This proposed brand refresh was designed to modernise the current identity and build upon the recognition inherent in the brand, one that 97% of people in the UK recognise and 76% of people trust. This concept creates a circle of trust for the cab, a symbol that is iconic, inclusive, flexible and most importantly positive.
The project didn't go ahead, but I'm proud of it anyway. Credits: Designed at Philosophy Design, created in partnership with Andrew Hearne.
