Dutch Horticulture
It's A live Battle

The horticulture has a boring image, especially for young people/students. In an attempt to change that kind of mindset, KONG Amsterdam came up with a fun battle between Facebook and Hyves (biggest social network of the Netherlands) where members can vote for their favorite social network which are linked to their own greenhouse full of cucumber plants.

The assignments will appear on their own social network. The social network that wins the assignment will be rewarded with a special treatment for their plants. The network that loses will ofcourse get punished. Webcam's are placed inside the greenhouses to see how the rewards and punishments are executed.

Agency: KONG Amsterdam
Role: Designer

Activation Campaign →