CURIOSITY IS AS POWERFUL WEAPON AS SCI-FI OR METAPHORS.
AN EXTREME TEASER -INTEGRATED CAMPAIGN- UNVEILED ONLY ON SOCIAL MEDIA AND WEBSITE.

CLIENT: Atrapalo.com (Travel, tickets and leisure online agency)
CAMPAIGN: "Revívelo" (Campaign launched in Spain, Italy, Brazil and Chile).
AGENCY: DoubleYou Barcelona

INSIGHT:
A trip is an unforgettable experience so generate memories that remain forever in our minds, becoming valuable treasures.
It does make sense to explain that using sci-fi codes.

IDEA:
The unimaginable can become reality. A fake company, "Revívelo" (re-live-it, live it again), offered unforgettable memory implants.
Every ad was a perfect metaphor of Atrapalo's products.

IMPACT:
Revivelo.com became the meeting point between those who asked and those who knew the answers:
835,000 visits, 45% direct traffic from offline campaign, 85.000 new registered users, 32.000 new Facebook likes, 23.000 times shared, 6.500 comments.
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AWARDS:

El Sol
Digital> Websites. Gold.

EFI
Silver

LAUS
Digital> Silver
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TEAM:
Executive Creative Director: Daniel Solana
Creative Director: Xavi Caparrós
Senior Concept Writer: Jesús Revuelta
Copywriter: Andrés Rubio
Head of Art: Roberto Fara
Art Director: Joan Ot
Designer: Dani Requena
Client Services Director: Anna Escorial
Account Director: Nuria Andrés
Account Executive: Sara Romero
Production Manager: Antonio Rivera
Front-End Developers: Nahuel Scotti / Antonio Miranda
Technical Director: Álvaro Sandoval
AV Producer: Eugenia Esquerdo