Obesity has become an epidemic in the United States. More than one third of American adults are obese and another third of the population is overweight. But how do you combat this through the web? How do you help people lose weight through one-on-one coaching through a singular website? That was the problem we were asked to solve for Healthways.

We were asked by Healthways to partner with them in conceiving and designing a solution that could be used across multiple devices and one that harnessed the power of social interaction. The Healthways solution is unique in that they partnered with John Hopkins Medicine to understand that sustained weight loss can only be achieved effectively through education and a gradual 24 month process. One of the problems we faced was how to keep the user returning to the website over this period and not losing interest. The solution involved incorporating new learning articles, photography and visual elements each week; which would keep the site fresh; badges to encourage good behaviour and achieving milestones; using a friendly and encouraging tone in the language; and by syncing the website account with mobile solutions.

Role: Design Lead, Art Director, UI/UX Consultant, Design QA Lead
Agency: RoundarchIsobar – NYC, 2011