REI asked for a new way to get people excited about the upcoming Snowsports season, something different. So we said, why not commission 10 up-and-coming bands, like Eagles of Death Metal, The Apples in Stereo, Robbers on High Street, The Rentals, and more, to do original songs inspired by snowsports, make music videos and cool wallpapers, and put it all in a cool 3D interface.....oh yeah, and they're all FREE TO DOWNLOAD!

Check out the case study below.

Update: 2009 Addy Award winner - Interactive Campaign