Unifi

Identity / Branding / Naming

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Unifi is a new product that RealNetworks has announced. I worked with the team at LiveAreaLabs to construct a visual language and brand platform for the Unifi brand to live within. A talented team worked through naming this digital platform which allows users to create and share their media across all the devices they own. In short Unifi is what those of us with more than one screen (computer, smart phone, MP3 player... etc) in our lives have been waiting for.

The Unifi mark was created to be a living brand where the "U" in Unifi becomes a calling signal to the brand allowing the contents of the "U" to align within endless interpretations. Our client has loved the work done thus far, and it appears that others are showing the love too.

And what's the Chinese press think about Unifi?

" 认为，它有一个解决方案。这家知名的媒体播放器软件厂商星期二展示了一个名为Unifi的新的在线服务。这项服务可存储用户的照片、音乐和视频等数据。这样，用户就可以使用任何具有互联网功能的设备访问这些数据，无论是PC、Mac机、Android手机或者iPhone都没有问题。"

That's what.

For those who prefer to read their news in English the following may be of some help:

Forbes
Fast Company
Wall Street Journal
PC Magazine