A SIMPLE SPANISH CHOCOLATE AD
SAVED A PART OF A RAINFOREST IN BORNEO

TO RELAUNCH THIS BRAND, WE DECIDED TO REMOVE PALM OIL,
AND STARTING A BATTLE AGAINST DEFORESTATION (AND THE PALM OIL LOBBY)

PROJECT: An Unrepeatable Photograph?
CLIENT: Trapa Chocolates
AGENCY: FCB&FiRe Spain


WATCH THE CASEFILM:


PRINT AD: AN UNREPEATABLE PHOTOGRAPH?:






















































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AWARDS:

Cannes Lions 2019
PRINT, Innovative Use of Print, Bronze
PR, Launch and Relaunch, Shortlist

LIA Awards 2019, Las Vegas
PRINT, Use of Photography, Gold
NON-TRADITIONAL, Guerrilla, Shortlist

The One Show, NY
PRINT, Innovation in Print, Merit
PUBLIC RELATIONS, Current Event Response, Merit

El Sol - Festival Iberoamericano 2019, Madrid
PRINT, GRAND PRIX
PRINT, Innovative Use of Print, Gold
PR, Corporate Social Responsibility, Gold
PR, Corporate Comms, Silver
MEDIA, Best use of Print, Silver
BRANDED CONTENT, Innovative Use of Branded Content, Bronze
BRANDED CONTENT, Digital Video, Bronze

El Ojo de Iberoamérica 2019, Buenos Aires
PRINT PRODUCTION, GRAND PRIX
PRINT PRODUCTION, Use of photography, Gold
PRINT, Non conventional print, Gold
SUSTAINABILITY, Environment, Gold
MEDIA, Innovative use of print, Silver
PR, Corporate Image, Silver
PR, Corporate Social Responsibility, Silver
CONTENT, video, Bronze

IAB - Inspirational Festival 2019, Madrid
BRANDED CONTENT, Gold

CdeC Club de Creativos de España 2019, San Sebastián
IDEAS, Bronze

Best Awards (Food & Beverages) 2019, Madrid
BRANDED CONTENT, Gold
PRESS, Gold

Premios Anuncios 2019, Madrid (open vote amongst ad professionals)
Best Print, finalist
Best Content, winner

Premios CTRL 2019, Madrid (open vote amongst ad professionals)
Best Social Campaign




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TEAM:
Chief Creative Officer: Jesús Revuelta
Creative Director: Alba Vence
Head of Art: Dani Requena
Creatives: Sergio Villarrubia, Yerai Gómez
Motion Graphics: Miguel Seisdedos
Account team: Maite Flores, Raquel Jara
Strategy: Jesús Revuelta & Manuel López
Social Media team: Ana García, Pepe García, Miguel Sánchez
Production Company: BLUA
Blua production team: Eugenia Esquerdo, Juan Blanco, Miriam Castelao, Fran Bafaluy
Photographer: Anne Roig
Model: A. Ivanyuk
Environment consultants: International Animal Rescue Indonesia
Indonesia Production Service: Not made public due to received pressures.

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