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Project Art Direction & Design
Client Bo’s Coffee (Asiatown I.T. Park)


In 1994, a dream of sharing the coffee experience in the United States and Europe to the local market in the Philippines has developed to become Bo's Coffee, which now operates over 45 outlets strategically located around the country.


Coffee Moments (Left)
The handwritings, overlays and textured color that fill the space are reminiscent of warm afternoons with a good book shared with an intimate cup of coffee. The illustrated coffee beans serve as devices that help customers as well as baristas to follow and check in claiming prizes and discounts.


Delivery Menu (Below)
Although each element was carefully organized, the overlaying and scattering give the impression of a casual and unplanned composition. The dotted lines and grid were deployed to maintain organization and clarity, helping customers read through the range of products available.