Old Spice: Muscle Surprise


A fully interactive website extravaganze featuring Crews crashing into a bathroom on an Old Spice rocket and promoting the brand’s powerful smelling body spray and body wash, which he uses to cover his “powerful body.” It’s a return to an old formula for the brand, following the slight departure of its previous campaign, but ends with something different: a call to viewers to click through to an interactive experience called “Muscle Surprise.”

- - -

Website: Old Spice: Muscle Surprise

- - -
Client: Old Spice
Agency: Wieden + Kennedy Portland
Creatives Directors: Craig Allen, Jason Bagley
Copywriters: Jarrod Higgins, Andy Laugenour, Ansel Wallenfang
Production: MediaMonks Films

Director: Tom Rijpert
D.O.P.: David G. Wilson
Executive Producer: Joris Pol
Executive Producer: Nell Jordan
Post Production Producer: Marloes de Rijke
Producer: Tim Ruiters
Executive Creative Director: Jeroen van der Meer
Digital Art Director: Nicolas Mollien
Animation Director: Pierre Nelwan
3D Animation Lead: Aljen Hoekstra
Sound & Music: Maarten Meussen, Dave van Luttelveld, Pim van den Heuevel