JESÚS REVUELTA (#OPENTOWORK)
Named Best Spanish Advertising Professional under 35 (CdeC 2018)
Cannes Lions Entertainment Grand Prix Winner 2017

PREVIOUSLY,
- CHIEF CREATIVE OFFICER AT FCB&FiRe SPAIN
- EXECUTIVE CREATIVE DIRECTOR AT MRM//MCCANN MADRID
- CHIEF CREATIVE OFFICER AT OGILVY & MATHER COSTA RICA
- NIKE DIGITAL CREATIVE DIRECTOR AT DOUBLEYOU BARCELONA

I don’t like interrupting films, getting the landscape dirty nor bombing mailboxes. I don’t like the term “360”, which means to me to shoot in every direction, like tanks. I don’t like advertising. But I love advertising. So, what can I do to change it?

I develop comms strategies based on integrated (in people’s lives) ideas. Actions that leak into daily life like a liquid in a crack. I help brands to design and plan their behaviors, because I think they will be more convincing than their words.

The digital thinking, DoubleYou Barcelona and the bravery of clients such as Nike, Atrapalo.com, ING, Vodafone, Mahou or Nestlé, taught me that attracting works better than pursuing. It’s a universal principle: it works with brands and with people, in every media and in every country. And I was able to test it also in Costa Rica.

At 30, I became the youngest Chief Creative Officer in the Ogilvy Latina regional board. During the 2 years I led the Costa Rican creative department, my goal was to transform the agency’s traditional culture into a liquid/integrated one. To do so, we demolished the walls between the online and offline creatives and we all looked for the meaningful “liquid idea” before proposing a specific use of media. As a result of applying all these principles with clients such as Claro, Huawei Technologies or Forever 21, Ogilvy & Mather was named Costa Rican Agency of the Year for the first and second time in its history.

I came back to Spain, assumed the ECD rol at MRM//McCann Madrid and working for Santander Bank we won the 1st Cannes Lions Entertainment Grand Prix in Spanish advertising history, contributing to place the agency as the Spanish Creative Agency of the Year at Cannes Lions 2017. An experience I'd never sell.

At FCB&FiRe Spain we worked in the the intersection of advertising and entertainment. We won the creative strategy launch of La Casa de Papel (part 3) for Netflix Global, and the series "hired" Neymar Jr after a social media reactive. Besides, we got the best results on festivals in the 55 years of history the FCB office has in Spain, due to a brand purpose consultancy and a corporate activism project for Trapa Chocolates facing the palm oil lobby.

I’ve been lucky taking part in many awarded campaigns and I’d like to keep going, but my main ambition is still to contribute with meaningful, honest ideas to dignify this profession. I hope that adblockers and the sign my neighbors put in the entrance hall to avoid advertising, will one day not be necessary.


CONTACT:
You can find out more about my career and recommendations on LinkedIn, or drop me a line via email.