Bench.-ifying the United Kingdom.
We were approached by the street-fashion brand, Bench. to create two animations to compliment and promote the opening of their new stores around the United Kingdom. The first animation was produced for their change-room cubicles (designed as tube carriages) – the concept was to illustrate a "Bench.-ified" tube journey around the UK – an alternative Monty Python-esque world with each stop representing either the history of Bench. or a new store location.
The second part of the brief was to produce a series of 28 x short 20 second animations – to be displayed as countdowns to the opening of each Bench store. Elements from the store architecture (including mannequins with TV heads) and from the tube journey animation were introduced into the separate countdowns.
Role: Creative Director / Storyboard
Agency: Busara – London, 2007
The second part of the brief was to produce a series of 28 x short 20 second animations – to be displayed as countdowns to the opening of each Bench store. Elements from the store architecture (including mannequins with TV heads) and from the tube journey animation were introduced into the separate countdowns.
Role: Creative Director / Storyboard
Agency: Busara – London, 2007
To view the videos, enter the following password: pw4bench
Change-room animation
Countdown animations
