Tarocash is a prominent mens fashion retailer with over 1000 stores across Australia and New Zealand. The disappearance of the traditional high street and a move towards 'high-end' shopping centres meant that Tarocash needed to reposition themselves in the market.
Sophisticated typography, a masculine monochromatic palette and a laddish tone of voice helped them to appeal to their new target market. The new brand was applied to all applications, including store environments, seasonal campaigns (2009 – 2011), look-books, point of sale and even a new website.
Credits:Project completed at E2 Sydney
