The author created a distinctive image of clothing store basing on a functional and minimalist design that would easily be recognized and would be distinguished among other such brands in the world. Logo is simple and clean. It has a bold and audacious feel that illustrates the keynote of the brand. The brand’s atmosphere follows the “streetwear" fashion style.
Within his work the author created elements of branding identity:
logotype variants, letterheads, envelopes, visiting cards, folders, patterns, accessories.
