Helping a B2B talk to people.
When BizFilings approached us, they wanted us to help them sell their products to people who wanted to start their own small business. The task was simple, but hard – how to make accounting and bureaucracy sound personable.
We tackled this by redesigning the site and brand to become more people focused rather than product. By using existing and satisfied customers as the face of BizFilings, we were able to transform the site from a standard product driven site to a brand that really cares about their customer.
Additionally we introduced new ways for the customer to understand the different types of incorporation available to them, through online wizard and comparison tools. And increase sales for the client by streamlining the product selection and checkout process.
Role: Art Direction, Senior Designer, Design QA Lead.
Agency: Alexander Interactive – NYC, 2010
URL: bizfilings.com
We tackled this by redesigning the site and brand to become more people focused rather than product. By using existing and satisfied customers as the face of BizFilings, we were able to transform the site from a standard product driven site to a brand that really cares about their customer.
Additionally we introduced new ways for the customer to understand the different types of incorporation available to them, through online wizard and comparison tools. And increase sales for the client by streamlining the product selection and checkout process.
Role: Art Direction, Senior Designer, Design QA Lead.
Agency: Alexander Interactive – NYC, 2010
URL: bizfilings.com
