ArtLab Case Study
ArtLab is a theatrical collaboration between Chicago State University and professional theatre groups to develop new scripts and stage new works. Theatre is the art. But what is the lab?

Think about what happens in a lab - dynamic processes. Actions and reactions. Elements come together to create compounds, in sometimes unexpected ways. A lot like what can happen with new dramatists and new productions.

All of this can be a complicated idea. To simplify it enough for a brand identity, I focused on two substances coming into contact with each other, blending and reacting to create a new end result.

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