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Eric Waetzig

Art Direction, Design & Typography
ewaetzig@waetzigdesign.com
+1 864 314 5418
Los Angeles, California

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PROFESSIONAL PROFILE

Adaptive hard working designer with skills ranging from art direction to type development. Creative and technical knowledge of Apparel Design, Interactive platforms & production, Branding and Identity development. Sophisticated layouts
through the use of imaginative graphics
and unique type treatments. Resourceful
professional with reliable creative process
for problem solving.

EDUCATION

Art Institute of Atlanta, Atlanta, Georgia
Bachelor of Fine Arts in Graphic Design,
September 2005, GPA 3.7

SOFTWARE KNOWLEDGE

Adobe InDesign
Adobe Photoshop
Adobe Flash
Adobe Dreamweaver
Fontographer
Microsoft Office

SPECIALISED SKILLS

Custom Lettering & Typography
Design for Advertising
Apparel Graphics
Branding - Identity Dev.
Interactive Design
Illustration
Experience with CSS, HTML, JS & AS2
Creative Thinking

EXPERIENCE

David&Goliath, El Segundo, California

Senior Designer / Art Director - Advertising & Design, Sept. 2007 - Present
Concepting look and feel of campaign materials and collateral for current & new clients as well as pitch packs. Maintaining the established tone through print, outdoor, in store, viral, and interactive medias. Developed, managed, and produced BRAVE clothing label to promote and fund non-profit organization.

Sullen Clothing, Huntington Beach, California

Freelance Apparel Graphics, Sept. 2009
Custom lettering and illustrations for apparel. An on going relationship to create new and unique graphics that are in line with the brand while adding diversity to this popular clothing label.

The Official Brand, San Francisco, California

Freelance Design / Illustration, Aug. 2009
Created a Custom type treatment to be used as the overall branding for one season of this major headwear brand. This challenge was to create a unique look that would appeal to an audience ranging from sneaker freaks to blue collar working class while holding integrity through reproduction in various sizes and materials.

Radical Axis, Atlanta, Georgia

Freelance Action Scripting and programming, Feb.-Mar. 2007
Programming & Production Consulting for interactive refresh. Languages used -html/css/javascript/php/as2. Worked with art director to achieve a print like
quality from a digital format.

Ecco Collective, Atlanta, Georgia

Freelance Identity Development / Consulting, Dec. 2006 - Apr. 2007
Developed an identity that is easy to maintain in both digital and print formats, appeals to a specific audience and sets them apart from similar online networks.

Hotwire Industries, Boston, Massachusetts

Freelance Design, Jan. – Feb. 2007
Assisted in the rebranding of ABC & ESPN “Saturday Night College Football”.

Marie Marie Salon, Atlanta, Georgia

Freelance Web Design / Programming / Flash, Nov.-Dec. 2006
Designed and produced website to compliment the clients new branding.

Innov, Atlanta, Georgia

Creative Director / Senior Designer, October 2005-July 2007
Working with Clients & Development team to create unique and functional interactive experiences. Managed all web design, print design and print production.

Perfect Edge, Atlanta, Georgia

Freelance Graphic Designer, April 2005
Identity & Branding

IP Visual, Atlanta, Georgia

Freelance Illustrator, October 2004-2005
Creation of technical patent illustrations for submission to the USPTO.

HONORS, AWARDS, FEATURES

Most Recent: Approached by CitID to represent Los Angeles
Featured on Life Lounge by Luke Lucas
Daily feature on typographyserved.com
Included in Letter Cult’s Best of 2009
Custom Lettering Featured on lettercult.com
Waetzigdesign.com Featured on Net Culture, G.O.U.W. & Design Meltdown.
Web Award on DesignFirms.org for Cifial, Chin Chin & Greene Services (2007)
Deans List, Presidents List, Portfolio Scholarship, Summa Cum Laude

EXHIBITIONS

Upcoming: “Welcome to the Sh*t Show” & “7inner”
ATL Kicks Shoe show & Benefit, Atlanta, Georgia 2007
RuShoes - Custom designed Shoes to benefit coffee kids
Octane Presents: Radical Axis, Atlanta, Georgia 2006
Meow - Stencil on Canvas
The Art Institute of Atlanta Gallery, Atlanta, Georgia 2005
“Learn to Read” & “Spraymount”