VOLKSWAGEN - CrossFox
+ CHALLENGE
promote the new crossfox, who had changed it's design and becomed more urban

+ STRATEGY
create a skateboard trick that shows the car in and out

+ SOLUTION
we created a video that worked as a viral. showing the brand new 360ยบ GRIND THRU trick. the video invite's you to go the website, where you could choose between the skater or the skateboard camera.


+ VIRAL


+WEBSITE
http://www.volkswagen.com.br/crossfox



+CREATIVE DIRECTOR
Sergio Muganaini
http://www.mug9.com/

+ART DIRECTOR
Tiago Marcondes

+COPYWRITER
Marcelo pignatari
http://marcelopignatari.blogspot.com/

+ART ASSISTANT
Lucas Amaral

+AGENCY
almapbbdo
www.almapbbdo.com.br