WAS IT AN INTEGRATED CAMPAIGN, OR A GAME?
BANNERS THAT DIDN'T PURSUE THE PEOPLE,
BUT PEOPLE WHO PURSUED THE BANNERS.

CLIENT: Atrapalo.com (Online travel & leisure agency)
CAMPAIGN: "Atrapantes" (Trappers)
AGENCY: DoubleYou Barcelona

INSIGHT:
Atrapalo sells experiences and trips. That's entertainment. To sell Atrapalo's products, why don’t we entertain instead of just advertise?

IDEA:
(“Atrapalo” means “catch it”).
We infected the Spanish internet with 80 millions “trappers” –rich media banners with no brand, text or logo-. Inside these creatures, there were hidden attractive offers and deals by Atrapalo. We communicated it as a plague.

IMPACT:
Historical CTR: 28,5%.



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- AWARDS

Cannes, 2009
Interactive Campaign, Bronze
Promotional Marketing, Bronze
Media, Bronze

El Sol, 2009
Integrated Campaign, Bronze
Promotional Marketing, Gold and Grand Prix
Direct Marketing, Gold
Digital communication campaign, Gold

Anuario del CdeC 2009
Merit
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- TEAM
Executive Creative Director: Daniel Solana
Creative Director: Xavi Caparrós
Senior Concept Writer: Jesús Revuelta
Head of Art: Blanca Piera
Art Direction: Ilaria Totaro
Client Services Director: Anna Escorial
Account Manager: Luis Ortiz