LUX’s brand identity is my recent personal project for a diamond store that offers the best quality diamond and gems to the customers.
The logo mark is inspired from the diamond cut proportion with details simplified.

“Children are like fruits” - we have to take care and raise our children with love so they would grow up as the freshest and tastiest fruits. This is the concept of my project for kid's fashion “A little sweet”.

My brand design for the toy & gift shop TAKAME (means “One eye” in Japanese)
It would be lonely if TAKAME is unique. Therefore, I create some more “TAKAMEs” that have the same shape but different emotions and expressions.