5 RUNNERS, 650,000 FOLLOWERS - NIKE
The Nike Human Race is a massive event and it’s covered by all sorts of media across the world. So we decided to do something a little different, we’ve covered it live from inside the actual race with a mashup of voice + Twitter + Google Maps combined with real time broadcasting of all the information to a dedicated website and even directly into web banners on sporting portals.
We did this using an iPhone strapped to some celebrities' arms and an earphone, then simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published on the dedicated website, in their Twitter accounts, and banners on sports vertical portals and even news sites. All this was compiled with real time GPS data and overlayed on Google Maps in banners, websites and widgets.
The Nike Human Race is a massive event and it’s covered by all sorts of media across the world. So we decided to do something a little different, we’ve covered it live from inside the actual race with a mashup of voice + Twitter + Google Maps combined with real time broadcasting of all the information to a dedicated website and even directly into web banners on sporting portals.
We did this using an iPhone strapped to some celebrities' arms and an earphone, then simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published on the dedicated website, in their Twitter accounts, and banners on sports vertical portals and even news sites. All this was compiled with real time GPS data and overlayed on Google Maps in banners, websites and widgets.
