Boo Wei Yi, or he calls himself, Boo, believes that Art Direction and advertising are his secondary focus. His main vision is simply solving problems.

He is lucky to worked on many local and regional businesses including Panadol, Ribena, Qatar Airway, Durcell, P&G, Sensodyne, Metro, DBS, Citibank, KFC, Physiogel, just to name some.

Currently, he is the dedicated team for moisturising product, GSK Physiogel. The two man team manage to achieve amazing result where Physiogel market share: BROKE through 12% mark: all time high of 12.7% (+1.3%). (Based on Nielsen Answers as of April 2012)

Work:

- Grey Group Asia Pacific (Junior Art Director 2011 - now)
- Arcade (Freelance 2011)
- Grey Advertising Singapore (Freelance 2010 - 2011)
- Ogilvy & Mather Advertising Singapore (Intern 2008)
- Adplanet Advertising (Intern 2007)

School:

- Temasek Polytechnic Diploma in Visual Communication (Class of 2008)
- LASALLE College of the Arts BA in Design Communication Advertising (Class of 2011)

Awards:
2011
- LASALLE College of the Arts Degree scholarship
- 1st Class Honours BA in Design Communication Advertising
- D&AD 2011 Student In-book
- Gold in 48 Hours Crowbar Challenge 2011
- 8 Crowbar awards 2011 (Bronze and Finalist)

2012
- 2nd runner up in Mediacorp Young Lions Award
- Winner 2012 ADSA - International non-profit and social advertising award
- Cannes Lion - Finalist
- Best print of the week on http://www.bestadsontv.com (19 September 2012)

Expose:

Ad Asia Online
Campaign Brief
D&AD Student Awards
ADSA
@DLIB MAGAZINE SINGAPORE