#pronto_falei - SYM em A Maior TPM do Mundo
# Finalista - Prêmio Abril 2010
# Videocasts com 6 episódios feitos pra web e exportados como mini programas na MTV
# Episódios com 10 minutos de branded content tendo 12 das blogueiras mais influentes do país como protagonistas
# Games do universo feminino no hotsite
To promote this women's tampons and intimate hygiene product line, a hotsite was made with several online games for girls to deal with this monthly problem, in a very fun and easy way.
In addition to the games, we created weekly web episodes with 10 minutes of branded content, featuring 12 of the most influential brazilian female bloggers, that were exported as mini-shows aired on MTV Brasil. The episodes entitled #pronto_falei, were open dialogs about the pleasure of being a woman.
#pronto_falei is a twitter hashtag highly used in Brazil that means something like "there I said it", often said (and twitted) as an outburst.
Veja os jogos e os outros episodios no site / Check out the games and the other episodes:
A Maior TPM do Mundo
# Finalista - Prêmio Abril 2010
# Videocasts com 6 episódios feitos pra web e exportados como mini programas na MTV
# Episódios com 10 minutos de branded content tendo 12 das blogueiras mais influentes do país como protagonistas
# Games do universo feminino no hotsite
To promote this women's tampons and intimate hygiene product line, a hotsite was made with several online games for girls to deal with this monthly problem, in a very fun and easy way.
In addition to the games, we created weekly web episodes with 10 minutes of branded content, featuring 12 of the most influential brazilian female bloggers, that were exported as mini-shows aired on MTV Brasil. The episodes entitled #pronto_falei, were open dialogs about the pleasure of being a woman.
#pronto_falei is a twitter hashtag highly used in Brazil that means something like "there I said it", often said (and twitted) as an outburst.
Veja os jogos e os outros episodios no site / Check out the games and the other episodes:
A Maior TPM do Mundo