A BRAND DOING -INSTEAD OF TALKING- GETS MUCH MORE ATTENTION.
THE FIRST-EVER MASS COLLABORATIVE BRANDED FILM PROJECT

CLIENT: Mahou (Spanish leader beer brand)
CAMPAIGN: The Wikifilm
AGENCY: DoubleYou Barcelona

CONTEXT:
Mahou needed to innovate their way to communicate cinema sponsorhip.

IDEA:
The first-ever mass collaborative film project.
A professional product started and launched on internet.

IMPACT:
Publicity in Spanish media estimated worth of €1,1 million.
The Wikifilm was the short movie with the longest credits in history until, one year later, by users request, The Wikipeli II was produced, doubling that number of co-directors.

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- AWARDS

El Sol 2009
Interactive campaign, Silver
Use of media, Silver
Direct marketing, Bronze

EFI 2010
Bronze

Anuario del CdeC 2010
Merit

BestPack IPMark 2010
Online campaigns, Gold

Contagious Magazine 2010
Selected Work



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- TEAM
Creative Director: Ferran López
Concept ideation: Jesús Revuelta
Senior Concept Writer: Alex Ademà
Art Director: Roberto Fara
Designers: Pablo Blanco / Dani Requena
Account Director: Xavi Colomé
Account Manager: Alba González













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LA WIKIPELI I:
"Universos"
Directed by Corbacho, Cruz and 3.252 co-directors.



LA WIKIPELI II:
"Miedo"
Directed by Jaume Balagueró and 6.034 co-directors.