Volkswagen
Pak de Polo

The VW Polo drove 8 days through the Netherlands where people could stop them and drive the Polo themselves. While people are driving around with the new Polo, others can check out livestream footage on the website of Pak de Polo.

To get more awareness for the car, we came up with a Hyves (the biggest social network in the Netherlands) campaign, TV commercials, daily report on 538 radio station and last but not least, we teamed up with the biggest blogs of the Netherlands to spread the word.

Agency: ACHTUNG!
Role: Designer

Activation Campaign →

Social Media Campaign →