On April 8, Absolut unveiled Thirty Days NY - a space built to celebrate creativity with a month of events, exhibitions and performances. The brand was placed in the background, allowing the artists, performers and entertainers to collaborate in a truly creative environment, generating tons of content every day.
A complex online distribution system was created to get all the content out there.
The event was a huge success and Absolut was able to reclaim it's rightful place in the creative community.
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