REACTIVE HUMAN COMMUNICATION.
AN IDEA THAT WAS BORN OUT OF THE AGENCY AND THE CLIENT.


CLIENT: Atrapalo.com (Travel, tickets and leisure online agency)
CAMPAIGN: Adéu, Barcelona!
AGENCY: DoubleYou Barcelona



CONTEXT:
Lucas, a young brazilian who lived in Barcelona, bought half a dozen ballons, tied theater ticket entrances on them and launched them randomly.
He recorded it and shared the video with his friends as a grateful farewell.
After that human gesture, we just needed to react fast and appropiately.

IDEA:
Atrapalo gave him 250 tickets (one of Atrapalo's main products), helped him to produce the video again, and support him to deliver the new video through owned media.

IMPACT:
During the first 30 days, it went viral, getting 550.000 YouTube views, 48.124 Facebook shares, and reaching 850.485 Twitter users.
Even being a local and low budget action, Lucas and Atrapalo were interviewed on international media.
More than 3 years later, the number of views is still growing.

________________________________

- AWARDS

El Sol 2011
Digital > Viral Video: Bronze.

EFI 2011
Effectiveness in commercial communication, Gold.

























- TEAM
Original Idea and Art Direction: Lucas Jatobá
Creative Direction: Jesús Revuelta
Client Services Direction: Anna Escorial
Account Direction: Nuria Andrés
AV Production: Josep Surinyach