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>> Bonduelle little faces

Bonduelle wanted to tell people their product's main features. We decided to give life to a kitchen and transforms it into a fun stage where we could talk about the products in a more friendly way.

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Job: Creative Director at Inkuba
Role: Concept, team management and screenplay

Filed under ad content film humor fun

>> Kayak against the cucumbers

It was the first time Kayak would make a campaign in Brazil, so it had to stand out in a segment where other players have massive media investment. Then the cucumber emerged as the villain the tool fights against.

Job: Creative Director at Inkuba
Role: Concept and team management

Filed under film ad cucumber humor fun

>> Enfagrow - Playing is as important as nutrtition

Enfagrow helps develop children taking care of the nutrition part, but the brand strongly believes that playing with the kids is as important as the nutrition to boost their brains' development. The film is a message for the parents, encouraging them to play with the kids. The experience was real, we invited them to play in a empty place without any toys, to show dads and moms how easy, fun and important playing is.

Job: Creative Director at Inkuba
Role: Concept, team management and screenplay

>> Continental sponsorhip World Cup 2014

Continental needed to stand out in a very unique moment in Brazil. They had the sponsorship, we had to make the best connection between the brand and the people through a very popular topic in Brazil.

THE COUNTDOWN

A tire brand had little connection with soccer, so first we did a warmup in Facebook showing a very unusual countdown. Everyday we posted along with the number of days left for the begining of the event a curious fact that involves the same number. Every post was illustrated supported by good humour. It was a challenge, but a fun one.

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THE STORIES

Then, we begun to tell stories. We chose to not talk about the players, the game or the brazilian team itself. We wanted to tell the stories about the people who love the game, we wanted to show their emotions and expose their passion.

1 - How much do you love your amulet?

Brazilians are very superstitious even more when we talk about soccer. We hunted persons with interesting stories with their amulets. And besides show the stories, we made a very tough test with them.

You can see all the stories here

2 - The meeting

To finish, we found people specially connected by soccer that life for some reason separate. We reunited them in a place full of the passion that they share: a Brazil game, in a world cup that happens in Brazil.

Job: Executive Creative Director at Garage
Role: Concept and team management

June 2014

>> The new face of the elderly

Today we are almost 200 million people in Brazil. More than 25 million are over 60 years-old. As a rule, even at 60 elderly are not fragile or under active. But the image that represents them shows a person with their hand on their back and a little cane. That’s how society tends to see them, and it’s not an image that corresponds to reality. So we came up with the idea: as one could not change it all at once, changing the symbol seemed like a good first step.

VIDEO CASE

Nova Cara da 3ª Idade/The New Face Of The Elderly (case of study) from Nova Cara on Vimeo.

CASE + MORE ASSETS
http://www.myplannerisahipster.com/newface/

Job: Executive Creative Director at Garage
Role: Concept and team management

>> The tweeting fridge

Bonafont wanted to do more than just advertise their own water; they wanted to promote water consumption, reminding people of the importance of drinking lots of water during the day. We embraced the challenge and the result was an idea that extrapolated the traditional digital media campaign execution - instead of banners, we built a real product, a real fridge. But not an ordinary fridge, one that could tweet*.

(*) I swear we were one of the first to create tweeting things :)

VIDEO CASE

Bonafont / The Tweeting Fridge - Videocase from Brimola on Vimeo.

Job: Associate Creative Director at Wunderman
Role: Concept, Art direction and team management

>> The Amazon river inside hotmail

In order to promote the increased storage capacity of the new Hotmail Skydrive to the Brazilian audience, we needed something big, very big. So our idea was to explore one of Brazil's greatest natural assets, the Amazon River, known exactly for being the world's largest river. We put the entire river* into Hotmail Skydrive - and it fit.

(*) 10.879 photos, 239 videos, several friends and awesome stories.

VIDEO

TEASER

O Rio amazonas enviado por E-mail from dago on Vimeo.

Job: Associate Creative Director at Wunderman
Role: Concept and team management