https://cargocollective.com Gareth Procter Studio Thu, 03 Apr 2014 09:42:16 +0000 https://cargocollective.com en https://cargocollective.com/garethprocterdesign/Tarocash-Summer-09 https://cargocollective.com/garethprocterdesign/following/garethprocterdesign/Tarocash-Summer-09 Thu, 03 Apr 2014 09:42:16 +0000 Gareth Procter Studio 5009585 Tarocash — Art direction<br /> The first campaign I did for Tarocash back in Summer 2009, Long summer shadows added some drama and set the scene, and a large format singer sewn look book brought it all to life.<br /> <img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 art 0.5_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 art 0.5_o.jpg" data-mid="26842760" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 art 1.jpg" width="452" height="600" width_o="452" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 art 1_o.jpg" data-mid="26842761" border="0" align="left" data-title="905 (452) — 452 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 art 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 art 2_o.jpg" data-mid="26842764" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 art 3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 art 3_o.jpg" data-mid="26842765" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 1_o.jpg" data-mid="26842767" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 2_o.jpg" data-mid="26842773" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 3_o.jpg" data-mid="26842779" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 4_o.jpg" data-mid="26842787" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 5_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 5_o.jpg" data-mid="26842797" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 6.jpg" width="514" height="600" width_o="514" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 6_o.jpg" data-mid="26842800" border="0" align="left" data-title="905 (514) — 514 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 7_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009585/Tarocash SS09 book 7_o.jpg" data-mid="26842803" border="0" align="left" data-title="905 — 905 × 600"/>Credits:<br /> Project completed at E2 Sydney<br /> Photography by Peter Brew Beven Tarocash — Art direction The first campaign I did for Tarocash back in Summer 2009, Long summer shadows added some drama and set the scene, and a large format s... https://cargocollective.com/garethprocterdesign/Tarocash https://cargocollective.com/garethprocterdesign/following/garethprocterdesign/Tarocash Thu, 03 Apr 2014 09:42:15 +0000 Gareth Procter Studio 5009138 Tarocash — Brand identity<br /> <br /> Tarocash is a prominent mens fashion retailer with over 1000 stores across Australia and New Zealand. The disappearance of the traditional high street and a move towards 'high-end' shopping centres meant that Tarocash needed to reposition themselves in the market.<br /> <br /> Sophisticated typography, a masculine monochromatic palette and a laddish tone of voice helped them to appeal to their new target market. The new brand was applied to all applications, including store environments, seasonal campaigns (2009 – 2011), look-books, point of sale and even a new website.<br /> <img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash shop_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash shop_o.jpg" data-mid="26841045" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash store_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash store_o.jpg" data-mid="26841056" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash stationery_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash stationery_o.jpg" data-mid="26841050" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash bags_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash bags_o.jpg" data-mid="26840828" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash jeans label_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash jeans label_o.jpg" data-mid="26841022" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash shirt tag_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash shirt tag_o.jpg" data-mid="26841037" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash tag_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash tag_o.jpg" data-mid="26841070" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash-web-2_905.gif" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash-web-2_o.gif" data-mid="26841669" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash art direction 1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash art direction 1_o.jpg" data-mid="26841930" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash art direction 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash art direction 2_o.jpg" data-mid="26841934" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash art direction 3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5009138/Tarocash art direction 3_o.jpg" data-mid="26841940" border="0" align="left" data-title="905 — 905 × 600"/>Credits:<br /> Project completed at E2 Sydney Tarocash — Brand identity Tarocash is a prominent mens fashion retailer with over 1000 stores across Australia and New Zealand. The disappearance of the t... https://cargocollective.com/garethprocterdesign/Citizens-Advice-Bureau https://cargocollective.com/garethprocterdesign/following/garethprocterdesign/Citizens-Advice-Bureau Sat, 04 May 2013 20:07:47 +0000 Gareth Procter Studio 5547680 Citizens Advice Bureau — Brand identity<br /> <br /> This proposed brand refresh was designed to modernise the current identity and build upon the recognition inherent in the brand, one that 97% of people in the UK recognise and 76% of people trust. This concept creates a circle of trust for the cab, a symbol that is iconic, inclusive, flexible and most importantly positive.<br /> <img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh_o.jpg" data-mid="29896370" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh2_o.jpg" data-mid="29896373" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh3_o.jpg" data-mid="29896376" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh new_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh new_o.jpg" data-mid="29896800" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh5_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh5_o.jpg" data-mid="29896380" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh6_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh6_o.jpg" data-mid="29896381" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh7_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh7_o.jpg" data-mid="29896382" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh8_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh8_o.jpg" data-mid="29896383" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh9_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh9_o.jpg" data-mid="29896384" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh new2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh new2_o.jpg" data-mid="29896801" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh11_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh11_o.jpg" data-mid="29896387" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh12_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh12_o.jpg" data-mid="29896388" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh13_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh13_o.jpg" data-mid="29896389" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh14_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5547680/CAB_Brand refresh14_o.jpg" data-mid="29896390" border="0" align="left" data-title="905 — 905 × 600"/>The project didn't go ahead, but I'm proud of it anyway. Credits: Designed at Philosophy Design, created in partnership with Andrew Hearne. Citizens Advice Bureau — Brand identity This proposed brand refresh was designed to modernise the current identity and build upon the recognition inherent in the b... https://cargocollective.com/garethprocterdesign/Carmel-Gate https://cargocollective.com/garethprocterdesign/following/garethprocterdesign/Carmel-Gate Tue, 05 Mar 2013 22:01:23 +0000 Gareth Procter Studio 5052004 Carmel Gate — Brand identity & property marketing<br /> <br /> Carmel Gate is a luxurious development of 27 refurbished apartments, courtyard mews houses and five, seven bedroom villa's. All located in and around the building of a former Carmelite Monastery in Temple Fortune, North West London. The logo represents both the cloistered courtyard at the heart of the development, and it's location in one of London's leafy garden suburbs. Applications included development brand, private view invitation, local and international advertising, brochures, merchandising and website. <br /> <img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate-19_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate-19_o.jpg" data-mid="41272440" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate-19_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate2_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate2_o.jpg" data-mid="41272202" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate2_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate3_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate3_o.jpg" data-mid="41272208" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate3_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate4_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate4_o.jpg" data-mid="41272210" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate4_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate5_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate5_o.jpg" data-mid="41272212" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate5_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate6_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate6_o.jpg" data-mid="41272213" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate6_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate7_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate7_o.jpg" data-mid="41272215" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate7_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate8_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate8_o.jpg" data-mid="41272217" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate8_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate9_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate9_o.jpg" data-mid="41272225" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate9_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate11_905.gif" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate11_o.gif" data-mid="41272763" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate10_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate10_o.jpg" data-mid="41272229" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/5052004/Gareth-Procter-Studio-Carmel-Gate10_o.jpg" />Credits:<br /> Project completed at Philosophy Design Carmel Gate — Brand identity & property marketing Carmel Gate is a luxurious development of 27 refurbished apartments, courtyard mews houses and five, seven b... https://cargocollective.com/garethprocterdesign/The-Swan-Hotel https://cargocollective.com/garethprocterdesign/following/garethprocterdesign/The-Swan-Hotel Sun, 24 Feb 2013 16:58:39 +0000 Gareth Procter Studio 4087942 The Swan Hotel — Brand identity<br /> <br /> The Swan is a public house and hotel in rural Essex. Under new management after years of neglect it was decided that the old bird needed a new lease of life. I created a simple new identity from a monogram which doubles as a swan, and coupled this with a neutral palette and a friendly tone of voice, to create a startlingly simple yet elegant solution.<br /> <img src="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel_o.jpg" data-mid="41260410" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel2_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel2_o.jpg" data-mid="41260412" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel2_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel3_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel3_o.jpg" data-mid="41260416" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel3_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel4_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel4_o.jpg" data-mid="41260420" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel4_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel5_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel5_o.jpg" data-mid="41260421" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel5_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel6_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel6_o.jpg" data-mid="41260424" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel6_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel7_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel7_o.jpg" data-mid="41260426" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel7_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel8_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel8_o.jpg" data-mid="41260427" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel8_o.jpg" /><img src="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel9_905.jpg" width="905" height="600" width_o="1810" height_o="1200" src_o="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel9_o.jpg" data-mid="41260428" border="0" align="left" data-title="905 — 905 × 600"data-hi-res="https://payload.cargocollective.com/1/0/3406/4087942/Gareth-Procter-Studio-The-Swan-Hotel9_o.jpg" />Credits:<br /> Gareth Procter Studio The Swan Hotel — Brand identity The Swan is a public house and hotel in rural Essex. Under new management after years of neglect it was decided that the old bird n... https://cargocollective.com/garethprocterdesign/10-Magazine https://cargocollective.com/garethprocterdesign/following/garethprocterdesign/10-Magazine Tue, 06 Nov 2012 22:44:20 +0000 Gareth Procter Studio 4390344 Table4Ten — Editorial design<br /> Table 4 Ten raises money for the Prostate Cancer foundation of Australia. Once a year 50 top restaurants in each city of Australia host a table for 10 people. The aim — to raise money and awareness through conversation about prostate cancer, and what better way to start a conversation than over dinner? <br /> <br /> I designed this annual review in magazine format to mirror the style of the event. It profiles and showcases all of the hard work that goes into creating an event on this scale, and doubles up as a profile for the sponsors and restaurants involved. It's also become a where-to guide to eating-out at the finest restaurants in Australia.<br /> <img src="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine Closed_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine Closed_o.jpg" data-mid="23377059" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine cover open 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine cover open 2_o.jpg" data-mid="23377063" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine cover open_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine cover open_o.jpg" data-mid="23377066" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread 1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread 1_o.jpg" data-mid="23377073" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread 2_o.jpg" data-mid="23377076" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread 3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread 3_o.jpg" data-mid="23377081" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread 4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread 4_o.jpg" data-mid="23377084" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread detail_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread detail_o.jpg" data-mid="23377362" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread 5_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread 5_o.jpg" data-mid="23377356" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread detail 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4390344/10 Magazine spread detail 2_o.jpg" data-mid="23377359" border="0" align="left" data-title="905 — 905 × 600"/><br /> Credits:<br /> Gareth Procter Studio Table4Ten — Editorial design Table 4 Ten raises money for the Prostate Cancer foundation of Australia. Once a year 50 top restaurants in each city of Australia host ... https://cargocollective.com/garethprocterdesign/BT-Financial-Group https://cargocollective.com/garethprocterdesign/following/garethprocterdesign/BT-Financial-Group Sun, 14 Oct 2012 18:28:47 +0000 Gareth Procter Studio 4253846 BT Financial Group — Internal brand engagement campaign<br /> <br /> An interesting scientific reference created the starting point for a celebration of difference for Australia’s largest financial institution. This campaign was designed to engage over 4000 members of staff, across 12 companies in all 4 states of Australia, about the small but very important differences between the group's individual brands.<br /> <img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_concept_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_concept_o.jpg" data-mid="22426696" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_concept5_905.jpg" width="905" height="434" width_o="905" height_o="434" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_concept5_o.jpg" data-mid="22427419" border="0" align="left" data-title="905 — 905 × 434"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_concept7_905.jpg" width="905" height="434" width_o="905" height_o="434" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_concept7_o.jpg" data-mid="22427425" border="0" align="left" data-title="905 — 905 × 434"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_concept8_905.jpg" width="905" height="434" width_o="905" height_o="434" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_concept8_o.jpg" data-mid="22427428" border="0" align="left" data-title="905 — 905 × 434"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book1_o.jpg" data-mid="22427828" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book2_o.jpg" data-mid="22427833" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book3_o.jpg" data-mid="22427836" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book4_o.jpg" data-mid="22427838" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book5_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book5_o.jpg" data-mid="22427841" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book7_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book7_o.jpg" data-mid="22427850" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book6_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book6_o.jpg" data-mid="22427846" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book8_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book8_o.jpg" data-mid="22427852" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book9_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_book9_o.jpg" data-mid="22427855" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space_o.jpg" data-mid="22427920" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space2_o.jpg" data-mid="22427923" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space3_o.jpg" data-mid="22427925" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space4_o.jpg" data-mid="22427929" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space5_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space5_o.jpg" data-mid="22427933" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space6_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space6_o.jpg" data-mid="22427936" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space8_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4253846/BTFG_space8_o.jpg" data-mid="22428069" border="0" align="left" data-title="905 — 905 × 600"/><br /> Credits:<br /> Project completed at E2 Sydney<br /> BT Financial Group — Internal brand engagement campaign An interesting scientific reference created the starting point for a celebration of difference for A... https://cargocollective.com/garethprocterdesign/InterQuest-Group https://cargocollective.com/garethprocterdesign/following/garethprocterdesign/InterQuest-Group Mon, 08 Oct 2012 17:08:51 +0000 Gareth Procter Studio 4217741 Interquest Group — Brand identity<br /> This rebrand for a group of specialist IT recruitment companies created a new brand architecture that aligned several specialist divisions under the endorsement of a distinctive master brand. The new identity helped distinguish the group within the market whilst also strengthening the recognition of the smaller companies.<br /> <img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest 1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest 1_o.jpg" data-mid="22214073" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest 2_o.jpg" data-mid="22214077" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest 3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest 3_o.jpg" data-mid="22214088" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest 4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest 4_o.jpg" data-mid="22214096" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest illustration 1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest illustration 1_o.jpg" data-mid="22214144" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest illustration 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest illustration 2_o.jpg" data-mid="22214147" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest illustration 3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest illustration 3_o.jpg" data-mid="22214150" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest annual report 1_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest annual report 1_o.jpg" data-mid="22214101" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest annual report 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest annual report 2_o.jpg" data-mid="22214108" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest annual report 3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest annual report 3_o.jpg" data-mid="22214115" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest annual report 4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest annual report 4_o.jpg" data-mid="22214123" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest annual report 5_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest annual report 5_o.jpg" data-mid="22214130" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest brochure_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest brochure_o.jpg" data-mid="22214137" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest stands_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest stands_o.jpg" data-mid="22214158" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest web_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest web_o.jpg" data-mid="22214170" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest stationery_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest stationery_o.jpg" data-mid="22214166" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest group cards_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest group cards_o.jpg" data-mid="22214141" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4217741/Interquest sub brands_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4217741/Interquest sub brands_o.jpg" data-mid="22214169" border="0" align="left" data-title="905 — 905 × 600"/>Credits:<br /> Project completed at Emperor Design Interquest Group — Brand identity This rebrand for a group of specialist IT recruitment companies created a new brand architecture that aligned several specialist d... https://cargocollective.com/garethprocterdesign/Marks-and-symbols https://cargocollective.com/garethprocterdesign/following/garethprocterdesign/Marks-and-symbols Sat, 15 Sep 2012 20:04:10 +0000 Gareth Procter Studio 4088030 Marks & symbols — Brand identity<br /> <br /> A selection of logo's and symbols that I have created over the years. In the following order: <br /> South Kensington Estate – A large property estate and management fund. Elephant Capital – An Indian investment bank that specialised in nurturing small businesses into maturity. The Swan – a pub and hotel in Essex. Adorn Upholstery – a boutique furniture restoration company. Avorez – a fabric distribution company. Bath Spa University – a university in England's oldest city. Big Fish – An internet trading company. Chantal & Gareth – A monogram created for a special day.<br /> <br /> <img src="https://payload.cargocollective.com/1/0/3406/4088030/SKE_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4088030/SKE_o.jpg" data-mid="22645550" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4088030/Elephant Capital_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4088030/Elephant Capital_o.jpg" data-mid="22425600" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4088030/The Swan_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4088030/The Swan_o.jpg" data-mid="22425602" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4088030/Adorn upholstery_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4088030/Adorn upholstery_o.jpg" data-mid="22425611" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4088030/Avorez_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4088030/Avorez_o.jpg" data-mid="22425613" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4088030/Bath Spa University_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4088030/Bath Spa University_o.jpg" data-mid="22425616" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4088030/Big Fish_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4088030/Big Fish_o.jpg" data-mid="22425618" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4088030/C-G_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4088030/C-G_o.jpg" data-mid="22425621" border="0" align="left" data-title="905 — 905 × 600"/> Marks & symbols — Brand identity A selection of logo's and symbols that I have created over the years. In the following order: South Kensington Estate – A large pr... https://cargocollective.com/garethprocterdesign/Bath-Spa-University https://cargocollective.com/garethprocterdesign/following/garethprocterdesign/Bath-Spa-University Sat, 15 Sep 2012 19:25:22 +0000 Gareth Procter Studio 4087915 Bath Spa University — Brand identity<br /> <br /> To create the new Bath Spa University logo I designed a bespoke typeface in two weights called Bath Spa New Roman. It's inspired by the beautiful v-incised traditional street signage so distinctive to the city of Bath, it mirrors the way that the letterforms are defined by light and shadow alone, altering the characters and fragmenting their form.<br /> <img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa logo_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa logo_o.jpg" data-mid="21701443" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa logo 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa logo 2_o.jpg" data-mid="21701437" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa inspiration 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa inspiration 2_o.jpg" data-mid="25642151" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa typography_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa typography_o.jpg" data-mid="21701477" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Font_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Font_o.jpg" data-mid="21701417" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa T-shirt_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa T-shirt_o.jpg" data-mid="21701471" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa guidelines_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa guidelines_o.jpg" data-mid="21701427" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Course Brochures_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Course Brochures_o.jpg" data-mid="21701412" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Schools brochures_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Schools brochures_o.jpg" data-mid="21701452" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa stationery_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa stationery_o.jpg" data-mid="21701467" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa sigange_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa sigange_o.jpg" data-mid="21701460" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Wayfinding 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Wayfinding 2_o.jpg" data-mid="21701483" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Icons_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Icons_o.jpg" data-mid="21701431" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa badges_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa badges_o.jpg" data-mid="23141657" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Brand book_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa Brand book_o.jpg" data-mid="23141659" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa spread brand book 2_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa spread brand book 2_o.jpg" data-mid="23235519" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa spread brand book 3_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa spread brand book 3_o.jpg" data-mid="23235523" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa spread brand book 4_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa spread brand book 4_o.jpg" data-mid="23235526" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa spread brand book 5_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa spread brand book 5_o.jpg" data-mid="23235534" border="0" align="left" data-title="905 — 905 × 600"/><img src="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa spread brand book_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="https://payload.cargocollective.com/1/0/3406/4087915/Bath Spa spread brand book_o.jpg" data-mid="23235539" border="0" align="left" data-title="905 — 905 × 600"/><br /> Credits: <br /> Project completed at LloydNorthover.<br /> Font created in collaboration with Mark Caneso. Bath Spa University — Brand identity To create the new Bath Spa University logo I designed a bespoke typeface in two weights called Bath Spa New Roman. It's i...