Microsoft Cloud Infographic for APAC
— TV, print and digital
Wunderman has been given a task by Microsoft to create a visual statistic on how people think about Cloud Computing. Consisting of 14 tables of data and numbers, the challenge is to fit them all in a size that suitable for TV publication, website and print; while maintaining a nice visual and flow of the statistics.
After a discussion with my director, we decided to go with a theme of a ground with air balloons reaching for the clouds, and their journey before the flight. And I continued to the drawing board. I created a floating island as a base where the data will be symbolized as objects. Trying to match each data to different objects available while maintaining a believable scene is a fun challenge.
The result wows and exceeded client's expectation and every country wants one of their own. And currently we have been commissioned with another infographic project from the same client.