We chose to redesign the site with a look and feel that conveyed the sense of stepping into a hair boutique. Also by redesigning the brand and its online marketing we were able to achieve our aim of wanting the audience to feel like they had arrived at the number one destination for hair!

We also introduced new ways to shop - such as "Shop by brand", "Shop by hair type" and enabled extensive customer and expert reviews of products to help not only customers but Folica understand what the market values.

Role: Art Direction, Senior Designer, Design QA Lead.
Agency: Alexander Interactive – NYC, 2010

URL: folica.com