Peugeot wishcard 2011
FWA public shortlist here
Fullscreen
Client:
BETC - Peugeot
Context
Peugeot is realeasing a new car which is going back to the roots. Simple and powerfull, no bullshit !
The 208 philosophy : 'let your body drive'
The Idea
Using the body langage and the impression of speed using live light painting. Dancers have performed in a studio to draw a wide range of light painted letters and gestures while tipping their wishcard
Role
Concept with Adrien Heron (at BETC) Art Direction and Style frame
Fullscreen
Client:
BETC - Peugeot
Context
Peugeot is realeasing a new car which is going back to the roots. Simple and powerfull, no bullshit !
The 208 philosophy : 'let your body drive'
The Idea
Using the body langage and the impression of speed using live light painting. Dancers have performed in a studio to draw a wide range of light painted letters and gestures while tipping their wishcard
Role
Concept with Adrien Heron (at BETC) Art Direction and Style frame
