Background: After we merged our brand and shop websites, it became clear to us that we needed to simplify and clean the number of elements of the interface, starting with the homepage and then spreading to the rest of the sections. So here you can see the result of that exercise. A very minimalistic layout, dramatic wide photographies and clean product images are the stars.

Learn more about this project in this article I was featured in.

My role: I did the Art Direction and Designed the new homepage layout and interactions, the new eShop grid and product pages, and other sections. The Camper IT team developed the html production.