The Cannalyst
Art Direction / Identity
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So you want to sell weed? Legally?! Oh, well I can help with that (I'm not keen on doing design work promoting illegal activity from behind bars thx).
The Cannalyst came to me with an idea and a request for a branding project the likes I had yet seen. The stakeholders vested in The Cannalyst wanted to bring cannabis to the masses in the north west coast of the United States (a location where marijuana is legal but only to those who it is prescribed by their doctor). Their idea was straight forward in that they wanted to dispel the tacky notion of weed culture (think Cheech & Chong crossed with Bob Marley topped with Snoop Dogg... no disrespect to any of these artists, but you get the idea) while not alienating themselves from their roots. They needed to be professional and put forth a respectable face as they vied for a spot amongst the legitimate cannabis authorities online.
This mark was intended to be non-recognizable to those who might not be familiar with cannabis, but also instantly recognized in proper context. The overlapping abstracted shapes grow richer towards the center of the mark intended to showcase The Cannalyst's encouragement of an open forum. The symmetrical form promotes a sense of balance and
trustfulness while the abstracted geometric forms work to communicate simplicity and exactitude.
Unifi Campaign
Art Direction / Branding
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Looking to create a visual messaging campaign aimed at educating people to the newly formed
Unifi our team was asked to brainstorm concepts which could be used both digitally and in print media. This campaign focused on communicating Unifi as a cloud based media storage system by showing how seamless media flows into all devices. The devices appear to gravitate to the media and float in the air harmoniously.
Gamehouse
Identity /
Branding
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Gamehouse is a subsidiary of Real Networks and their focus is causal online gaming. After refreshing Real's identity Gamehouse was next in line for sprucing up. My proposal for their brand was to incorporate the games and characters into the identity. This would do two things: first it would position Gamehouse as the forum for games to take center stage and second it would allow for flexibility in the mark as to not cater to a specific demographic.
Merideth Wendell
Art Direction / Web / Electronic Commerce
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Even though the Meredeth Wendell brand may not be a household name their brand is strong and the personalities behind the scenes have established a vibe all their own. Working with the creative group who built up the MW brand I was tapped with some fellow members of the LAL crew to rework their web presence.
Helping lead the way on both the visual and user experience design (UX) I put together a visual toolkit for the rich visual assets to shine through and echo the already strong visual appeal of the brand. I worked to keep the navigation simple while integrating click-through paths to provide users the ability to purchase MW's lines online.
Unifi
Identity /
Branding /
Naming
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Unifi is a new product that RealNetworks has
announced. I worked with the team at LiveAreaLabs to construct a visual language and brand platform for the Unifi brand to live within. A talented team worked through naming this digital platform which allows users to create and share their media across all the devices they own. In short Unifi is what those of us with more than one screen (computer, smart phone, MP3 player... etc) in our lives have been waiting for.
The Unifi mark was created to be a living brand where the "U" in Unifi becomes a calling signal to the brand allowing the contents of the "U" to align within endless interpretations. Our client has loved the work done thus far, and it appears that others are
showing the love too.
And what's the Chinese press think about
Unifi?
" 认为，它有一个解决方案。这家知名的媒体播放器软件厂商星期二展示了一个名为Unifi的新的在线服务。这项服务可存储用户的照片、音乐和视频等数据。这样，用户就可以使用任何具有互联网功能的设备访问这些数据，无论是PC、Mac机、Android手机或者iPhone都没有问题。"
That's what.
For those who prefer to read their news in English the following may be of some help:
Forbes
Fast Company
Wall Street Journal
PC Magazine
