Wooden Kingdom

Wooden Kingdom is a young enterprise taking its first steps in the clothing business. It focuses on quality and solidity of its products. These products are addressed to true, strong men who are not afraid to face up to the nature’s elements. The brand’s atmosphere follows the “Urban Lumberjack” style. Lumberjacks are workers in the logging industry who perform the initial harvesting and transport of trees for ultimate processing into forest products.

The author created a distinctive image of the brand basing on a functional and minimalist design. The main identification of the brand is a bear. It is perceived as the king of mountains, symbolized by wildness, bravery, “maleness”; the bear demands respect as well.

Within his work the author created elements of branding identity:
logotype variants, letterheads, envelopes, visiting cards, accessories,
identity book.