The Rock on Campus is a chaplain service with chapters in colleges throughout Ontario. They wanted a brand that was contemporary yet approachable for today’s youth. In conjunction with the client we abbreviated the organization’s name to ROC and chose a typeface that’s modern yet friendly. Though spiritual care is provided upon request, ROC focuses on building friendships with those struggling to adapt to the student life. The graphics represent the diversity within colleges and the intersections that the organization intends to form. Secondary graphics further illustrate the weaving pattern of relationships that forge the fabric of life.