Brand strategy, art direction, management and implementation of design and multimedia channels for a national fitness institution. Working on a very large array of collateral--nothing tremendous to show yet, but do keep a look-out in the coming months.

NASM is a highly reputable brand from a functional standpoint. So far, I have revamped their brand to accommodate symbolic expressions in order to elevate their messaging, revenue objectives and audience perception.

I'm working to re-develop their brand strategy from the ground up, systematizing their product offerings and revitalizing their communications portfolio, with the objective of diversifying into the consumer wellness industry.