Merideth Wendell

Art Direction / Web / Electronic Commerce

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Even though the Meredeth Wendell brand may not be a household name their brand is strong and the personalities behind the scenes have established a vibe all their own. Working with the creative group who built up the MW brand I was tapped with some fellow members of the LAL crew to rework their web presence.

Helping lead the way on both the visual and user experience design (UX) I put together a visual toolkit for the rich visual assets to shine through and echo the already strong visual appeal of the brand. I worked to keep the navigation simple while integrating click-through paths to provide users the ability to purchase MW's lines online.