Volkswagen
Natuurlijk.
Volkswagen launched a campaign to promote more their 350 eco-friendly carmodels, also known as Volkswagen BlueMotion. As part of the campaign, Volkswagen sent DM's to their clients, fans and partners to tease and invite them to take a test drive in all of the 350 eco-friendly cars.
ACHTUNG! came up with two fun concepts to help you with finding the Volkswagen that suits you best. One of those concepts is a flowchart which can lead you to the right car. The other one is a stamp card where people can put a stamp on the cars they've tried and how many cars are still left to be tested. To make the test drive's even more comfortable, Volkswagen also gives you a fresh bottle of Aqua di Motion mineral water. Art Direction by Jort Schutte.
Agency: ACHTUNG!
Role: Designer
DM Concept 1→
DM Concept 2 →
}