE MOST POPULAR GAME&#60;br /&#62;
INTO A KEY MOMENT FOR THEIR LARGEST TARGET: PREPAID USERS&#60;br /&#62;
&#60;br /&#62;
CLIENT: Claro Costa Rica&#60;br /&#62;
PROJECT: Claro Extra Minutes&#60;br /&#62;
AGENCY: Ogilvy &#38; Mather Costa Rica&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
INSIGHT:&#60;br /&#62;
Claro is a newcomer in Costa Rica. &#60;br /&#62;
- To gain marketshare, we recommended to attack the most numerous -yet most disloyal- customers: prepaid users.&#60;br /&#62;
- To gain awareness, Claro decided to enter the soccer world. But soccer is a littered branded environment.&#60;br /&#62;
So, how to be relevant to prepaid users through soccer?&#60;br /&#62;
&#60;br /&#62;
IDEA:&#60;br /&#62;
Giving away extra minutes from soccer games to prepaid customers.&#60;br /&#62;
&#60;br /&#62;
IMPACT:&#60;br /&#62;
- 50 Million Extra Minutes of potential phone talks about Saprissa.&#60;br /&#62;
- 91,6% Costa Rican prepaid users reach.&#60;br /&#62;
- Thousands* of new prepaid clients every week.&#60;br /&#62;
*(confidential)&#60;br /&#62;
&#60;br /&#62;
_________________________________&#60;br /&#62;
AWARDS:&#60;br /&#62;
&#60;br /&#62;
Cannes Lions 2014&#60;br /&#62;
Promo &#38; Activation, Bronze&#60;br /&#62;
Direct, Shortlist&#60;br /&#62;
&#60;br /&#62;
Clio 2015&#60;br /&#62;
Outdoor, Shortlist&#60;br /&#62;
&#60;br /&#62;
El Ojo de Iberoamérica 2014&#60;br /&#62;
Media, Silver&#60;br /&#62;
Sport Campaigns, Silver&#60;br /&#62;
&#60;br /&#62;
Festival Iberoamericano de Antigua Guatemala (Premios Jade) 2014&#60;br /&#62;
Media, Grand Prix&#60;br /&#62;
Integrated, Gold&#60;br /&#62;
Sponsorship, Gold&#60;br /&#62;
Media, Gold&#60;br /&#62;
Special events, Silver&#60;br /&#62;
&#60;br /&#62;
Premios Volcán 2105, Costa Rica&#60;br /&#62;
Best Campaign of the Year&#60;br /&#62;
Integrated, Gold, Grand Prix&#60;br /&#62;
Promo, Gold, Grand Prix&#60;br /&#62;
Direct (Strategy), Gold and Silver&#60;br /&#62;
Media, Gold&#60;br /&#62;
Outdoor (ambient), Gold&#60;br /&#62;
Claro Costa Rica, Client of the Year.&#60;br /&#62;
&#60;br /&#62;
_________________________________&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/7930638/claro_extra_Minutes_Time.jpg" width="640" height="360" width_o="640" height_o="360" src_o="https://payload.cargocollective.com/1/3/115693/7930638/claro_extra_Minutes_Time_o.jpg" data-mid="42681312" border="0" align="left" data-title="670 (640) — 640 × 360"/&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/7930638/02_Referee_Claro_Extra_Minutes_Ogilvy_Costa_rica-copia.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/3/115693/7930638/02_Referee_Claro_Extra_Minutes_Ogilvy_Costa_rica-copia_o.jpg" data-mid="42680771" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/3/115693/7930638/02_Referee_Claro_Extra_Minutes_Ogilvy_Costa_rica-copia_2x.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/7930638/04_mobile_Claro_Extra_Minutes_Ogilvy_Costa_Rica.jpg" width="670" height="376" width_o="1668" height_o="938" src_o="https://payload.cargocollective.com/1/3/115693/7930638/04_mobile_Claro_Extra_Minutes_Ogilvy_Costa_Rica_o.jpg" data-mid="42680779" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/3/115693/7930638/04_mobile_Claro_Extra_Minutes_Ogilvy_Costa_Rica_2x.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/7930638/03_OOH_claro_extra_minutes_Ogilvy_Costa_rica-copia.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/3/115693/7930638/03_OOH_claro_extra_minutes_Ogilvy_Costa_rica-copia_o.jpg" data-mid="42680776" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/3/115693/7930638/03_OOH_claro_extra_minutes_Ogilvy_Costa_rica-copia_2x.jpg" /&#62; &#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
Digital signae translation: "Claro sponsors the talks about Saprissa"&#60;br /&#62;
&#60;br /&#62;
_________________________________&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
TEAM&#60;br /&#62;
Chief Creative Officer: Jesús Revuelta&#60;br /&#62;
Creative Directors: Paula Guevara / Jaime Gamboa&#60;br /&#62;
Art Director: Santiago Cardone&#60;br /&#62;
Designers: Alexander Camacho / Daniel Castillo&#60;br /&#62;
Account Team: Carolina Barrantes / Natalia Fernández&#60;br /&#62;
Production: Applebox</description>
		
		<excerpt>A SPONSORSHIP INTEGRATED IN THE GAME   CLARO TRANSFORMED A KEY MOMENT OF THE MOST POPULAR GAME INTO A KEY MOMENT FOR THEIR LARGEST TARGET: PREPAID USERS  CLIENT:...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/3/115693/7930638/prt_1400544574.jpg" />

	</item>
		
		
	<item>
		<title>Nike FC247 / #MiPista</title>
				
		<link>https://cargocollective.com/jesusrevuelta/Nike-FC247-MiPista</link>

		<comments>https://cargocollective.com/jesusrevuelta/following/jesusrevuelta/Nike-FC247-MiPista</comments>

		<pubDate>Sun, 26 May 2013 17:41:00 +0000</pubDate>

		<dc:creator>Jesus Revuelta - Cannes Lions Grand Prix Winner (#OpenToWork)</dc:creator>
		
		<category><![CDATA[events, digital, viral, integrated, entertainment, service &#38; product design, video, promotional marketing, social media, doubleyou, nike, portfolio, awards]]></category>

		<guid isPermaLink="false">5690566</guid>

		<description> TO MAKE PEOPLE WANT THINGS, &#60;br /&#62;
BY MAKING THINGS PEOPLE WANT&#60;br /&#62;
&#60;br /&#62;
NIKE BRINGS AN ON-DEMAND MOVING LASER PROJECTED POP-UP FOOTBALL PITCH&#60;br /&#62;
TO COMMUNICATE BOOTS DESIGNED TO PLAY ANYTIME, ANYWHERE.&#60;br /&#62;
&#60;br /&#62;
CLIENT: Nike Football Spain&#60;br /&#62;
PROJECT: Nike #MiPista&#60;br /&#62;
AGENCY: DoubleYou Barcelona&#60;br /&#62;
&#60;br /&#62;
.&#60;br /&#62;
&#60;br /&#62;
INSIGHT:&#60;br /&#62;
Football is not only played on the pitch. It's played on every corner of the globe. &#60;br /&#62;
But in Spain, a country full of courts and sports facilities, teenagers are often missing out on the tradition of playing football in the street and improvising.&#60;br /&#62;
&#60;br /&#62;
IDEA:&#60;br /&#62;
A digital temporary service: Nike brings a laser projected pop-up football pitch wherever you are.&#60;br /&#62;
A mobile unit patrolled Madrid, ready to go to the requested locations and set up an impressive football pitch.&#60;br /&#62;
A van, a team of Nike FC247 specialists and a crane rush into the street or square in a matter of minutes and use a laser system to project the pitch, where the teens will have a surprising experience while they try out the new boots designed specifically to play in the street. &#60;br /&#62;
&#60;br /&#62;
IMPACT:&#60;br /&#62;
- 5.5 million people reached through social media, blogs and earned media (0€ paid media).&#60;br /&#62;
- 100+ requests to repeat the initiative in other countries. &#60;br /&#62;
- Fully booked service.&#60;br /&#62;
- Highlighted on Sports Illustrated, FourFourTwo, Mashable, Google Creative Sandbox, DesignTaxi, Gizmodo,  Contagious...&#60;br /&#62;
_________________________________&#60;br /&#62;
AWARDS:&#60;br /&#62;
&#60;br /&#62;
Cannes Lions 2013&#60;br /&#62;
Promo&#38;Activation, Shortlist&#60;br /&#62;
&#60;br /&#62;
IAB Inspirational Festival 2013&#60;br /&#62;
Viral Video, Gold &#60;br /&#62;
&#60;br /&#62;
Premios Genio&#60;br /&#62;
Social Media Innovation, Gold&#60;br /&#62;
_________________________________&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/Mashable_Nike_MiPista_laser_670.png" width="670" height="250" width_o="757" height_o="283" src_o="https://payload.cargocollective.com/1/3/115693/5690566/Mashable_Nike_MiPista_laser_757.png" data-mid="54065520" border="0" align="left" data-title="670 — 670 × 250"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/Mashable_Nike_MiPista_laser_757.png" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/MiPista_Nike.jpg" width="670" height="429" width_o="1346" height_o="862" src_o="https://payload.cargocollective.com/1/3/115693/5690566/MiPista_Nike_o.jpg" data-mid="30732658" border="0" align="left" data-title="670 — 670 × 429"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/MiPista_Nike_o.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/creative_director_jesus_revuelta_nike_336.png" width="336" height="96" width_o="336" height_o="96" src_o="https://payload.cargocollective.com/1/3/115693/5690566/creative_director_jesus_revuelta_nike_336.png" data-mid="60256601" border="0" align="left" data-title="670 (336) — 336 × 96"/&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/jesus_revuelta_creative_director_spain_nike_670.png" width="670" height="177" width_o="1002" height_o="265" src_o="https://payload.cargocollective.com/1/3/115693/5690566/jesus_revuelta_creative_director_spain_nike_1002.png" data-mid="60256603" border="0" align="left" data-title="670 — 670 × 177"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/jesus_revuelta_creative_director_spain_nike_1000.png" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/02_palacio_real_mipista_nike_fc247.jpg" width="670" height="446" width_o="1500" height_o="1000" src_o="https://payload.cargocollective.com/1/3/115693/5690566/02_palacio_real_mipista_nike_fc247_o.jpg" data-mid="31006896" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/02_palacio_real_mipista_nike_fc247_o.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/Nike_football_laser_pitch_creative_director_jesus_revuelta_571.png" width="571" height="38" width_o="571" height_o="38" src_o="https://payload.cargocollective.com/1/3/115693/5690566/Nike_football_laser_pitch_creative_director_jesus_revuelta_571.png" data-mid="60250886" border="0" align="left" data-title="670 (571) — 571 × 38"/&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/Jesus_revuelta_Nike_creative_director_laser_569.png" width="569" height="228" width_o="569" height_o="228" src_o="https://payload.cargocollective.com/1/3/115693/5690566/Jesus_revuelta_Nike_creative_director_laser_569.png" data-mid="60250887" border="0" align="left" data-title="670 (569) — 569 × 228"/&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/01_zona_universitaria_fc247_mi_pista_nike.jpg" width="670" height="446" width_o="1500" height_o="1000" src_o="https://payload.cargocollective.com/1/3/115693/5690566/01_zona_universitaria_fc247_mi_pista_nike_o.jpg" data-mid="31006881" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/01_zona_universitaria_fc247_mi_pista_nike_o.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/Nike_Jesus_revuelta_Creative_director_670.png" width="670" height="639" width_o="844" height_o="805" src_o="https://payload.cargocollective.com/1/3/115693/5690566/Nike_Jesus_revuelta_Creative_director_844.png" data-mid="60250642" border="0" align="left" data-title="670 — 670 × 639"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/Nike_Jesus_revuelta_Creative_director_844.png" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/Creative_director_spanish_Jesus_Revuelta_design_taxi__421.png" width="421" height="125" width_o="421" height_o="125" src_o="https://payload.cargocollective.com/1/3/115693/5690566/Creative_director_spanish_Jesus_Revuelta_design_taxi__421.png" data-mid="60253568" border="0" align="left" data-title="670 (421) — 421 × 125"/&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/Spanish_Creative_director_nike_Jesus_revuelta_541.png" width="541" height="169" width_o="541" height_o="169" src_o="https://payload.cargocollective.com/1/3/115693/5690566/Spanish_Creative_director_nike_Jesus_revuelta_541.png" data-mid="60253582" border="0" align="left" data-title="670 (541) — 541 × 169"/&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/Nike_mi_pista_football_spain.jpeg" width="600" height="403" width_o="600" height_o="403" src_o="https://payload.cargocollective.com/1/3/115693/5690566/Nike_mi_pista_football_spain_o.jpeg" data-mid="30733588" border="0" align="left" data-title="670 (600) — 600 × 403"/&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/Jesus_Revuelta_Creative_Director_Nike_670.png" width="670" height="228" width_o="792" height_o="270" src_o="https://payload.cargocollective.com/1/3/115693/5690566/Jesus_Revuelta_Creative_Director_Nike_792.png" data-mid="60256766" border="0" align="left" data-title="670 — 670 × 228"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/Jesus_Revuelta_Creative_Director_Nike_792.png" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/03_torres_espacio_nike_fc247_mipista.jpg" width="670" height="446" width_o="1500" height_o="1000" src_o="https://payload.cargocollective.com/1/3/115693/5690566/03_torres_espacio_nike_fc247_mipista_o.jpg" data-mid="31006916" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/03_torres_espacio_nike_fc247_mipista_o.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/05_museo_ferrocarril_mi_pista_nike_fc247.jpg" width="670" height="446" width_o="762" height_o="508" src_o="https://payload.cargocollective.com/1/3/115693/5690566/05_museo_ferrocarril_mi_pista_nike_fc247_o.jpg" data-mid="31006992" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/05_museo_ferrocarril_mi_pista_nike_fc247_o.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/04_museo_ferrocarril_nike_fc247_mi_pista.jpg" width="670" height="446" width_o="938" height_o="625" src_o="https://payload.cargocollective.com/1/3/115693/5690566/04_museo_ferrocarril_nike_fc247_mi_pista_o.jpg" data-mid="31006996" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/04_museo_ferrocarril_nike_fc247_mi_pista_o.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/nike_mi_pista_azca.jpg" width="670" height="446" width_o="1500" height_o="1000" src_o="https://payload.cargocollective.com/1/3/115693/5690566/nike_mi_pista_azca_o.jpg" data-mid="31007013" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/nike_mi_pista_azca_o.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/09_nike_fc247_mipista_celebracion.jpg" width="670" height="447" width_o="1313" height_o="876" src_o="https://payload.cargocollective.com/1/3/115693/5690566/09_nike_fc247_mipista_celebracion_o.jpg" data-mid="31007024" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/09_nike_fc247_mipista_celebracion_o.jpg" /&#62;&#60;img src="https://payload.cargocollective.com/1/3/115693/5690566/08_mipista_nike_fc247.jpg" width="670" height="446" width_o="1500" height_o="1000" src_o="https://payload.cargocollective.com/1/3/115693/5690566/08_mipista_nike_fc247_o.jpg" data-mid="31007028" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/3/115693/5690566/08_mipista_nike_fc247_o.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
TEAM&#60;br /&#62;
Creative Director: Jesús Revuelta&#60;br /&#62;
Account Director: Nuria Andrés&#60;br /&#62;
Senior Concept Writer: Ximo Villalba&#60;br /&#62;
Designer: Marta Torredeflot&#60;br /&#62;
Account Executive: Bea Reboll&#60;br /&#62;
AV Producer: Irene Choclán&#60;br /&#62;
Digital Production: DoubleYou&#60;br /&#62;
AV Production Company: NonamePro&#60;br /&#62;
Events: SMM</description>
		
		<excerpt>TO MAKE PEOPLE WANT THINGS,  BY MAKING THINGS PEOPLE WANT  NIKE BRINGS AN ON-DEMAND MOVING LASER PROJECTED POP-UP FOOTBALL PITCH TO COMMUNICATE BOOTS DESIGNED TO...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/3/115693/5690566/prt_1369588399.jpg" />

	</item>
		
	</channel>
</rss>