BMW The Secret Life of Cars
When an oncoming car blinks its headlights, do you feel as though it just winked at you? Psychologists call this phenomenon “somatomorphism” one of the many explained in The Secret Life of Cars – a BMW media report consisting of illustrations, interviews and socially
sourced material. I undertook the roll of Art Directing a book titled ‘The Secret Life of Cars.’ Commissioning illustrators and copywriters, the Secret Life of Cars Won First Prize at NewYork Art Directors Club Award in 2009.
Magners
Art Directed and designed a new look and feel for the Magners UK website. Through the website, you can learn all about the heritage of Magners and how it’s made through beautiful hand-drawn illustrations as well
as follow the latest news through live feeds from their Twitter and Facebook channels.
Woolies HQ
The sad loss of Woolworths on the high street paved an interesting online revival. The role that I undertook was to introduce Woolies HQ and in turn show that it is still very much alive as a brand. This was achieved by an
exciting Woolies environment showcasing the various activities, people and promotions. These were all brought to life with playful illustration and a revised tone of voice.
M&S TrendEdit
In Spring 2011, M&S revealed a new capsule collection. The task was to create an interactive catwalk for that collection. My role was to Art Direct both the photoshoot and video shoot and then to create an online catwalk experience.
Users are introduced to a model walking on the catwalk and are invited to scroll between key pieces. The scrolling results in the seamless change of video and the models clothes. Outfits from the video link directly to the M&S onlne shop.
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