THE MARK OF THE CLASSIC - AUDI
On December 10th, the Spanish Derbi a.k.a. "El Clásico" took place at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and a TV spot showing both football and car fans how they did it. Two passions, two players and a challenge...
On December 10th, the Spanish Derbi a.k.a. "El Clásico" took place at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and a TV spot showing both football and car fans how they did it. Two passions, two players and a challenge...
