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<channel>
	<title>Fernando Barbella</title>
	<link>https://cargocollective.com</link>
	<description>Fernando Barbella</description>
	<pubDate>Tue, 13 Aug 2019 12:25:51 +0000</pubDate>
	<generator>https://cargocollective.com</generator>
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	<item>
		<title>PEPSI - Pecsi</title>
				
		<link>https://cargocollective.com/ferbarbella/PEPSI-Pecsi</link>

		<comments>https://cargocollective.com/ferbarbella/following/ferbarbella/PEPSI-Pecsi</comments>

		<pubDate>Tue, 13 Aug 2019 12:25:51 +0000</pubDate>

		<dc:creator>Fernando Barbella</dc:creator>
		
		<category><![CDATA[bbdo, social, web, digital, integrated]]></category>

		<guid isPermaLink="false">2486310</guid>

		<description>PECSI - PEPSI&#60;br /&#62;
&#60;br /&#62;
Pepsi let us change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And a whole user generated Pecsipedia! And the result? Pecsi took off and people started asking for a Pecsi all over Argentina and abroad!&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/2486310/Board_Case_Pecsi_800.jpg" width="800" height="695" width_o="1571" height_o="1365" src_o="https://payload.cargocollective.com/1/5/181471/2486310/Board_Case_Pecsi_o.jpg" data-mid="33112713" border="0" align="left" data-title="800 — 800 × 695"data-hi-res="https://payload.cargocollective.com/1/5/181471/2486310/Board_Case_Pecsi_o.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/2486310/PECSIADAGE_800.jpg" width="800" height="900" width_o="859" height_o="967" src_o="https://payload.cargocollective.com/1/5/181471/2486310/PECSIADAGE_o.jpg" data-mid="33577093" border="0" align="left" data-title="800 — 800 × 900"data-hi-res="https://payload.cargocollective.com/1/5/181471/2486310/PECSIADAGE_o.jpg" /&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/2486310/noApplesPecsi_800.jpg" width="800" height="764" width_o="800" height_o="764" src_o="https://payload.cargocollective.com/1/5/181471/2486310/noApplesPecsi_o.jpg" data-mid="33577680" border="0" align="left" data-title="800 — 800 × 764"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/2486310/pecsipedia_web_800.jpg" width="800" height="679" width_o="850" height_o="722" src_o="https://payload.cargocollective.com/1/5/181471/2486310/pecsipedia_web_o.jpg" data-mid="33112745" border="0" align="left" data-title="800 — 800 × 679"data-hi-res="https://payload.cargocollective.com/1/5/181471/2486310/pecsipedia_web_o.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/2486310/Pecsipedia-1_800.jpg" width="800" height="552" width_o="1115" height_o="770" src_o="https://payload.cargocollective.com/1/5/181471/2486310/Pecsipedia-1_o.jpg" data-mid="33112752" border="0" align="left" data-title="800 — 800 × 552"data-hi-res="https://payload.cargocollective.com/1/5/181471/2486310/Pecsipedia-1_o.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/2486310/SEPARADOR.jpg" width="650" height="86" width_o="650" height_o="86" src_o="https://payload.cargocollective.com/1/5/181471/2486310/SEPARADOR_o.jpg" data-mid="36054190" border="0" align="left" data-title="800 (650) — 650 × 86"/&#62;</description>
		
		<excerpt>PECSI - PEPSI  Pepsi let us change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/5/181471/2486310/prt_1521396187.png" />

	</item>
		
		
	<item>
		<title>MICROSOFT Lumia - MS-DOS Mobile</title>
				
		<link>https://cargocollective.com/ferbarbella/MICROSOFT-Lumia-MS-DOS-Mobile</link>

		<comments>https://cargocollective.com/ferbarbella/following/ferbarbella/MICROSOFT-Lumia-MS-DOS-Mobile</comments>

		<pubDate>Tue, 13 Aug 2019 12:24:22 +0000</pubDate>

		<dc:creator>Fernando Barbella</dc:creator>
		
		<category><![CDATA[mobile, social, jwt]]></category>

		<guid isPermaLink="false">11232179</guid>

		<description>MS-DOS MOBILE - MICROSOFT&#60;br /&#62;
&#60;br /&#62;
In order to support and amplify the 2015 April’s Fool prank from Microsoft Lumia, the launch of a 100% mobile version of their very own MS-DOS, we crafted a very retro special gift for influencers and journalists to give them the chance to have the first try to this funny and innovative app. And we did it in the same way things used to work back in the days, of course…&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11232179/DOS_lumia_800.jpg" width="800" height="550" width_o="800" height_o="550" src_o="https://payload.cargocollective.com/1/5/181471/11232179/DOS_lumia_800.jpg" data-mid="60292248" border="0" align="left" data-title="800 — 800 × 550"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11232179/DOS_box_800.jpg" width="800" height="907" width_o="800" height_o="907" src_o="https://payload.cargocollective.com/1/5/181471/11232179/DOS_box_800.jpg" data-mid="60292251" border="0" align="left" data-title="800 — 800 × 907"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11232179/DOS_readme_800.jpg" width="800" height="681" width_o="800" height_o="681" src_o="https://payload.cargocollective.com/1/5/181471/11232179/DOS_readme_800.jpg" data-mid="60292260" border="0" align="left" data-title="800 — 800 × 681"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11232179/MashableDOS_800.jpg" width="800" height="1059" width_o="1039" height_o="1376" src_o="https://payload.cargocollective.com/1/5/181471/11232179/MashableDOS_1039.jpg" data-mid="66965698" border="0" align="left" data-title="800 — 800 × 1059"data-hi-res="https://payload.cargocollective.com/1/5/181471/11232179/MashableDOS_1039.jpg" /&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11232179/DOS_instagram_800.jpg" width="800" height="516" width_o="800" height_o="516" src_o="https://payload.cargocollective.com/1/5/181471/11232179/DOS_instagram_800.jpg" data-mid="60292263" border="0" align="left" data-title="800 — 800 × 516"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11232179/MS_DOS_blogger_800.jpg" width="800" height="839" width_o="800" height_o="839" src_o="https://payload.cargocollective.com/1/5/181471/11232179/MS_DOS_blogger_800.jpg" data-mid="60300231" border="0" align="left" data-title="800 — 800 × 839"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11232179/SEPARADOR_650_650_650.jpg" width="650" height="86" width_o="650" height_o="86" src_o="https://payload.cargocollective.com/1/5/181471/11232179/SEPARADOR_650_650_650.jpg" data-mid="60292277" border="0" align="left" data-title="800 (650) — 650 × 86"/&#62;</description>
		
		<excerpt>MS-DOS MOBILE - MICROSOFT  In order to support and amplify the 2015 April’s Fool prank from Microsoft Lumia, the launch of a 100% mobile version of their very own M...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/5/181471/11232179/prt_1521394756.png" />

	</item>
		
		
	<item>
		<title>SIGNS FROM THE NEAR FUTURE</title>
				
		<link>https://cargocollective.com/ferbarbella/SIGNS-FROM-THE-NEAR-FUTURE</link>

		<comments>https://cargocollective.com/ferbarbella/following/ferbarbella/SIGNS-FROM-THE-NEAR-FUTURE</comments>

		<pubDate>Wed, 02 Aug 2017 10:39:39 +0000</pubDate>

		<dc:creator>Fernando Barbella</dc:creator>
		
		<category><![CDATA[just for fun, personal]]></category>

		<guid isPermaLink="false">7878914</guid>

		<description>SIGNS FROM THE NEAR FUTURE&#60;br /&#62;
&#60;br /&#62;
Futurist predictions in technology can be exciting or downright scary. Here are some exercises on what we can expect to see in the near future on a daily basis. Machines and science that either enhance or replace activities and products near and dear to us. New materials, mashups between living organisms and nanotechnologies, improved capabilities for formerly "dumb" and inanimate things... We better get used to them.&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Signs_Reviews_800.jpg" width="800" height="1580" width_o="800" height_o="1580" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Signs_Reviews_o.jpg" data-mid="43368955" border="0" align="left" data-title="800 — 800 × 1580"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/SignsLogos2_800.jpg" width="800" height="816" width_o="800" height_o="816" src_o="https://payload.cargocollective.com/1/5/181471/7878914/SignsLogos2_o.jpg" data-mid="43129431" border="0" align="left" data-title="800 — 800 × 816"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_06_800.jpg" width="800" height="503" width_o="1500" height_o="944" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_06_o.jpg" data-mid="42406308" border="0" align="left" data-title="800 — 800 × 503"data-hi-res="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_06_o.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_09_2_800.jpg" width="800" height="543" width_o="800" height_o="543" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_09_2_o.jpg" data-mid="42543192" border="0" align="left" data-title="800 — 800 × 543"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_05-2_800.jpg" width="800" height="564" width_o="800" height_o="564" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_05-2_o.jpg" data-mid="42400213" border="0" align="left" data-title="800 — 800 × 564"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_02_2_800.jpg" width="800" height="495" width_o="800" height_o="495" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_02_2_o.jpg" data-mid="42796239" border="0" align="left" data-title="800 — 800 × 495"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_03-2_800.jpg" width="800" height="561" width_o="800" height_o="561" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_03-2_o.jpg" data-mid="42400223" border="0" align="left" data-title="800 — 800 × 561"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_01-2_800.jpg" width="800" height="462" width_o="800" height_o="462" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_01-2_o.jpg" data-mid="42400229" border="0" align="left" data-title="800 — 800 × 462"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_04-2_800.jpg" width="800" height="547" width_o="800" height_o="547" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_04-2_o.jpg" data-mid="42400234" border="0" align="left" data-title="800 — 800 × 547"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_14_2_800.jpg" width="800" height="533" width_o="800" height_o="533" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_14_2_o.jpg" data-mid="42808389" border="0" align="left" data-title="800 — 800 × 533"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_07_2_800.jpg" width="800" height="500" width_o="800" height_o="500" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_07_2_o.jpg" data-mid="42406321" border="0" align="left" data-title="800 — 800 × 500"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_08_2_800.jpg" width="800" height="503" width_o="800" height_o="503" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_08_2_o.jpg" data-mid="42439908" border="0" align="left" data-title="800 — 800 × 503"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_10_2_800.jpg" width="800" height="476" width_o="800" height_o="476" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_10_2_o.jpg" data-mid="42558883" border="0" align="left" data-title="800 — 800 × 476"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_11_2_800.jpg" width="800" height="543" width_o="800" height_o="543" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_11_2_o.jpg" data-mid="42566711" border="0" align="left" data-title="800 — 800 × 543"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_12_2_800.jpg" width="800" height="526" width_o="800" height_o="526" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_12_2_o.jpg" data-mid="42610639" border="0" align="left" data-title="800 — 800 × 526"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_13_2_800.jpg" width="800" height="524" width_o="800" height_o="524" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_13_2_o.jpg" data-mid="42617990" border="0" align="left" data-title="800 — 800 × 524"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_16_2_800.jpg" width="800" height="500" width_o="800" height_o="500" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_16_2_o.jpg" data-mid="43037366" border="0" align="left" data-title="800 — 800 × 500"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_17_2_800.jpg" width="800" height="500" width_o="800" height_o="500" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_17_2_o.jpg" data-mid="43037371" border="0" align="left" data-title="800 — 800 × 500"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_18_2_800.jpg" width="800" height="551" width_o="800" height_o="551" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_18_2_o.jpg" data-mid="43129594" border="0" align="left" data-title="800 — 800 × 551"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_19_2_800.jpg" width="800" height="537" width_o="800" height_o="537" src_o="https://payload.cargocollective.com/1/5/181471/7878914/Future_Warnings_19_2_o.jpg" data-mid="43129606" border="0" align="left" data-title="800 — 800 × 537"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/SOTNF_Book_800.jpg" width="800" height="519" width_o="3493" height_o="2270" src_o="https://payload.cargocollective.com/1/5/181471/7878914/SOTNF_Book_3493.jpg" data-mid="67664198" border="0" align="left" data-title="800 — 800 × 519"data-hi-res="https://payload.cargocollective.com/1/5/181471/7878914/SOTNF_Book_1600_c.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://www.blurb.co.uk/images/uploads2/catalog/001/635/275/8433816-a6362d1378909f73ec5ee60c7b54e6ac.jpg" alt="SIGNS FROM THE NEAR FUTURE" style="padding:0; margin:0; border:1px solid #a7a7a7; width:116px; vertical-align:middle;"/&#62;SIGNS FROM THE NEAR FUTUREFernando BarbellaBook Preview &#60;img src="https://www.blurb.co.uk/images/badge/photo-book.png" style="border:0; padding:0; margin:0;" alt="Signs From The Near Future"/&#62;  &#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/NewEditionOnlyPic_800.jpg" width="800" height="659" width_o="2634" height_o="2173" src_o="https://payload.cargocollective.com/1/5/181471/7878914/NewEditionOnlyPic_2634.jpg" data-mid="69378138" border="0" align="left" data-title="800 — 800 × 659"data-hi-res="https://payload.cargocollective.com/1/5/181471/7878914/NewEditionOnlyPic_1600_c.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/TopBookLaunch_800.jpg" width="800" height="452" width_o="2000" height_o="1132" src_o="https://payload.cargocollective.com/1/5/181471/7878914/TopBookLaunch_2000.jpg" data-mid="69378140" border="0" align="left" data-title="800 — 800 × 452"data-hi-res="https://payload.cargocollective.com/1/5/181471/7878914/TopBookLaunch_1600_c.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
 lang: en_US&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/7878914/SEPARADOR.jpg" width="650" height="86" width_o="650" height_o="86" src_o="https://payload.cargocollective.com/1/5/181471/7878914/SEPARADOR_o.jpg" data-mid="42400247" border="0" align="left" data-title="800 (650) — 650 × 86"/&#62;</description>
		
		<excerpt>SIGNS FROM THE NEAR FUTURE  Futurist predictions in technology can be exciting or downright scary. Here are some exercises on what we can expect to see in the near...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/5/181471/7878914/prt_1521395131.png" />

	</item>
		
		
	<item>
		<title>NESTLE KITKAT - Crossy Road for real</title>
				
		<link>https://cargocollective.com/ferbarbella/NESTLE-KITKAT-Crossy-Road-for-real</link>

		<comments>https://cargocollective.com/ferbarbella/following/ferbarbella/NESTLE-KITKAT-Crossy-Road-for-real</comments>

		<pubDate>Wed, 16 Nov 2016 23:10:30 +0000</pubDate>

		<dc:creator>Fernando Barbella</dc:creator>
		
		<category><![CDATA[branded content, jwt, gaming]]></category>

		<guid isPermaLink="false">11555547</guid>

		<description>CROSSY ROAD FOR REAL - KITKAT&#60;br /&#62;
&#60;br /&#62;
YouTube stars Miniminter and Tbjzl front the three-minute online film, in which they take turns trying to complete the live-action version of the app game while the other does his best to hamper his friend’s progress. We got not only a lot of fun by doing it, but a few million of views as well.&#60;br /&#62;
This piece of content made it into the YouTube Ads Leaderboard: Year-End 2016 in the 3rd place, competing against a lot of really good and super crafted TV ads. Not bad at all, isn't it?&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11555547/Screen-Shot-2017-02-02-at-11.02.39-PM_800.png" width="800" height="352" width_o="1272" height_o="560" src_o="https://payload.cargocollective.com/1/5/181471/11555547/Screen-Shot-2017-02-02-at-11.02.39-PM_1272.png" data-mid="66772539" border="0" align="left" data-title="800 — 800 × 352"data-hi-res="https://payload.cargocollective.com/1/5/181471/11555547/Screen-Shot-2017-02-02-at-11.02.39-PM_1250.png" /&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11555547/DSCF8145_800.jpg" width="800" height="525" width_o="800" height_o="525" src_o="https://payload.cargocollective.com/1/5/181471/11555547/DSCF8145_800.jpg" data-mid="61970375" border="0" align="left" data-title="800 — 800 × 525"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11555547/DSCF8249_800.jpg" width="800" height="461" width_o="800" height_o="461" src_o="https://payload.cargocollective.com/1/5/181471/11555547/DSCF8249_800.jpg" data-mid="61970377" border="0" align="left" data-title="800 — 800 × 461"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11555547/DSCF8327_800.jpg" width="800" height="476" width_o="800" height_o="476" src_o="https://payload.cargocollective.com/1/5/181471/11555547/DSCF8327_800.jpg" data-mid="61970379" border="0" align="left" data-title="800 — 800 × 476"/&#62;&#60;br /&#62;
&#60;br /&#62;
CROSSY ROAD (FOR REAL!!!): https://t.co/HZ1FvC6rMR via @YouTube— Wedgeman Simon SDMN (@miniminter) May 6, 2016&#60;br /&#62;
 lang: en_US&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/11555547/SEPARADOR_650_650.jpg" width="650" height="86" width_o="650" height_o="86" src_o="https://payload.cargocollective.com/1/5/181471/11555547/SEPARADOR_650_650.jpg" data-mid="61970470" border="0" align="left" data-title="800 (650) — 650 × 86"/&#62;</description>
		
		<excerpt>CROSSY ROAD FOR REAL - KITKAT  YouTube stars Miniminter and Tbjzl front the three-minute online film, in which they take turns trying to complete the live-action...</excerpt>

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		<media:thumbnail url="https://payload.cargocollective.com/1/5/181471/11555547/prt_1521384843.png" />

	</item>
		
		
	<item>
		<title>AUDI sponsorship - Mind Race</title>
				
		<link>https://cargocollective.com/ferbarbella/AUDI-sponsorship-Mind-Race</link>

		<comments>https://cargocollective.com/ferbarbella/following/ferbarbella/AUDI-sponsorship-Mind-Race</comments>

		<pubDate>Wed, 04 Dec 2013 00:39:40 +0000</pubDate>

		<dc:creator>Fernando Barbella</dc:creator>
		
		<category><![CDATA[phygital, gaming, ddb]]></category>

		<guid isPermaLink="false">6857284</guid>

		<description>THE MIND RACE - AUDI&#60;br /&#62;
&#60;br /&#62;
As its Premium Partner, Audi handed out new cars to the FC Barcelona squad for the 2013/14 season. Before the handover, the football players took part in an activity that called on them to use their minds The Audi Mind Race is a technological challenge, which features miniature Audi R18 e-tron quattro cars which the players moved through their own mind, as the energy generated by the players' brains powered the vehicles. The track features a  real time mapping animation that follows the cars performances. The activity, which is part of the Audi Attitudes social initiative, also involved 24 girls and boys aged between 8 and 10 who won a draw held amongst members and their children. After three rounds, the fastest "drivers" fought out the final.&#60;br /&#62;
Partners: 20Húngaros + Scacs, Bungalow, Maya Benainous&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6857284/AudiMindRaceFlow_800.jpg" width="799" height="221" width_o="799" height_o="221" src_o="https://payload.cargocollective.com/1/5/181471/6857284/AudiMindRaceFlow_o.jpg" data-mid="37284600" border="0" align="left" data-title="800 (799) — 799 × 221"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6857284/PressAudiMind_800.jpg" width="800" height="916" width_o="800" height_o="916" src_o="https://payload.cargocollective.com/1/5/181471/6857284/PressAudiMind_o.jpg" data-mid="37258270" border="0" align="left" data-title="800 — 800 × 916"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6857284/MindRaceBoard2_800.jpg" width="800" height="2450" width_o="800" height_o="2450" src_o="https://payload.cargocollective.com/1/5/181471/6857284/MindRaceBoard2_o.jpg" data-mid="37026595" border="0" align="left" data-title="800 — 800 × 2450"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6857284/MindRaceBoard3_800.jpg" width="800" height="1059" width_o="800" height_o="1059" src_o="https://payload.cargocollective.com/1/5/181471/6857284/MindRaceBoard3_o.jpg" data-mid="37039699" border="0" align="left" data-title="800 — 800 × 1059"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6857284/MindRaceBoard4_800.jpg" width="800" height="702" width_o="800" height_o="702" src_o="https://payload.cargocollective.com/1/5/181471/6857284/MindRaceBoard4_o.jpg" data-mid="37057865" border="0" align="left" data-title="800 — 800 × 702"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6857284/MindRaceBoard6_800.jpg" width="800" height="947" width_o="800" height_o="947" src_o="https://payload.cargocollective.com/1/5/181471/6857284/MindRaceBoard6_o.jpg" data-mid="37316259" border="0" align="left" data-title="800 — 800 × 947"/&#62;&#60;br /&#62;
 lang: en_US&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6857284/SEPARADOR.jpg" width="650" height="86" width_o="650" height_o="86" src_o="https://payload.cargocollective.com/1/5/181471/6857284/SEPARADOR_o.jpg" data-mid="37019280" border="0" align="left" data-title="800 (650) — 650 × 86"/&#62;</description>
		
		<excerpt>THE MIND RACE - AUDI  As its Premium Partner, Audi handed out new cars to the FC Barcelona squad for the 2013/14 season. Before the handover, the football players...</excerpt>

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		<media:thumbnail url="https://payload.cargocollective.com/1/5/181471/6857284/prt_1521381613.png" />

	</item>
		
		
	<item>
		<title>GATORADE - Day vs Night Challenge</title>
				
		<link>https://cargocollective.com/ferbarbella/GATORADE-Day-vs-Night-Challenge</link>

		<comments>https://cargocollective.com/ferbarbella/following/ferbarbella/GATORADE-Day-vs-Night-Challenge</comments>

		<pubDate>Tue, 06 Aug 2013 14:19:36 +0000</pubDate>

		<dc:creator>Fernando Barbella</dc:creator>
		
		<category><![CDATA[social, web, phygital, bbdo, branded content]]></category>

		<guid isPermaLink="false">6118307</guid>

		<description>DAY VS NIGHT CHALLENGE - GATORADE&#60;br /&#62;
&#60;br /&#62;
Running has become a national phenomenon in Argentina with 5 out of 10 people running twice a week. Training is becoming professionalized. Gatorade wanted to connect in a relevant way. A simple insight was needed. An observation was the big spark: some people prefer to run during the day, some at night. Further investigation revealed that runners have a strong connection with his or her own “light”: day or night is not the same. It’s part of their DNA as runners. We wanted runners to be part of the Gatorade community both as consumers and as spokespeople.&#60;br /&#62;
We introduced the Day and Night flavours and the Day vs Night challenge: two sides of the same coin. The Challenge: Santiago Amigo (Buenos Aires) and Takuma Takei (Tokyo); facing off in a race at the same moment in time. One running during the day the other at night. Via a digital platform people could support them. Thousands of runners responded sharing feelings and views on day and night running, and turned to Gatorade day and night flavours while training. The Day and Night insight was transformed into a product and a content platform to be consumed, lived and amplified.&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6118307/Gato001_800.jpg" width="800" height="406" width_o="800" height_o="406" src_o="https://payload.cargocollective.com/1/5/181471/6118307/Gato001_o.jpg" data-mid="37353303" border="0" align="left" data-title="800 — 800 × 406"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6118307/Gato003_800.jpg" width="710" height="1022" width_o="710" height_o="1022" src_o="https://payload.cargocollective.com/1/5/181471/6118307/Gato003_o.jpg" data-mid="37353317" border="0" align="left" data-title="800 (710) — 710 × 1022"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6118307/Gato004_800.jpg" width="800" height="289" width_o="800" height_o="289" src_o="https://payload.cargocollective.com/1/5/181471/6118307/Gato004_o.jpg" data-mid="37353320" border="0" align="left" data-title="800 — 800 × 289"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6118307/Gato002_800.jpg" width="800" height="246" width_o="800" height_o="246" src_o="https://payload.cargocollective.com/1/5/181471/6118307/Gato002_o.jpg" data-mid="37353325" border="0" align="left" data-title="800 — 800 × 246"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6118307/GatoradeBoard_800.jpeg" width="800" height="565" width_o="2048" height_o="1448" src_o="https://payload.cargocollective.com/1/5/181471/6118307/GatoradeBoard_o.jpeg" data-mid="33113705" border="0" align="left" data-title="800 — 800 × 565"data-hi-res="https://payload.cargocollective.com/1/5/181471/6118307/GatoradeBoard_o.jpeg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6118307/-Night_800.JPG" width="800" height="400" width_o="1247" height_o="624" src_o="https://payload.cargocollective.com/1/5/181471/6118307/-Night_o.JPG" data-mid="33113713" border="0" align="left" data-title="800 — 800 × 400"data-hi-res="https://payload.cargocollective.com/1/5/181471/6118307/-Night_o.JPG" /&#62;&#60;br /&#62;
 lang: en_US&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6118307/SEPARADOR.jpg" width="650" height="86" width_o="650" height_o="86" src_o="https://payload.cargocollective.com/1/5/181471/6118307/SEPARADOR_o.jpg" data-mid="36054373" border="0" align="left" data-title="800 (650) — 650 × 86"/&#62;</description>
		
		<excerpt>DAY VS NIGHT CHALLENGE - GATORADE  Running has become a national phenomenon in Argentina with 5 out of 10 people running twice a week. Training is becoming...</excerpt>

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		<media:thumbnail url="https://payload.cargocollective.com/1/5/181471/6118307/prt_1521386498.png" />

	</item>
		
		
	<item>
		<title>AUDI Start-Stop app</title>
				
		<link>https://cargocollective.com/ferbarbella/AUDI-Start-Stop-app</link>

		<comments>https://cargocollective.com/ferbarbella/following/ferbarbella/AUDI-Start-Stop-app</comments>

		<pubDate>Tue, 06 Aug 2013 11:12:22 +0000</pubDate>

		<dc:creator>Fernando Barbella</dc:creator>
		
		<category><![CDATA[mobile, digital, brand utility, ddb]]></category>

		<guid isPermaLink="false">6117461</guid>

		<description>START-STOP - AUDI&#60;br /&#62;
&#60;br /&#62;
Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, we’ve created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts. So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117461/GooglePlayReviewsAudi_800_800.jpg" width="729" height="335" width_o="729" height_o="335" src_o="https://payload.cargocollective.com/1/5/181471/6117461/GooglePlayReviewsAudi_800_o.jpg" data-mid="35886203" border="0" align="left" data-title="800 (729) — 729 × 335"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117461/StartStopAppPress_800.jpg" width="800" height="800" width_o="800" height_o="800" src_o="https://payload.cargocollective.com/1/5/181471/6117461/StartStopAppPress_o.jpg" data-mid="33520860" border="0" align="left" data-title="800 — 800 × 800"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117461/Start-Stop_700_800.png" width="700" height="405" width_o="700" height_o="405" src_o="https://payload.cargocollective.com/1/5/181471/6117461/Start-Stop_700_o.png" data-mid="33108554" border="0" align="left" data-title="800 (700) — 700 × 405"/&#62;&#60;br /&#62;
 lang: en_US&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117461/SEPARADOR.jpg" width="650" height="86" width_o="650" height_o="86" src_o="https://payload.cargocollective.com/1/5/181471/6117461/SEPARADOR_o.jpg" data-mid="36053678" border="0" align="left" data-title="800 (650) — 650 × 86"/&#62;</description>
		
		<excerpt>START-STOP - AUDI  Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, we’ve c...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/5/181471/6117461/prt_1521381647.png" />

	</item>
		
		
	<item>
		<title>AUDI sponsorship - The mark of the Classic</title>
				
		<link>https://cargocollective.com/ferbarbella/AUDI-sponsorship-The-mark-of-the-Classic</link>

		<comments>https://cargocollective.com/ferbarbella/following/ferbarbella/AUDI-sponsorship-The-mark-of-the-Classic</comments>

		<pubDate>Tue, 06 Aug 2013 11:08:18 +0000</pubDate>

		<dc:creator>Fernando Barbella</dc:creator>
		
		<category><![CDATA[ddb, social, video, print, TV, integrated, branded content]]></category>

		<guid isPermaLink="false">6117434</guid>

		<description>THE MARK OF THE CLASSIC - AUDI&#60;br /&#62;
&#60;br /&#62;
On December 10th, the Spanish Derbi a.k.a. "El Clásico" took place at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and a TV spot showing both football and car fans how they did it. Two passions, two players and a challenge...&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117434/ClasicoPress_800.jpg" width="800" height="535" width_o="800" height_o="535" src_o="https://payload.cargocollective.com/1/5/181471/6117434/ClasicoPress_o.jpg" data-mid="33522547" border="0" align="left" data-title="800 — 800 × 535"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117434/audi_madridbarcelona_print_800.jpg" width="800" height="1185" width_o="1080" height_o="1600" src_o="https://payload.cargocollective.com/1/5/181471/6117434/audi_madridbarcelona_print_o.jpg" data-mid="33108391" border="0" align="left" data-title="800 — 800 × 1185"data-hi-res="https://payload.cargocollective.com/1/5/181471/6117434/audi_madridbarcelona_print_o.jpg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117434/miniBoardHuella_800.jpg" width="755" height="661" width_o="755" height_o="661" src_o="https://payload.cargocollective.com/1/5/181471/6117434/miniBoardHuella_o.jpg" data-mid="36280339" border="0" align="left" data-title="800 (755) — 755 × 661"/&#62;&#60;br /&#62;
 lang: en_US&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117434/SEPARADOR.jpg" width="650" height="86" width_o="650" height_o="86" src_o="https://payload.cargocollective.com/1/5/181471/6117434/SEPARADOR_o.jpg" data-mid="36053718" border="0" align="left" data-title="800 (650) — 650 × 86"/&#62;</description>
		
		<excerpt>THE MARK OF THE CLASSIC - AUDI  On December 10th, the Spanish Derbi a.k.a. "El Clásico" took place at the Santiago Bernabéu Stadium, the long awaited match between R...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/5/181471/6117434/prt_1521381988.png" />

	</item>
		
		
	<item>
		<title>NIKE Running - 5 runners, 650,000 followers</title>
				
		<link>https://cargocollective.com/ferbarbella/NIKE-Running-5-runners-650-000-followers</link>

		<comments>https://cargocollective.com/ferbarbella/following/ferbarbella/NIKE-Running-5-runners-650-000-followers</comments>

		<pubDate>Tue, 06 Aug 2013 10:17:07 +0000</pubDate>

		<dc:creator>Fernando Barbella</dc:creator>
		
		<category><![CDATA[social, mobile, phygital, web, experiential, digital, bbdo]]></category>

		<guid isPermaLink="false">6117318</guid>

		<description>5 RUNNERS, 650,000 FOLLOWERS - NIKE&#60;br /&#62;
&#60;br /&#62;
The Nike Human Race is a massive event and it’s covered by all sorts of media across the world. So we decided to do something a little different, we’ve covered it live from inside the actual race with a mashup of voice + Twitter + Google Maps combined with real time broadcasting of all the information to a dedicated website and even directly into web banners on sporting portals.&#60;br /&#62;
We did this using an iPhone strapped to some celebrities' arms and an earphone, then simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published on the dedicated website, in their Twitter accounts, and banners on sports vertical portals and even news sites. All this was compiled with real time GPS data and overlayed on Google Maps in banners, websites and widgets.&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117318/Nikeflow_800.jpg" width="800" height="194" width_o="800" height_o="194" src_o="https://payload.cargocollective.com/1/5/181471/6117318/Nikeflow_o.jpg" data-mid="37331849" border="0" align="left" data-title="800 — 800 × 194"/&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117318/NikeHumanRace_Board_800.jpeg" width="800" height="532" width_o="1600" height_o="1065" src_o="https://payload.cargocollective.com/1/5/181471/6117318/NikeHumanRace_Board_o.jpeg" data-mid="33107556" border="0" align="left" data-title="800 — 800 × 532"data-hi-res="https://payload.cargocollective.com/1/5/181471/6117318/NikeHumanRace_Board_o.jpeg" /&#62;&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117318/mapaRace_800.jpg" width="800" height="1386" width_o="800" height_o="1386" src_o="https://payload.cargocollective.com/1/5/181471/6117318/mapaRace_o.jpg" data-mid="33108271" border="0" align="left" data-title="800 — 800 × 1386"/&#62;&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117318/noApplesNike_800.jpg" width="800" height="764" width_o="800" height_o="764" src_o="https://payload.cargocollective.com/1/5/181471/6117318/noApplesNike_o.jpg" data-mid="33577628" border="0" align="left" data-title="800 — 800 × 764"/&#62;&#60;br /&#62;
 lang: en_US&#60;br /&#62;
&#60;br /&#62;
&#60;br /&#62;
&#60;img src="https://payload.cargocollective.com/1/5/181471/6117318/SEPARADOR.jpg" width="650" height="86" width_o="650" height_o="86" src_o="https://payload.cargocollective.com/1/5/181471/6117318/SEPARADOR_o.jpg" data-mid="36054056" border="0" align="left" data-title="800 (650) — 650 × 86"/&#62;</description>
		
		<excerpt>5 RUNNERS, 650,000 FOLLOWERS - NIKE  The Nike Human Race is a massive event and it’s covered by all sorts of media across the world. So we decided to do something a ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="https://payload.cargocollective.com/1/5/181471/6117318/prt_1521380412.png" />

	</item>
		
		
	<item>
		<title>NIKE AIR - Air Live Show</title>
				
		<link>https://cargocollective.com/ferbarbella/NIKE-AIR-Air-Live-Show</link>

		<comments>https://cargocollective.com/ferbarbella/following/ferbarbella/NIKE-AIR-Air-Live-Show</comments>

		<pubDate>Tue, 20 Dec 2011 19:23:35 +0000</pubDate>

		<dc:creator>Fernando Barbella</dc:creator>
		
		<category><![CDATA[bbdo, social, gaming, phygital, experiential, web, digital]]></category>

		<guid isPermaLink="false">2486104</guid>

		<description>NIKE AIR LIVE SHOW&#60;br /&#62;
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The objective was to do something different for the launching of new Nike Air Max in Argentina. So this idea sprang up, mixing online and offline worlds at the same time in a unique racing experience. The Nike Air Live Show consisted in an magnetic platform that allowed Air Max shoes to float 1.6 inches from the surface while, at the same time, a mechanism received the sign from the web that made the shoes move forward. The user could watch the race online and live with video streaming. So the levitating shoes show was live both at your computer and at the Nike Store in Buenos Aires. RESULTS: 100,000 visits in 30 days, 19.000 races. Participants air moved the Air Max 41 km (almost a complete marathon)&#60;br /&#62;
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&#60;img src="https://payload.cargocollective.com/1/5/181471/2486104/NikeAIR_fotos_800.jpg" width="800" height="1469" width_o="800" height_o="1469" src_o="https://payload.cargocollective.com/1/5/181471/2486104/NikeAIR_fotos_o.jpg" data-mid="36548549" border="0" align="left" data-title="800 — 800 × 1469"/&#62;&#60;br /&#62;
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&#60;img src="https://payload.cargocollective.com/1/5/181471/2486104/Captura de pantalla 2013-08-21 a las 11.35.17_800.png" width="800" height="801" width_o="862" height_o="864" src_o="https://payload.cargocollective.com/1/5/181471/2486104/Captura de pantalla 2013-08-21 a las 11.35.17_o.png" data-mid="33576947" border="0" align="left" data-title="800 — 800 × 801"data-hi-res="https://payload.cargocollective.com/1/5/181471/2486104/Captura de pantalla 2013-08-21 a las 11.35.17_o.png" /&#62;&#60;br /&#62;
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 lang: en_US&#60;br /&#62;
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&#60;img src="https://payload.cargocollective.com/1/5/181471/2486104/SEPARADOR.jpg" width="650" height="86" width_o="650" height_o="86" src_o="https://payload.cargocollective.com/1/5/181471/2486104/SEPARADOR_o.jpg" data-mid="36053890" border="0" align="left" data-title="800 (650) — 650 × 86"/&#62;</description>
		
		<excerpt>NIKE AIR LIVE SHOW  The objective was to do something different for the launching of new Nike Air Max in Argentina. So this idea sprang up, mixing online and...</excerpt>

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		<media:thumbnail url="https://payload.cargocollective.com/1/5/181471/2486104/prt_1521379372.png" />

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