REI Video Contest from Toby Past on Vimeo.

REI asked us to do an intro video for their Active Family Video Contest to let participants know how to participate, and do so in a creative way that would encourage them to use their own creativity in their videos. So we proposed a fun stop-motion piece, with a very handmade feel, to embody the good vibe of the REI brand as well as communicate the process for participation. We also designed a flash module for their YouTube page covering the process and prizes in more detail. It was a fun project to Creative Direct on, and we hope that outdoor folk of all bents will find it inspiring.

Check out the video here: http://folio.tobypast.com/rei/finalEdit_compressed.mov