NIKE AIR LIVE SHOW
The objective was to do something different for the launching of new Nike Air Max in Argentina. So this idea sprang up, mixing online and offline worlds at the same time in a unique racing experience. The Nike Air Live Show consisted in an magnetic platform that allowed Air Max shoes to float 1.6 inches from the surface while, at the same time, a mechanism received the sign from the web that made the shoes move forward. The user could watch the race online and live with video streaming. So the levitating shoes show was live both at your computer and at the Nike Store in Buenos Aires. RESULTS: 100,000 visits in 30 days, 19.000 races. Participants air moved the Air Max 41 km (almost a complete marathon)
The objective was to do something different for the launching of new Nike Air Max in Argentina. So this idea sprang up, mixing online and offline worlds at the same time in a unique racing experience. The Nike Air Live Show consisted in an magnetic platform that allowed Air Max shoes to float 1.6 inches from the surface while, at the same time, a mechanism received the sign from the web that made the shoes move forward. The user could watch the race online and live with video streaming. So the levitating shoes show was live both at your computer and at the Nike Store in Buenos Aires. RESULTS: 100,000 visits in 30 days, 19.000 races. Participants air moved the Air Max 41 km (almost a complete marathon)
