We were approached by Schwinn to create their first-ever e-commerce site. The aim of the new website was to focus on two strong aspects of the bicycle brand - "The Schwinn Life" and the impressive bicycle and accessory product range (both current and archived catalogues).

One of the key elements in the new site design was to introduce interactive features, such as "Find a Bike" which helped to guide the user through the site to the bicycle best suited for their needs.

Role: Art Direction, Senior Designer, Design QA Lead
Agency: Alexander Interactive – NYC, 2011

URL: schwinnbikes.com