Lojas Marisa - Tapume
# Guerilla + viral
# 125k views in 5 months

Marisa is a very traditional brand department store for Brazilian woman.

We decided to rebuild and reposition 2 street stores into lingerie only stores.

We came up with this idea to make a better use of the siding while the constructors were working. Since only 2 stores were being renewed, part of the idea was to document in video all the experience people had and put it online, so more people could watch it and enjoy it.

Your turn now. Enjoy it :)