So you want to sell weed? Legally?! Oh, well I can help with that (I'm not keen on doing design work promoting illegal activity from behind bars thx).

The Cannalyst came to me with an idea and a request for a branding project the likes I had yet seen. The stakeholders vested in The Cannalyst wanted to bring cannabis to the masses in the north west coast of the United States (a location where marijuana is legal but only to those who it is prescribed by their doctor). Their idea was straight forward in that they wanted to dispel the tacky notion of weed culture (think Cheech & Chong crossed with Bob Marley topped with Snoop Dogg... no disrespect to any of these artists, but you get the idea) while not alienating themselves from their roots. They needed to be professional and put forth a respectable face as they vied for a spot amongst the legitimate cannabis authorities online.

This mark was intended to be non-recognizable to those who might not be familiar with cannabis, but also instantly recognized in proper context. The overlapping abstracted shapes grow richer towards the center of the mark intended to showcase The Cannalyst's encouragement of an open forum. The symmetrical form promotes a sense of balance and trustfulness while the abstracted geometric forms work to communicate simplicity and exactitude.