This project is coming soon with another song kept secret as the red thread.

Client:
Hyper Island - INGRID (Miike snow, lykke li upcoming label)

Context
Few of the most famous swedish artist and producer decided to create an independant label where they can express themselves with side projects and art related content. Produce less quantity and more quality

The Idea
Through research, our team came up with the fact that the most important to keep in mind is the tension between analog and digital, scarce and mainstream...

Track a Track is a really unique project that use your social graph to spread a song/album but give at the same time the feeling of analog sharing :



A USB key is putted in a wall as the start of the experience. Located in the cafe of the music studio, the first person to use it unlock the campaign. While spreading the song through facebook or twitter, the website display the exact path that song made from the original place. Every listener can buy their own personalised vinyl printed with a map of the song path.

The website entirely based on google maps use it as a tool to navigate through the content. Everything is scrollable as map...

Role
Idea conception and Art direction

WEBSITE LAYOUT
Intruction loading


You are here screen


Other people on the map


The influencer
where the journey of the song started


Your personalised vinyl


INGRID location