PECSI - PEPSI
Pepsi let us change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And a whole user generated Pecsipedia! And the result? Pecsi took off and people started asking for a Pecsi all over Argentina and abroad!
Pepsi let us change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And a whole user generated Pecsipedia! And the result? Pecsi took off and people started asking for a Pecsi all over Argentina and abroad!
